Research for search engine optimization may have just gotten a little easier. Search engine mastermind Yahoo! has developed a new research and comparison tool that can provide analysis of individual keyword phrases or a comparison of two phrases. While this invention is similar to Google Trends, its usability and search results make it a must for SEO.
The usability of Yahoo! Clues is part of what makes it so appealing. By entering a keyword or keyword phrase in the search box, a list of results will yield to the right. It’s that simple.
Searches Over Time
Date search options range from today to the past thirty days. The results offer a chart that represents the search volume over a selected period of time. The scale is based on a 100-point scale, with 100 representing the time over the past month with the highest search volume and zero representing the lowest search volume.
Demographic, Income and Location Results
The Yahoo! Clues results also yield results based on the demographics of a search, the income distribution for a search term and by the concentrated geographical regions the searches are coming from. These detailed results can help search engine marketing specialists optimize pages with a more focused understanding of their target audience.
Search Flow Feature
Another benefit of the easy-to-use Yahoo! Clues is the search flow section which provides a list of the most probable previous and future searches someone may make. The results are gathered from an analysis of Yahoo! Search. This tool can be helpful in keyword research or for understanding the search patterns of a certain demographic. By clicking on the related search terms, Yahoo! Clues will present their results.
While this tool may seem too good to be true, the only real drawbacks I noticed were the lack of a comprehensive list of search terms. As of now, Yahoo! Clues only offers results for “trending” keywords. Other than that, this tool can be a great resource for discovering trends and increasing optimization efforts, so be sure to check it out.