Google Caffeine – It Makes Me Nervous!

By October 16, 2009 SEO No Comments

has been a lot of chatter recently surrounding the latest change to
Google’s algorithm. While the changes hinted at are nothing earth
shaking, anytime the phrase “algo-change” comes up, people start to

An algorithm change usually means that search
engine results, rankings and other performance measuring metrics will
get shaken up a little bit. In the world of search engine optimization,
this can be cause for concern.

However, with the proper preparation and a healthy dose of perspective, an algorithm change shouldn’t make you nervous.

To read or download the full Google Caffeine Whitepaper from Webbed Marketing visit

About Steve Kozak

Ensuring that Fathom’s brand is consistent and always future-focused - monitoring marketing trends and serving as the point-person for developing, implementing and executing marketing & creative initiatives and activities - Steve's objective is to empower brand champions that share and extend Fathom's reputation and goodwill far beyond the reach of our target customers and ideal clients.He has been a member of Fathom's creative team for almost eight years, serving as a motion graphic animator, Director of Video Production, agency Creative Director, and currently as Brand Manager. Steve is a graduate of Kent State University with a Bachelor's degree in Digital Media, and currently lives and operates in beautiful Cleveland, Ohio.

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