7 Ways Manufacturers Can Make the Most of LinkedIn

If you’re in the manufacturing industry, consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members, and that number continues to grow. LinkedIn is the perfect place to tout your thought leadership, share the latest news from your company and get reputable recommendations from others. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company.

1. Establish a Company Page

Your company page should be well-optimized and filled out to completion. Potential employees, business prospects or partners are going to be looking at your profile, so make sure it represents who your company is. Your products and services should be clearly stated, any career opportunities should be included, as well as general information about your company.

In addition, you should have multiple banner images. In this example from Dell, their images are on brand, eye-catching and have clear calls to action that are click-able.

Dell_LinkedIn

2. Join a LinkedIn Group

There are a number of manufacturing-centric groups on LinkedIn. This is where you can personally share your expertise by answering questions. Doing so, you’re not only helping your personal brand, but improving the image of your company by showing that your company employs knowledgeable people.

3. Make a LinkedIn Group

If there’s not a group that targets your area of expertise, make one. By developing a new LinkedIn group, you have better control over the content shared and the members contributing the group discussions.

4. Develop Targeted Posts

On LinkedIn, you can (and should!) post company updates to your company profile. These updates can reach the general public, or be targeted to a specific group of people. It’s a great way to share the latest news and events from your company, and make sure those bits of information get in front of the right people.

LinkedIn_Targeting

5. Promote Your Company Page and/or Group

Once you have your company page and/or group set up, make sure you promote these. Highlight your group on your company page, and be sure to inform people of your LinkedIn company page via other marketing avenues. A good way to do this is to cross-promote on your other social profiles or highlight it in your newsletter.

6. Get Recommendations

Your best customers should be your best advocates. LinkedIn gives them opportunities to recommend your products or services, but it can be difficult to get these recommendations. Be resourceful! Go back to the people who have given you testimonials in the past and ask them to write a recommendation on LinkedIn. Another idea is to write the recommendation for them, send it to your customer, and they can add it to your LinkedIn recommendations themselves (and edit if necessary).

7. Take Advantage of LinkedIn Paid Ads

This presents a great way to reach your target audience. However, it’s important to remember why people are on LinkedIn in the first place. They’re here to grow their professional network and are interested in things like enhancing their skills, learning new things, staying connected and being informed. People aren’t ready to take direct action with your product or service just yet, so make sure your ads and offers are targeted appropriately for the audience.

Do you have any LinkedIn tips to add to this list? Share with us in the comments section below.

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Learn why the Internet is manufacturing’s best friend, including reliable ways to generate cost-effective leads:

Digital Marketing 101 for Manufacturers

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One Comment

  • One thing LinkedIn could do to encourage manufacturing companies’ usage is to include relevant or general Manufacturing Industry categories.

    I’m setting up a social media presence for a company who performs industrial sewing services for other businesses. The products sewn range from Ultrasound Machine covers for GE Medical to the padding on the walls and railings at Major League Baseball stadiums. The customer base comes from a huge variety of industries. The only products the company offers are a small line of body positioning pads used in healthcare. The only commonality throughout the company’s business dealings is the service; industrial sewing. There is no LinkedIn Industry that even comes close to being appropriate.

    I realize the above-mentioned company is in a very small, niche field and it would be naive to think a precise Industry tag would be found. However, I would expect there to be a couple of very general industry categories to catch companies in similar situations. I’m certain there are many. ‘Manufacturing.’ ‘Industrial Service.’ ‘Fabrication.’ These are terms which apply to a great number of global companies, but which don’t exist on LinkedIn.

    It’s a shame because many companies, such as mine, are forced to give themselves an irrelevant label which likely does more of a disservice than anything.

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