A Birthday Present for Google

By September 27, 2010 SEO No Comments

Happy Birthday, Google! You are 12 today, and you are celebrating with an attractive Google Doodle. As with all Doodles, a click performs a search relevant to the topic of the image or event being observed.

I’m a sucker for surprises, so I clicked the link. It is a one word query – Google. And it is no surprise that most results are Google properties. Plus Wikipedia, of course.

Here is where I saw an opportunity to give Google a little gift. One of the results was for Google Toolbar.

This odd snippet could have been prevented if Google had included a Meta Description on the page.  Google has said the text of the Meta Description does not count towards keyword content density of a page, and therefore won’t help in rankings.  Some people think it is not worth writing one.

But we know that very often the Description serves as the snippet on the SERPs. This snippet can tell potential visitors (customers) why they should click through.

So with that in mind, I offer Google a birthday present. A proposed Meta Description for the Google Toolbar page.

“Download Google Toolbar and share any web page with your friends, get personalized results, and contribute to Sidewiki. It’s free and installs in seconds!”

All of the calls-to-action, appeals and benefits are on the page visitors see. Why not make sure potential visitors also see them?

About Matt Keough

With a background in both traditional and digital marketing, Matt has been involved in digital marketing with a focus on manufacturing and industrial companies since 1999. He has been with Fathom since 2005, serving as a program manager, account executive and senior account executive. Matt is accountable for the overall success of his client’s digital marketing programs and works closely with the specialists, account executives and management to set strategies that will produce the results that matter for the clients of Fathom’s manufacturing team. Matt has worked with clients such as Akron Brass, Materion, Diebold, STACI Corporation and Nook Industries to help them grow their presence online, as well as increase leads and inquiries from their websites. Before joining Fathom, he acted as an in-house marketing manager at a manufacturing services firm. He designed and coded websites, performed search engine optimization, managed pay-per-click campaigns, created direct mail campaigns, designed and produced brochures, managed trade shows, and was a manager responsible for client satisfaction measurement in an ISO 9001-2000 certified company.

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