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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week was big for Google. The search giant announced that it is restructuring and Alphabet, a new company created by Google co-founders Page and Brin, will now own Google. That and more in this week’s Pulse.

“Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update”

Search Engine Lane spoke with Google to clarify questions around the new Panda 4.2 update as well as Panda in general. http://selnd.com/1INmhZg

“Google Updates The “Local Pack” Showing 3 Results Instead Of 7”

Google now lists fewer businesses in the local listings. The local pack has also been updated to fit better in a mobile interface. http://selnd.com/1OVfixs

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“The Unfortunate Consequences Of Ignoring Links”

With all of the controversy surrounding link building and if you should or how you should, you may be tempted to ignore it altogether. Don’t! http://selnd.com/1KOQvun

“The Other Secure Search Issue: When to Use HTTPS”

HTTPS is a “light ranking signal,” but what is the importance of this signal and how will it affect your rankings? Read this article to find out what HTTPS means, and if you should consider making the switch. http://bit.ly/1DnbyVb

“YouTube Ranking Factors: Getting Ranked In the Second Largest Search Engine”

If YouTube is a major focus for you, simply creating quality video content may not be enough. YouTube is a search engine monster all of its own, and you need to optimize for it! http://selnd.com/1U1yZr4

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“Search Engine Ranking Factors 2015”

Moz released the full 2015 ranking factors study this week. This will provide more insight into many of the factors included in the Periodic Table of SEO Success Factors. http://bit.ly/1KB14mU

“Sundar Pichai Appointed Google CEO As Google Becomes Division Of Alphabet Inc.”

“Google announced that it had formed a new holding company, Alphabet, Inc., and that Google would be a wholly owned subsidiary of that entity.” http://selnd.com/1IAg55o

“Meet Alphabet, The New Conglomerate Absorbing Google That’s Run By Larry Page & Sergey Brin”

“As subsidiary, Google retains divisions of search, ads, Android, YouTube, apps and more. It also gains a new CEO, Sundar Pichai.” http://mklnd.com/1J8KEme

The Google change shouldn’t affect the day to day of search marketers, but make sure you’re keeping up! YouTube’s “breakup” with Google+ means you only need a Google account to upload videos, but make sure you’re getting the most out of your channel by optimizing them correctly! That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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