Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s sharing 8 tools for Google penalty recovery or helping you better understand your social ROI, we’ve got you covered. Here are our top picks of what you need to know this week:

“What’s The State of Link Building For SEO in 2015 & Beyond?”

Link building has been a hot button issue recently… Is it good? Is it bad? Well, it’s both. It all depends on how you’re acquiring links, who’s linking to your content, and what type of content you’re sharing. http://selnd.com/1NJQWHi

“8 Tools for Google Penalty Recovery”

No matter why or how your site was penalized, it’s vital to fix the issue and get ranking again. These tools can help you do just that. http://selnd.com/18xJZJP

“Tracking Your Social ROI: How to Prove the Power of Social Media”

It’s hard to prove the ROI of social media since, most often, it’s not tied to revenue. Here are a few strategies for proving the power of social media. http://bit.ly/1BhfK1R

“How Much Traffic Will You Lose From The Upcoming Mobile SEO-Pocalypse?”

This article explores what could happen to your non-mobile friendly site once April 21st hits. http://selnd.com/1xgrfVm

“Can a Google Answer Box Drive Significant Site Traffic?”

Google’s new Answer Box started showing up in February and some sites have been seeing big jumps in traffic. Although it’s circumstantial, it looks like Google may be giving “a free ticket to #1 in a featured, big-font box.” http://bit.ly/1F7Mxel

Ecommerce: “Mobile: Half of Traffic, One-Third of Orders”

“In 2015, online retailers can expect smartphones to be the primary traffic driver and smartphones and tablets to by year’s end account for 40% of all orders.” http://bit.ly/1Brrcac

What should you take away from this week’s Pulse? Link building isn’t evil, but make sure you’re doing it right. There is a way to show the benefits of social media and April 21st is coming, whether you like it or not. So, make sure you’re ready and know what could happen to your non-mobile friendly site. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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