CB-PULSE-FEAT

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s keeping you up to date on the impending mobile algorithm update or providing news on the latest and greatest SEO tools. Here are our top picks of what you need to know this week:

“Increasing Search Visibility With Google’s Entity Search”

Ever since Google began rolling out “entity search” two years ago, the search landscape has been going through some serious changes. Entity search is Google’s way of looking at queries with a context, rather than just as words on their own. So how can you adjust your site to keep up with the changes? Find out here: http://selnd.com/1CNqt89

“Moz Open Site Explorer Adds Spam Analysis For Risky Links”

Moz announced the addition of a new “spam analysis” feature to Open Site Explorer for their paid users. The spam analysis tool flags domains that could be spam and are linking to your site. This is a very useful tool for performing backlink analyses and ensuring you don’t get hit by Penguin. http://selnd.com/1HYyIBN (Moz’s Rand Fishkin reviews how to utilize the new feature in this week’s Whiteboard Friday http://bit.ly/1DENw5Y)

“They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates”

Google has been making fewer and fewer algorithm updates over the past year or so, but that doesn’t mean the actual updates aren’t happening. It turns out, Google’s move towards “artificial intelligence” not only makes for better search results, but it also makes it easier for them to make algorithm updates constantly. http://selnd.com/1Ecys0u

“Why Do I Need Personas in My Content Marketing Strategy?”

Why are personas important? Because, in order to write content that will entice your target audience, you need to know who they are! http://bit.ly/1yOBn8P

“Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly”

The Google mobile algorithm update is happening in less than two weeks! Thankfully, Google has given webmasters time to prepare. But, did you know that “mobile ready” doesn’t necessarily mean “mobile friendly?” http://bit.ly/1I5C2Lj

Be sure to keep your optimizations conversational, don’t skimp on the personas and keep an eye out for unannounced updates! That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

Leave a Reply