You’re getting ready to launch a new search marketing campaign. It doesn’t matter whether it’s a paid or organic search campaign. The seeds of success for your campaign are planted with keyword research.
Lots and lots of keyword research.
Inevitably, you’ll have to create extensive lists of keywords to analyze and review.
Today, Fathom is proud to release a new tool to help you create those massive lists more quickly:
the KEYWORD MIXER!
The Keyword Mixer allows you to quickly generate 100s and even thousands of keyword variations by entering in a few options and some lists of words to mix.
Let’s say, for example, you run a site that sells bargain watches and bracelets in the Cleveland, Ohio area.
First, you could compile a list of location-specific terms. We’ll keep it simple, but obviously there are dozens of options. Let’s say our list is:
• Northeast Ohio
• Cleveland area
• Cleveland Ohio
Secondly, you can create a list of adjectives to describe your products. Let’s again limit it to five:
• reasonably priced
Next, add your nouns. These are usually your products or services themselves. Again, we’ll limit it to 5. I’m keeping them singular, because as we’ll see in a moment, the tool has the ability to create plurals. Our list will be:
• pocket watch
• rolex watch
You’ll enter these in the appropriate fields.
Next, you can select your mixing options, and select the various ways to mix up your keywords. Currently, there are five options available, and they’re pretty self-explanatory.
Lastly, you can choose whether or not to allow the mixer to try and create plurals. You can see the rules it will try to apply. Be warned that this is just a tool and can’t handle all of the intricacies of the English language, but it will do a good job with most regular nouns.
If we selected all options for our 5 X 5 X 5 lists, and then hit the MIX button, you’ll see that the Keyword Mixer quickly generates 650 viable variations on these keywords.
It’s easy to see how the Keyword Mixer can quickly generate thousands upon thousands of keywords for you.
We hope you use and enjoy this free keyword research tool. We look forward to adding features for you sporadically, so we welcome your comments and suggestions.