Consumer Brand SEO Pulse: 4.30.15

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. The mobile update is past us… what now? It’s a good time to start focusing on local optimization and new types of content.

“Jump-Start Your Video Optimization and Promotion”

Videos can be valuable pieces of content and Google looks at them much like any other copy on a page. Make sure you’re optimizing and promoting them!

“​Google Says There Are 4.7% More Mobile-Friendly Websites Today Than Two Months Ago”

There weren’t many big changes after the mobile update hit, but it seems that Google got what they wanted either way.

“Google Panda & Penguin Lack Real-Time Updates, Despite Google’s Past Statements”

It turns out that Panda and Penguin anti-spam filters are not running constantly.

“Do Social Media and SEO Impact Google Rankings?”

Do social signals affect SEO? The short answer… Yes and no, but it’s still important!

“Google Searches with ‘Near Me’ Surged 34 Times Since 2011”

As smartphone searches have increased, the way those searches are phrased have changed. People are looking for things near them, which means local optimization should be up there on your list of priorities.

In short, Google’s push to mobile-friendliness was a success, Panda and Penguin are not updating constantly and don’t ignore the benefits of social media! That concludes your weekly pulse. Thanks for connecting with us!

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