CB-PULSE-FEAT

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, brush up on semantic search and local optimization.

“Top 5 Issues Wrecking Local SEO for Multi-Location Businesses”

One of your webpages could show up in a completely different spot in the SERPs in different locations. Make sure that you’re optimized for local SEO correctly to ensure that you rank consistently and rank well. http://selnd.com/1M0hQMJ

“Keywords Are Dead: Long Live Topics and Entities”

Since the 2013 launch of Google’s Hummingbird algorithm, the landscape of search has changed drastically. Gone are the days when you could optimize for individual keywords. Now, it’s all about semantic search. http://bit.ly/1CVtbLg

“Google Says Penguin Refresh Months Away From Happening”

Google is working to make Penguin run in “real-time,” however, Google’s Garry Illyes says the refresh isn’t happening for a while. http://selnd.com/1HCmYzF

“Sophos Uncovers Mass Link Spam In Google’s Search Results Via Cloaked PDFs”

“Sophos, an IT security company, has uncovered a case of Google search spam involving “hundreds of thousands” of cloaked PDF documents with links that redirect human users to suspicious websites. http://selnd.com/1CtEudi

“5 Ways to Extend Your Blog’s Reach and Grow Your Audience”

Are you trying to build your blog’s reach, but have a relatively small audience? Try using these tactics to expand your reach and grow your audience. http://bit.ly/1I2LUoC

“6 Local Marketing Lessons Learned At Comic-Con”

This blogger was lucky enough to attend San Diego Comic-Con a couple weeks ago and came back with some great local SEO lessons. http://selnd.com/1MfV96r

Luckily, optimizing for semantic search and local go hand-in-hand! Just make sure your backlink profile is clean, and you should be good to go! That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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