Google Making Search More Secure – How Does It Impact Us? [VIDEO]

On Tuesday, October 18th, Google Analytics announced a change to make its personalized search data more secure. Numerous search engine marketing professionals have weighed in on the situation with their opinions and speculation as to why Google made this change and how it impacts the online marketing world. Some folks are up in arms, and others are optimistic this change is for the better. The search engine marketing team at Fathom is on top of these changes, and we got together to discuss what’s going on and how it impacts what we do for clients.

Please take a few minutes to watch the video and see what we think will happen next. We would love for you to leave a comment below with your questions, opinions, insights, frustrations, or speculations!

You can also reach out to each of us on Twitter to further discuss the topic!
@KurtKrejny, @MattKeough, @CliffyKOnline, @Beth_Strukelj

About Kurt Krejny

Kurt Krejny is the Director of Online Marketing at Fathom. Kurt has over 10 years of experience in online marketing with a concentration in search engine optimization (SEO). Kurt's background in Visual Communications Technology at Bowling Green State University has allowed him to assist organizations in solving complex online marketing problems. Using a diverse skill set including traditional marketing, graphic design, usability, website development, and video, Kurt has been focused on getting things done to show results. Follow Kurt on Twitter @KurtKrejny and connect on LinkedIn

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  • Matt Keough Matt Keough says:

    The “not provided” visits are showing up in Google Analytics, S0 far it really is a small percentage.

    Interestingly, for the sample I looked at, these visitors spent more time on site than the average visitor from all sources.

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