Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More

By October 29, 2015 SEO No Comments

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news:

“2015 On-Page SEO Study”

This study analyzed more than 200 million pages to uncover the biggest trends in on-page SEO issues. Of all issues, 78% were image related and 29% had duplicate content. http://bit.ly/1LYIlOP


“Find and Reclaim Unlinked Mentions: Link Reclamation Tool”

Google doesn’t count unlinked mentions of your site or domain as a link. This tool can find out where you’re mentioned, but not linked and get that link juice! http://bit.ly/1MGyfBI

“Ad Blockers & Analytics: What Webmasters Should Know And Do”

With new mobile ad-blocking apps, you may be losing out on analytics data or your pages may not be rendering correctly anymore. This article provides some ways to get your analytics data back and make sure that your mobile site still looks good if users have ad-blockers in place. http://mklnd.com/1X9bpKp

“Yahoo’s New Agreement With Google To Show Google Search Results & Ads”

Yahoo search will now be powered, in part, by Google search and Google Ads. This stems from an agreement this month between the two search engines, but we’ve been seeing signs of this possibility for a while now. http://bit.ly/1W7botj

“Local SEOs: It’s Harder Than Ever To Find Duplicate Local Listings In Google”

If you have multiple local listings in Google, it’s almost like having a duplicate content issue. However, it can be a difficult task to find all of your listings and get them down to one. http://bit.ly/1GpAVHb

“More Signs Of The Google Halloween Zombie Update”

Last week, there were even more signs of a “Zombie” algorithm update happening… One unrelated to Panda or any of the other big ones. Google says it may have been an update to its core algorithm, but Google does not confirm core updates. http://bit.ly/1KFWMFA, http://bit.ly/1KFWMFA


“Google Maps Keyword Stuffing Name Ranks”

It looks as though keyword stuffing your business listings may cause your business to rank more in in the local 3-pack. However, this is NOT white hat and you should refrain from testing it out yourself. http://bit.ly/1GnzFoi

“Facebook Search Expands To Public Posts: Facebook SEO Time?”

Yesterday, Facebook announced that its search feature will now allow users to search all public posts and data, not just search their news feeds. http://bit.ly/1W9nTom

Key Takeaways

Here are our key takeaways that we’ll be sure to focus on moving forward:

  • The most prevalent on-page SEO issues include images with missing alt and title attributes, links with no anchor text, meta descriptions that are missing or are the wrong length and pages with duplicate content. These issues are all relatively easy to fix and easy to prevent! Make sure your site doesn’t have these issues, or else it could negatively affect your traffic and rankings.
  • The new mobile ad-blocking apps are posing quite an issue. They may be blocking analytics from crawling your own mobile site and your pages may not render correctly if ads don’t show up. Look into workarounds to make sure you’re still getting your GA information and your site still looks good.
  • The new Yahoo, Google agreement shouldn’t affect SEO best practices. In general, SEO tactics that work for Google have usually worked for other search engines. However, it does make it that much more important to rank well in Google.
  • If you’ve been seeing ranking fluctuations in the past few weeks, they could have been caused by a “Zombie” update to Google’s core algorithm. Although Google will not confirm an update, signs point to something definitely happening behind the scenes.
  • Keyword stuffing your business listings is NOT white hat and you should refrain from testing it out yourself, as Google will likely catch on soon. However, it would be a good idea to check out your competition and see if they’re taking advantage of this.
  • With Facebook’s new search feature, it may be time to start using SEO to optimize your social posts.

That concludes your weekly pulse. Check back each week to stay on top of any new strategies and changes to make sure you’re constantly using the best on-site and off-site SEO methods. Thanks for connecting with us!

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