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Capture Facebook Leads with Fathom Custom Contact Forms

By | April 29, 2011

Does your business have legions of fans on Facebook?  Do you get flooded with visitors? Do those people have a way to easily enter your radar (and CRM systems) as a lead?

If sales leads are important to your business, but you’re not capturing them via your mega-popular Facebook page, what are you waiting for?


Fathom Online Marketing is proud to unveil a custom Facebook contact page offering (PDF). A perfect complement to any of our social media marketing services, some of the highlights include:

  • dynamic drop-down menus
  • call-to-action strategies (graphics + copy)
  • automatic lead integration to or other CRM software
  • recommendations for form placement, data collection, and data validation

See the news release for the full Facebook contact page details or the custom contact page order form (PDF).

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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