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2011 Midwest Social Media Summit: New Special Rate from Fathom

By | October 10, 2011

As we’ve mentioned before, the 2011 Midwest Social Media Summit is happening in Cleveland on November 17, 2011. What we haven’t mentioned is that we have a special offer for Fathom guests: $295! All you need to do is contact Anne Hydock of Smart Business via phone (440-250-7041) or email ( after registering online. Tell her that you were referred by Fathom.

2011 Midwest Social Media Summit


What: 2011 Midwest Social Media Summit, a one-day conference that shares practical social media applications for your organization.

When: November 17, 2011 | 8:00 a.m.–6:00 p.m.

Where: Executive Caterers at Landerhaven, Mayfield Heights, OH (Get directions)


  • Mary Henige, Director of Social Media & Digital Communications, General Motors
  • Jeff Rohrs, VP of Marketing, ExactTarget
  • Alan Gaffney, Director of Global eBusiness, Parker-Hannifin
  • Curtis Danburg, Sr. Director of Communications, The Cleveland Indians
  • Paul Roetzer, President and CEO, PR 20/20
  • Bill Balderaz, President of Fathom Columbus
  • Kurt Krejny, Director of Online Marketing, Fathom

Why: Because if you don’t take part in the conversation about your brand, you’re missing out on revenue opportunities.

Cost (special rate) : $295 (mention the “friends of Fathom” rate)

Contact: Anne Hydock | | 440-250-7041 | Fathom Discount Registration


Update 10/11/11: New pricing for friends of Fathom.

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About Paul Richlovsky

Paul brings a writing and teaching background to his marketing career, where he's been happily active since 2006. After spending his early years serving clients as a Web copywriter and account manager, he currently leads Fathom's own content strategy in collaboration with sales, marketing and others across the company. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He also serves as editorial director of Fathom's website and blog and has written/edited multiple guides on marketing, including for audiences in healthcare, higher education, financial services, retail and manufacturing. He previously was lead blogger and managing editor for, a resource for individuals interested in career-focused education. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon." He is particularly interested in usability, readability, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.


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