It’s that time of year again … time to set your marketing budget for 2015.
Should you spend more this year on digital marketing? Do you focus on organic SEO or social media marketing? What about lead nurturing? And what is the tool that can improve my ROI significantly in less than a year?
In this guide, we will uncover many of the marketing trends worth following in 2015, including:
- How to create unselfish content and gain brand recognition through paid, earned & owned channels
- Why mobile continues to dominate marketing
- How marketing automation shortens B2B sales cycles