Consumer Brand SEO Pulse: 4.23.15

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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week is all about “Mobilegeddon!” We’ll talk about the impact it has had so far and what might happen further down the road.

“Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”

It’s been four months since the last Panda or Penguin updates which has led many to assume they are automatically updating. Google’s Jon Mueller says the Panda and Penguin algorithms are not updating on their own. Someone has to manually push the updates. http://selnd.com/1c8uslQ

Mobile MozCast

 

“​1 Day After Mobilegeddon: How Far Did the Sky Fall?”

It looks like it’s been a relatively quiet first few days. Not too much has changed in the number of mobile-friendly pages. It could be that since we had so much warning from Google, there weren’t too many non-mobile-friendly sites left. However, Google did announce that they will be dropping the domains in the mobile display URLs. If you haven’t created a mobile site yet, it’s not too late! Google will be refreshing these updates pretty regularly, so you won’t have to wait a year (unlike past algo updates). http://bit.ly/1Ev1qtr

google-mobile-algo-live-1429707928

 

“Did Google Really Start Rolling Out The Mobile Friendly Algorithm Yesterday?”

So far, we aren’t really seeing any big winners or losers. BUT, this is going to be a slow, week-long roll out, so it may still be too early to tell. http://selnd.com/1DBuA3q

“Optimization Not the Only Factor in “Mobilegeddon” Search Ranking”

Mobile-friendliness isn’t the only factor playing into the new Google update. In fact, it is just one of 200 factors. In a recent blog post, Google said “non-mobile-friendly sites may still rank high if they hold great content the user wants.” http://bit.ly/1Gmdz4a

“Google to Make Mobile URLs More User-Friendly”

Google’s mobile search results will no longer show the sites’ URLs. Instead, it will show an easier to read site description, in a breadcrumb format. Google Webmasters blog post also suggested that this change may be coming to desktop as well. http://bit.ly/1J0k0KU

User Friendly URLs

“See Your Site as Googlebot Mobile Does”

If you’re just looking at your content and metas, you might miss something that the mobile Googlebot sees. Use these free browser tools to see everything the way Google does. http://bit.ly/1DPR4SC

Even though it’s been pretty quiet on the mobile front, the update is still rolling out, so things could definitely change. Also, it looks like the mobile algorithm isn’t the only mobile news you should keep an eye on. Make sure you know what you site looks like in the mobile SERPs. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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