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What are the biggest self-reported challenges of financial marketers? How do you address them?

The guide will show you:

  • What financial marketers say about creating content, using data, and justifying budgets.
  • Performance benchmarks for email marketing.
  • Financial industry spending trends for paid digital media.
  • The case for taking a content marketing approach to SEO.

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Paul Richlovsky

About Paul Richlovsky

Paul brings a writing and teaching background to his decade-long marketing career. He advises clients on content strategy and editorial direction. He is an enthusiastic marketing automation practitioner and active member of the Cleveland Marketo User Group. He has written/edited multiple marketing guides, including those aimed at healthcare, higher education, financial services, B2C brands and manufacturing audiences. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He is particularly interested in usability, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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