CB-PULSE-FEAT

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, we cover everything from buyer personas and keyword optimization, to local listings and optimizing social profiles.

“Buyer Science: Who are They… and What Do They Want?”

The key to semantic search optimization is to create pages that satisfy as many different types of visitors as possible. A way to make sure you’re doing this is to make sure you know who is visiting your site, what they really want, and why! http://bit.ly/1NN24pq

“87% of Potential Customers Won’t Consider Businesses With Low Ratings”

92% of consumers read online reviews for local businesses and 87% won’t buy if the company has low ratings. This means it’s crucial to have reviews ready and available for potential customers to peruse before purchasing. http://selnd.com/1hEzZUu

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“5 Tools for Finding High-Value Long-Tail Keywords”

Chasing highly competitive, generic keywords is often not the way to go. You will likely have much more success focusing on long-tail terms. Try using these tools to find the perfect long-tail keywords for your site. http://bit.ly/1LNO52i

“6 Quick Tips to Prevent SEO Annotations from Becoming a Chore”

SEOs and digital marketers are often so focused on predicting and reacting to changes in SEO, or on creating and implementing new strategies, that they forget to mark down when big things happen. Use these tips to ensure that you keep up with your annotations. http://bit.ly/1F2vEz5

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“Structured Data Drives E-Commerce Growth”

Trying to make sure all your bases are covered before holiday season? Make sure you have structured data implemented to increase traffic and, therefore, revenue. http://bit.ly/1NV6yr9

“Google Local Pack Is 233 Percent More Important”

We recently covered how Google reduced the number of business in the local pack from 7 to 3. It makes sense that it’d then be even more important to make it into those top spots. In fact, it’s 233% more important. http://bit.ly/1UeO72w

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“Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time”

One reason it’s more important than ever to show in the local pack is that, since the change, the local pack shows up in 93% of searches, compared to the 25% before the update. http://selnd.com/1K5cJeF

“How To Manage Your Old & Outdated Content”

New content is definitely important to SEO, but so is updating older content. Rather than totally replacing or re-vamping existing pages, consider just updating it. http://selnd.com/1UbHPka

“Mega Menus & SEO”

Does your site have a very large navigation menu (mega menu)? Make sure you’re following these best practices.

http://selnd.com/1EgpIHS

“How to Optimize Your Social Profiles for Search”

If your social profiles are optimized, that means you could possibly take up more real estate in the search results. Make sure you’re optimizing your profiles correctly! http://bit.ly/1EBeMEY

Often, social is put in a separate silo, away from SEO, but it’s your friend! Make sure you’re optimizing your social profiles along with everything else. And make sure you’re doing the work behind the scenes as well. Meaning, your annotations, navigation menu and structured data should all be on point. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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