Consumer Brand SEO Pulse: 4.30.15

By April 30, 2015 SEO No Comments

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. The mobile update is past us… what now? It’s a good time to start focusing on local optimization and new types of content.

“Jump-Start Your Video Optimization and Promotion”

Videos can be valuable pieces of content and Google looks at them much like any other copy on a page. Make sure you’re optimizing and promoting them!

“​Google Says There Are 4.7% More Mobile-Friendly Websites Today Than Two Months Ago”

There weren’t many big changes after the mobile update hit, but it seems that Google got what they wanted either way.

“Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements”

It turns out that Panda and Penguin anti-spam filters are not running constantly.

“Do Social Media and SEO Impact Google Rankings?”

Do social signals affect SEO? The short answer… Yes and no, but it’s still important!

“Google Searches with ‘Near Me’ Surged 34 Times Since 2011”

As smartphone searches have increased, the way those searches are phrased have changed. People are looking for things near them, which means local optimization should be up there on your list of priorities.

In short, Google’s push to mobile-friendliness was a success, Panda and Penguin are not updating constantly and don’t ignore the benefits of social media! That concludes your weekly pulse. Thanks for connecting with us!

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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