5 Quick Tips for Improving your Facebook Advertising Campaigns

By November 3, 2011 Social Media No Comments

Facebook Advertising is becoming more and more popular among companies and advertisers. Before you just jump into it, make sure you read some quick tips to help ensure you have a successful Facebook Advertising campaign.

1. Use Facebook Power Editor. Power Editor is a great feature for making bulk changes to ads. The interface is very user friendly and changes can be made to multiple ads with just one click. This obviously helps save time, but it also helps to improve efficiency!

2.  By pausing off campaigns for a couple days, you can avoid ad fatigue and help keep your CTR high.

3.  Rotating images on ads is another great way to help keep your ad fresh and avoid ad fatigue.

4. Take advantage of all the reporting information including Responder Demographics, Advertising Performance, and Conversion by Impression Time. Use this information to break out campaigns and make them more targeted. Different demographics respond to ads differently!

5.  Keep your landing page relevant to the information you have in the ad copy. More often than not ad copy doesn’t seem to match up with the landing page. This can lead to poor conversion rates and wasted marketing dollars.

Want more information on Facebook Advertising? Be sure to read “Facebook Advertising: What’s Hot and What’s Not?”

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Get a deeper look at advertising wisely on Facebook with our Facebook advertising white paper.

About Ryan Nguyen

Ryan graduated from Duquesne University with a degree in Advertising and Public Relations in 2010. Currently, Ryan is an Online Advertising Specialist on Fathom’s Healthcare team. Ryan specializes in paid search for enterprise level healthcare accounts. Also, he is the paid search team’s leader for Paid Social Advertising.

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