Financial Marketing Challenges

What are the biggest self-reported challenges of financial marketers? How do you address them?

The guide will show you:

  • What financial marketers say about creating content, using data, and justifying budgets.
  • Performance benchmarks for email marketing.
  • Financial industry spending trends for paid digital media.
  • The case for taking a content marketing approach to SEO.

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About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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