Google Caffeine – Big, Fresh and Here

By June 9, 2010 SEO No Comments

It’s now official, Google Caffeine is live universally. Google posted about this on their blog last evening.  Matt Cutts also sat down with Danny Sullivan at SMX in Seattle in this video as well.  (With all that caffeine I wonder if they were sleepless?)

What becomes most apparent at first look is that this update is about speed of indexing new content as well as the really staggering amount of storage it takes to accomplish this task. “Freshness Matters”

I’ve not seen as many people notice another feature of Caffeine that may be the most “actionable” form an optimization perspective. Google now has more ability to associate data about any particular piece of content they index.  They are explicitly telling us that they are building capacity  into their algorithm to reference more indication of the quality or importance of a document. Also note that a document might not refer to just a web page, it could be a video or other content.

What does that tell us? Yes, your content will get retrieved and indexed more rapidly than ever before. But you also need to make sure that Google gets as many signals as possible that it is worthy of attention. Links to it, reviews of it, “Likes”, tweets and any bit of information that Google might be able to pick up are more important than ever. This has been fundamentally true for some time, but the number and nature of these signals of quality are only going to increase.

About Matt Keough

With a background in both traditional and digital marketing, Matt has been involved in digital marketing with a focus on manufacturing and industrial companies since 1999. He has been with Fathom since 2005, serving as a program manager, account executive and senior account executive. Matt is accountable for the overall success of his client’s digital marketing programs and works closely with the specialists, account executives and management to set strategies that will produce the results that matter for the clients of Fathom’s manufacturing team. Matt has worked with clients such as Akron Brass, Materion, Diebold, STACI Corporation and Nook Industries to help them grow their presence online, as well as increase leads and inquiries from their websites. Before joining Fathom, he acted as an in-house marketing manager at a manufacturing services firm. He designed and coded websites, performed search engine optimization, managed pay-per-click campaigns, created direct mail campaigns, designed and produced brochures, managed trade shows, and was a manager responsible for client satisfaction measurement in an ISO 9001-2000 certified company.

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