CB-PULSE-FEAT

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. What’s next for Google and mobile? Can you possibly replace “not provided” keyword data? And what’s been going on within the SERPs? Find out in this week’s Pulse!

“​’Mobilegeddon’ Proves Inconsistent for Non-Mobile-Friendly Sites”

Google’s mobile update seems to be effecting non-mobile-friendly sites inconsistently, but changes have still been pretty minimal. http://bit.ly/1Ig7SWd

“Google Testing Faster & Lightweight Mobile Search, Plus Optimizing Your Web Page for Slow Connections?”

Google has announced that it is “enabling a Google Lite for slow mobile connections on their search results page.” Basically, Google is automatically taking out images and files that slow load times and redirecting to a “special URL.” You can test your page to see the Lite version. Don’t like it? You can opt out! http://selnd.com/1bH4ohk

Google Lite

“Google Says No Panda Update Happened This Past Weekend”

With webmasters and SEOs noticing significant rank fluctuations, there was speculation that Google was rolling out another update. Google has gone on record to say that no updates were being made. http://selnd.com/1zKlRke

“Leveraging Wikidata to Gain a Google Knowledge Graph Result”

Still struggling to gain a Knowledge Graph entry? Try using Wikidata.org, along with Wikipedia and schema markup. Here, we pulled an example from one of our clients. http://selnd.com/1bJIaLI

wikidata-for-knowledgegraph

“How to Replace Google’s (Not Provided) Data to Strike SEO Gold”

With GA providing less and less keyword data, how are we supposed to find out what terms are driving revenue? Here is a possible, and interesting, work around. It’s a bit technical, but could be very helpful! http://selnd.com/1RbB7Ml

“Google Confirms New Experiment with Twitter in Search Results”

Google has finally started to integrate tweets into the search results. These are expected to continue rolling out this month. http://selnd.com/1E0q6EC

Twitter Search Results

Google seems to have a lot of moving parts recently… Make sure you check out your Google Lite site, play with some ways to work around “not provided” data and keep an eye on your rankings! That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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