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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Is click-through-rate a ranking factor fact or myth? How do you know if your content actually is quality content? How do you prepare and react to Panda 4.2? Find out in this week’s Pulse.

“Is CTR A Ranking Factor In Organic Results?”

The results of this experiment seem to show that click-through-rate is NOT a ranking factor. In fact “Even massive organic traffic won’t affect your website’s organic positions.” http://selnd.com/1N3xOGr

“Google Image Search Test Now Shows Images Within PDFs”

Google has confirmed that it is experimenting with pulling images from PDFs into Google Image Search. http://selnd.com/1PhdXBU

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“5 Tips to Optimize Images for SEO”

A common area for optimization that many skip is any image on a page. Use these tips so you can make the most out of your on-page optimization. http://bit.ly/1Mr5xd0

“From SEO to SXO: Search Experience Optimization”

From webinars, to conferences, to Google algorithms, it’s becoming obvious that content quality and optimizing for the user is more important than ever. But, how do you measure “quality”? SXO will help you make sure you’re optimizing for the user and lends itself to Google’s movement towards semantic search. http://selnd.com/1ISw8Nm

“35 Stupendous Social Networking Facts and Stats”

Looking to start a social campaign, or sell one? These facts and stats can help you figure out where to start or drive home that social is an important part of online marketing. http://bit.ly/1NaSrQ6

“How Does Google’s Panda 4.2 Update Affect Your Website’s SEO?”

Panda 4.2 is still rolling out and it looks like it will still be some time until it’s completely done. So, there is still a chance that you could see it affect your site. Make sure your site is ready for it! http://bit.ly/1WozVHZ

“Will Google’s Algorithm Give a Boost to the Dot Brand?”

Google has announced that they will not give any extra weight to Dot Brand (.brand) domains. However, as these types of domains become more popular and more trusted, Google may very well adapt its algorithm to the new movement. http://bit.ly/1DN1jcz

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“6 Local SEO Stats Every Online Marketer Needs To Know”

Obviously, it’s important for local businesses to rank in local search results, but exactly how important is it? This article evaluates important local SEO statistics that should shape your priorities and actionable steps you can take. http://selnd.com/1h623zQ

It turns out CTR isn’t a ranking factor like many thought it was and Search Experience Optimization may be the future of SEO. Also, don’t worry about Dot Brand for now, but be sure to check back here to find the latest updates on that front! That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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