Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:
“Will Google Bring Back Google Authorship?”
Google will typically rely on the community to determine if or when it should make changes. Basically, if “enough users are implementing something, Google might consider using it.” That is the case with Google Authorship. http://bit.ly/1OKO5kK
“How to Get Your App Content Indexed by Google”
Gone are the days when you only had to worry about a webpage’s mobile and desktop versions. Now, you need to make sure that any and all aligning app content works with the web pages as well. This article gives a great outline of how to get your app content indexed by Google without throwing a wrench into your existing mobile and desktop content. http://bit.ly/1R85SA4
“How to Write for the Web—a New Approach for Increased Engagement – Whiteboard Friday”
In an age when only 16% of users actually read a web article, it’s important to learn how to write for a web audience. Dan Petrovic from DEJAN invented the concept of Hypotext, which allows users to expand and close parts of the content they are or aren’t interested in reading about. http://bit.ly/1jWgeZx
“Getting on the Map: The Intro to Local SEO for SABs”
As a service-area business, you may not have a physical location, but that shouldn’t stop you from ranking locally in the areas you serve. This article walks through the best practices for SABs to gain local rankings. http://bit.ly/1GXihqf
“Is Navigating Your Website Like Being in a Haunted House? 4 Ways to Fix It”
User experience plays a big part in SEO as well as the overall authority of your site. Make sure your site’s navigation is clear and easy for users to traverse. http://bit.ly/1XzmGDW
“Keeping Up with Google Updates: How to Prepare Your Site in 2016”
Can you ever really be prepared for a Google update? Yes! Here are some things to do before, during and after any updates that should keep you safe. http://bit.ly/1iA11Me
“How to Deal with Content That Competes For the Same Search Terms”
It’s very common for multiple pages on your site to target the same high-level keywords for your business. However, those pages could be competing against themselves in the SERPS, or start to confuse Google. So, how do you fix that? http://bit.ly/1MeIxIQ
“Google To Penalize Deceptive & Sneaky Mobile Redirects”
Google has announced that they will manually penalize “sneaky and unwanted mobile based redirects.” Meaning, if your mobile search listing redirects to an unrelated URL, Google will take action. http://bit.ly/20r1T81
Google’s Penguin Update Will Happen in 2015, But There’s Still Time
Google has confirmed that the Penguin update will happen by the end of this year, but there is still time to clean up your link profile. However, since the new Penguin will be a real-time algorithm, it will technically never be too late. http://bit.ly/1NCP9UR, http://bit.ly/20boxkQ
Here are our key takeaways that we’ll be sure to focus on moving forward:
- There is a good amount of skepticism about if Google will actually ever bring back authorship in its original form. However, there is a definite possibility for authorship to return in a different form. There is some serious interest in it throughout the community and it lends itself perfectly to Google’s Rich Answers and Knowledge Graph.
- The concept of hypotext is very cool and could be an interesting way to increase the time users spend on your article and decrease the bounce rate. However, keep in mind, Google devalues hidden content. So, providing a link to the “five minute version” may be a better place to start, rather than using hypotext in all of your articles.
- You can prepare for Google updates without even knowing when they’re rolling out. Keep in mind, many algorithm updates target the same things, so make sure you’re always using Google best practices. There are also plenty of steps you can take before, during and after a rollout that should help you navigate your site through any changes to algorithms.
- If you redirect a mobile link to a different, more mobile-friendly, version of the same page with relevant information, Google will not take action against you. However, if you link to a completely different page, expect to be penalized.
That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!