Many people put strong emphasis on optimizing web pages for the search engines, but they often forget about optimizing their blog posts. That is a huge mistake because potential readers often use search engines to find blogs that relate to their interests. If your blog posts aren’t optimized, you could be missing out on new readers or even business opportunities.
In a recent article for Mashable Business entitled 4 Tips for Writing SEO-Friendly Blog Posts , Samuel Axon offers some helpful tips for bloggers to keep in mind when writing content.
The first – always use search terms in the title of your blog post. Reason being is when Google reads a website to index it, it reads the code directly. With the way most blogging platforms are set up, the titles of your blog posts will be among the first things that Google sees. So when you are developing titles for your blog posts, weave in crucial keywords. Just make sure they sound natural and not spammy.
Second, link important words to earlier blog posts. Search engines consider linked blog posts more authoritative than those that aren’t. They also recognize the exact words that are linked to the post. To gain credibility and search rank, link important keywords to other pages or previous blog posts. Just don’t overdo it. Readers don’t like it and neither does Google.
Third, be sure to add pertinent tags to your blog posts. Tags help organize your blog. They also make it easier for people and search engines to find what they’re looking for. But don’t go overboard when you are tagging your blog posts. Google and other search engines are leery of sites that do this. If you use an excessive amount of tags, the web indexing bots might suspect that you are trying to associate your content with irrelevant topics in order to gain more traffic. If this happens, you might be penalized in the search rankings. A good rule of thumb is to use five to ten pertinent tags for your posts.
And last but not least, if you are struggling to find the right keywords, Google Insights can help you find solid search terms. Google Insights allows you to compare search volume patterns across specific regions, categories, time frames and properties. You can then find out which terms are popular and weave those terms naturally into your blog posts.
Need help with your blog posts? Find out how our SERV process can help increase the visibility of your blog.
Image provided by Nanagyei on Flickr