It happens every so often that Google, the master of the search engine world, gives users an unexpected (and often unintentional) sneak peek at what’s to come. Today, while doing some spot checks on the keyword “asbestos lawyers,” an unexpected surprise popped up – a normal results page showcased videos. And not 1 video result…or 2. ALL 10 results in the regular SERPs were videos!
If you’re an online marketer or SEO expert, you will appreciate this finding, because we all know how difficult it is to get our video of choice to rank in the SERPs. Although these video results were gone as quickly as they came, we at Fathom can’t help but wonder what’s in store for the near future. Already, you can see that Google has replaced its generic “video” tab in the top tool bar with “YouTube”. This move, coupled with the wonky video SERP results we happened to catch this afternoon, indicate that video is here to stay, and will likely have a larger impact on search results in the months to come.
Don’t jump on the video bandwagon when it’s too late to stand out – now’s the time to bake online video into your online marketing plan. If you need help getting started, feel free to contact our video team – we have a lot of cool new things in the works.