Consumer Brand SEO Pulse: 5.28.15

By May 28, 2015 SEO No Comments

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, we found out there could be more Quality Updates on the way as well as how to deal with some of the most annoying SEO factors.

“​Google ‘Quality Update’ Released! Traffic Changes Due to Confirmed Google Update”

We still don’t have many more details about exactly what Google’s Quality Update effected, but there may be more of these changes coming. If your rankings have been negatively effected in the last few weeks, check your site and make sure everything is working properly and that all content is quality content.

“6 Keys To Getting Local SEO Started On The Right Foot”

Looking to make a bigger impact on your local rankings? This guide will steer you in the right direction.


“How to Combat 5 of the SEO World’s Most Infuriating Problems – Whiteboard Friday”

The world of SEO is constantly changing… What works one month could hurt you the next! On last week’s Whiteboard Friday, Moz’s Rand discussed how to handle the most annoying SEO issues.

“Earning Links Through Trust: How Site Design & Content Quality Impact Your Link Building”

The importance of link building has been heavily discussed over the last few months. Although Google says backlinks will become less of a ranking factor, they’re still important. Just remember, it’s quality, not quantity.

Consumer Brand Highlight: “Data-Backed Proof For Why Product Video Drives High Ecommerce Conversions”

If you aren’t using videos on your product pages, you might be missing out! A recent report found that “sites featuring video on the majority of their product pages saw an increased AOV to the tune of 68%” and “88% of survey respondents saw increased conversions after adding video to product pages.”

ecommerce videos

Remember, when it comes to backlinks, it’s quality over quantity. Also, make sure you are keeping an eye on how your site is performing, it could save you some headache down the road! That concludes your weekly pulse. Thanks for connecting with us!

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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