Consistency, Authenticity and the Secret to Success [Step 5 of 7] Episode #30

Express Yourself and Build Trust and Credibility

We all carry a content production and distribution studio in our hand (mine is an iPhone 6+) and video/audio platforms are the best way for charismatic individuals like you to break through the noise. Your knowledge and expertise, shared consistently and in a scalable way, will transform your relationships. This is the definition of Content Marketing.

Transformation Continues

In this episode we kick off with best practices for sales prospecting cold emails – and two opportunities for improvement. Social Selling is the way forward as we engage in relevant conversations and share our knowledge and expertise to solve customer problems.

Timestamps for Episode #30

  1. Mixing up the sales stack and looking at OneMob (1:30)
  2. John Kaplan books the meeting (3:45)
  3. Best practices for prospecting emails – what not to do (4:43)
  4. The challenges of the prospecting volume game (9:21)
  5. Elevating the sales profession (11:41)
  6. Be wildly consistent and make an appointment with your audience (12:15)
  7. The key to success and missing you when you’re gone (14:00)
  8. Musical break: Andrew Gold in my head (17:04)
  9. I’m afraid of Manfred Man (17:48)
  10. Social Selling breakdown (18:15)
  11. Unabashed love for Rainmaker.FM podcasts (20:06)

I look forward to your feedback and comments. What methods have you used to build trust and credibility?

Please do let me know.


About Jeff Leo Herrmann

With a commitment to constant learning, leadership development, and teaching, I am fortunate to have a live laboratory to experiment in every day as the Chief Strategy Officer of Fathom and Show Runner for our content platform, Creating Your Unfair Advantage.Living at the intersection of Content Marketing and Social Selling enables me to be a resource to both Sales Executives and CMOs alike because I understand the dynamics of their relationship.You won't find a bigger content marketing zealot with an intense belief that brands are better off engaging their audiences with educational and entertaining content instead of blasting them with massive traditional advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company spent in audience measurement and advertising effectiveness.As a Boomerang back to NE Ohio after 15 years split between Chicago and New York, and my time on the speaker-circut presenting in San Francisco, Los Angeles, Tokyo, London, Barcelona, Munich and Milan, I have an intense appreciation for work-life synergy and the power of virtual work environments. I am also thankful for the analytical rigor of my MBA program at the University of Chicago, Booth School of Business.

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