Google announced today an innovation in the search experience roughly the same degree of magnitude as Universal Search. They call it Search Options and it was revealed at Searchology.
I observed several aspects of it earlier today and it seems that it will be coming to a query near you soon.
Here is a screen capture of the unexpanded menu:
Here is the expanded option menu:
There are obviously many ways they are letting us slice and dice the data, presenting it with or without various filters. Want to look at only forum posts in the last day? Restrict your search for videos on the last week? Sure.
The reviews section looks particularly promising.
I poked around with the time lines and found some very odd results. I really did not expect to find many videos from 1820-39, but that was offered.
Standard results are just as described. Images from the page are presented along with the snippets:
The most fascinating enhancement, and the one that I predict will get the most attention is he Wonder Wheel
For starters, the link is multi-colored, which just begs for a click. And has since I coded my first Tripod page back in the day.
Secondly, it has a name like an amusement park ride or an Oasis hit. You just can’t resist it.
Here is how it starts:
It acts very intuitively by expanding and offering more ways to drill down and pursue a concept. Rather than just present “related searches” terms, it presents them visually. Google has now let the user see more and more relevant refinements without creating a new query. It also allows the user to roll-back up to where the search started. Very interesting.
There are many, MANY implications for search engine marketers. The most obvious would be that there truly no such thing as a number one ranking. There has not been for some time now, but this takes it to another level. I might add that all of these results I saw today were without being logged in to a Google account. And they were geographically targeted.
Please jump on in and comment on what you are seeing!