Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Google has been busy this month! Panda 4.2 is rolling out, a Knowledge Vault update is being tested and it’s dealing with a Bing traffic issue in Google Analytics.

“Google Panda 4.2 Is Here; Slowly Rolling Out After Waiting Almost 10 Months”

Google announced that it pushed a Panda refresh earlier this month, but it has been a very slow roll out. It could take months to fully take effect. Although Panda is still a site-wide algorithm, many of your web pages may not see changes at the same time. http://selnd.com/1GENnvT
For more information about the Panda change, check out this post: http://bit.ly/1GHBWU5

“How to Get Featured Snippets For Your Site”

Google has been displaying answers to search queries directly in the search results for some time now. Want to see your site’s content featured in these “rich answers?” Try out this process… http://selnd.com/1OsFXlJ


“Link Quality: 50+ Questions to Ask”

Trying to determine the quality of your current and potential backlinks? Make sure you’re asking yourself these questions. http://bit.ly/1CPJmtQ

“Is Google Testing a Knowledge Vault Update?”

Google is now including Knowledge Vault answers related to your query in search results. Basically, in addition to the normal “rich answer” content at the top of the results page, Google is now providing a drop down box of related questions that other people have asked. This is the latest of many Google updates pointing to the importance of semantic optimization. http://bit.ly/1MUyGtS


“Bing Search Traffic Declining? You’re Not Alone — It May Be An Analytics Issue.”

Bing search traffic is down, but referral traffic is up, which points to a possible Google Analytics issue. It looks like GA is not tracking Bing organic traffic as search traffic. http://selnd.com/1CO2l7U

“5 Content Marketing Myths to Correct Now”

As more and more companies begin to embrace the concept of content marketing, it’s important to know the reality of it, versus the myths. Make sure you understand exactly what content marketing is (and isn’t) before creating a strategy. http://bit.ly/1g8cdQ0

5 Content Marketing Myths To Correct Now

“Controlling Search Engine Crawlers for Better Indexation and Rankings – Whiteboard Friday”

In this week’s Whiteboard Friday, Rand covers when it is and isn’t appropriate to use tools such as disallowing search engines, meta robots tags, nofollow links and more. http://bit.ly/1RD4slq

This week, we covered quite a few tips and tricks for working with Google updates. Write content that will be featured in the Knowledge Graph, learn when it’s appropriate to block the Google crawler and be prepared for constant changes thanks to the slow Panda rollout. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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