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Google Sitelinks Changes

By | April 2, 2009

Google is now displaying some sitelinks in the old syle  – multiple links on the same line, but with fewer displayed. There are also cases of more than one domain getting site links.

One example is restaurant supply (this is also returning local results for me based on IP address).

Google Sitelinks - restaurant supply

Google Sitelinks - restaurant supply

The query I found amusing is for books. Notice this shows the newer style links, two columns and more SERP real estate for the top result. The secondary result gets the truncated sitelinks.  Coincidentally, Google gives the top spot to Google.  I’m sure with enough searching you could find similar presentation that does not favor a Google property.



About Matt Keough

With a background in both traditional and digital marketing, Matt has been involved in digital marketing with a focus on manufacturing and industrial companies since 1999. He has been with Fathom since 2005, serving as a program manager, account executive and senior account executive. Matt is accountable for the overall success of his client’s digital marketing programs and works closely with the specialists, account executives and management to set strategies that will produce the results that matter for the clients of Fathom’s manufacturing team. Matt has worked with clients such as Akron Brass, Materion, Diebold, STACI Corporation and Nook Industries to help them grow their presence online, as well as increase leads and inquiries from their websites. Before joining Fathom, he acted as an in-house marketing manager at a manufacturing services firm. He designed and coded websites, performed search engine optimization, managed pay-per-click campaigns, created direct mail campaigns, designed and produced brochures, managed trade shows, and was a manager responsible for client satisfaction measurement in an ISO 9001-2000 certified company.


  • John Michael Weaver

    Good test to see if the change prompts users to click the 2nd and 3rd organic results more.

    I personally feel that the old style of site links takes so much traffic away from the other organic results. Nice research Matt.

  • Matt Keough


    I think this change will be beneficial overall to the sites that have them.

    It is one more data point to infer how much Google “likes you”. If your most important keywords have these links, you’ll probably see fairly stable rankings for them.

    – Matt

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