On Tuesday, October 18th, Google Analytics announced a change to make its personalized search data more secure. Numerous search engine marketing professionals have weighed in on the situation with their opinions and speculation as to why Google made this change and how it impacts the online marketing world. Some folks are up in arms, and others are optimistic this change is for the better. The search engine marketing team at Fathom is on top of these changes, and we got together to discuss what’s going on and how it impacts what we do for clients.
Please take a few minutes to watch the video and see what we think will happen next. We would love for you to leave a comment below with your questions, opinions, insights, frustrations, or speculations!