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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week’s Pulse is full of great, actionable tips and tricks for SEO. From keyword optimization, to semantic search and SEO for videos to ecommerce optimization, we have you covered!

“How Much Keyword Repetition is Optimal – Whiteboard Friday”

We know keyword stuffing is bad… But when is it too much and when is it too little? Rand explains exactly how many times and where you should put your target keywords. http://bit.ly/1NJba3n

“Google Mobile Results Have New Expandable Sitelinks”

Sitelinks in Google’s mobile search results are now expandable to show more options. http://selnd.com/1NetXXh

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“7 Steps To Semantic Content Excellence”

Semantic optimization has become widely accepted as the future (and present) of SEO. Still unclear about what it is, why it matters or how to optimize correctly? Stone Temple Consulting’s CEO, Eric Enge, explains. http://selnd.com/1KrSty4

“Google: Going Mobile Only Is Fine For Our Search Results”

Google has said that if you only have a mobile-friendly website, it still has the same chance of ranking on desktop as any desktop-specific site. http://selnd.com/1Lf0olk

“The Rise of Video: 8 Tips to Boost Your Site’s SEO With Video”

Video could be the next “mobile” when it comes to revolutionizing the online marketplace. According to Cisco’s 2014 Visual Networking Index, video makes up 64 percent of all internet traffic and is expected to grow to 80% by 2019. But, how do you get your videos seen? That’s where SEO comes in! http://selnd.com/1JcYyll

 

“App Indexing & The New Frontier Of SEO: Google Search + Deep Linking”

Part two of a three-part series on app indexing, explores “how Google indexes deep app content and explains what marketers can do to promote their app content in Google search.” http://selnd.com/1JjtrBi For more about what deep linking is, and what it means for SEO, check out part 1.

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Ecommerce Highlight “The Guide to Ecommerce SEO”

This “comprehensive guide to SEO for ecommerce sites” provides all the actionable steps you’ll need to take to make sure your website is fully optimized. http://bit.ly/1EWqZi7

What’s the main takeaway this week? Semantic search is the new way of SEO, but that doesn’t mean keyword research goes out the window! That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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