We Caught You Google! Online Video Changes Coming Soon?

By February 15, 2012 SEO No Comments

It happens every so often that Google, the master of the search engine world, gives users an unexpected (and often unintentional) sneak peek at what’s to come.  Today, while doing some spot checks on the keyword “asbestos lawyers,” an unexpected surprise popped up – a normal results page showcased videos.  And not 1 video result…or  2.  ALL 10 results in the regular SERPs were videos!

If you’re an online marketer or SEO expert, you will appreciate this finding, because we all know how difficult it is to get our video of choice to rank in the SERPs.  Although these video results were gone as quickly as they came, we at Fathom can’t help but wonder what’s in store for the near future.  Already, you can see that Google has replaced its generic “video” tab in the top tool bar with “YouTube”.  This move, coupled with the wonky video SERP results we happened to catch this afternoon, indicate that video is here to stay, and will likely have a larger impact on search results in the months to come.

Don’t jump on the video bandwagon when it’s too late to stand out – now’s the time to bake online video into your online marketing plan.  If you need help getting started, feel free to contact our video team – we have a lot of cool new things in the works.

About Jenni Ramminger

Jenni is the Director of Marketing at Fathom, responsible for strategizing and executing branding, lead generation and lead nurturing campaigns. She previously worked as a Senior Account Executive at Fathom, managing digital strategy and execution for clients in the legal, technology, and ecommerce industries. She is also Fathom’s live chat implementation expert, and leader of “Web Analytics Wednesdays – Cleveland”, an event for analytics & marketing companies in the Cleveland area.

No Comments

  • This is outstanding, Jenni! Awesome catch – and fantastic post!

  • Thomas says:

    I totally agree with you Jenni, don’t wait to get on the video bandwagon. Having a good video relates to the human visual and hearing senses. Coming from an internet marketer’s point of view, it makes it easier to inform about a product and get more conversions.

    Thanks for the post!

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