Want to start your customer relationships off on the right foot? Seeking to impress and not offend? Are you forced to play the prospecting volume game?
The chaotic business and digital environment makes it hard for buyers with a problem and sellers with a solution to connect. Buyers have too many options to sort through and sellers — using traditional phone and email prospecting models — are not breaking through.
Adopting a Social Selling strategy can help you find the right prospects, learn more about their interests and intent, and plant the seeds of a fruitful relationship. (Your meeting conversion rates will skyrocket.)
Social Selling is the most efficient, scalable and high frequency way to build relationships and communicate when real-time interaction is simply not feasible or no longer effective.
Embedded below is the 5 R framework you can use to convince your VP of Sales that cold-calling is not only offensive — it’s dead.
The 5 Rs of Social Selling explained in the SlideShare are:
Please let me know if you need any help driving a change agenda.