Fathom SEO Pulse #58: Why Your Organic Traffic is Declining, Twitter’s New Timeline & More

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Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“Google Mobile Algorithm Tests Underway?”

Some webmasters have noticed big rank changes in mobile search results last week, which have since returned to normal. This could be Google testing out mobile algorithm changes. http://bit.ly/1K9Wo8Y

“Bing Updates Android & iOS Apps To Enable More Finding With Less Searching”

Bing updated its iOS app and launched a new Android app. Both new apps aim to allow searchers to find what they’re looking for with less searching. http://selnd.com/20t9DsK

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“Death to The Dumb Phone: Soon, Nearly 80% Of Mobile Phones In The US Will Be Smartphones”

A recent study shows that smartphone owners in the US will reach 80% by this spring. The study also covers the most popular apps (Facebook is on 75% of all smartphones). http://mklnd.com/1UQJBZt

“Google Knowledge Graph Edits by Owner Happen Quickly”

“If you are the representative of a knowledge graph box/card for a company, profile, product or service, Google may show you the option to “suggest a change.” Those changes happen quickly (reportedly within 24 hours). http://bit.ly/1mHsBZT

“13 Reasons Your Organic Traffic is in Decline…It’s Not a Penalty”

If your organic traffic is dropping, don’t assume it’s a penalty. There are many things that could be attributing to that. http://bit.ly/20GrZBc

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“Field Guide to Spider Traps: An SEO’s Companion”

Spider traps lead to search engine crawler issues causing lower indexing and rankings. This article discusses what a spider trap is, the different forms it can take and how you can fix those issues. http://bit.ly/1ojLDXI

“14 Reasons You Really Shouldn’t Ignore DuckDuckGo”

DuckDuckGo (DDG) is a private search engine that has been growing like crazy. In fact, Moz’s Rand Fishkin predicts it will be “the fastest growing search engine of 2016.” Don’t ignore it! Your audience might be using it. http://bit.ly/1O2Bx2j

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“What Twitter’s New Timeline Means for Brands and Advertisers”

Twitter’s new timeline rolled out globally last week. This article provides some great insights for how this could impact brands (both positively and negatively). http://mklnd.com/20owKiG

“Google Adds One Click Verify For My Business Listings through Search Console”

It is now an option to verify your Google My Business listing directly in the Google Maps results. http://bit.ly/1okMuXR

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“Google: We Don’t Want To Clutter The Search Results With Too Many Rich Snippets”

Google doesn’t want to clutter up the SERPs with rich snippets. Instead, they will only show up when it makes sense for them to be there and will be most helpful to users. http://bit.ly/1RJJnEW

Key Takeaways

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • If your organic traffic is dropping, and it’s not due to a penalty, take a look at your authority, content and technical aspects of your site.
  • Spider traps keep the search engine crawlers circling your site through an endless loop of low-quality pages. This can seriously hurt your site’s indexation and much more. Make sure you know how to identify and fix a spider trap.
  • Just because you have structured markup on your site doesn’t mean Google will automatically show rich snippets for your listing in the SERPs.

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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