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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether we’re giving you information on Google updates, design changes or cool new tools, we’ve got you covered. Here are our top picks of what you need to know this week:

“Google Says The Penguin & Panda Algorithms Still Require Manual Data Pushes?”

It’s been four months since the last Panda or Penguin updates, which has led many to assume they are automatically updating. Google’s Jon Mueller says the Panda and Penguin algorithms are not updating on their own. Someone has to manually push the updates. http://selnd.com/1c8uslQ

“Infographic: Mobile SEO Tips To Help You Survive The Coming Google Mopocalypse”

This infographic provides a ton of great advice for mobile SEO. With the mobile update coming next week, make sure you have everything in place! http://selnd.com/1GYPI9r

“8 Super-Simple Tools You Can Use to Create Better Content”

From titles to structure and inspiration, these tools can help you make the most of your content. http://bit.ly/1FUdiCu

“Pandas, Penguins and Pigeons, OH MY!”

With so many different updates, it’s hard to keep track. This article provides a list of what Google has been up to over the last year. http://bit.ly/1JL0HTl

“Google Creates New Web Interface for Mobile Searchers”

Google has introduced a new, automated search results page that loads faster and is more convenient for use on mobile devices. http://bit.ly/1atBVLm

“Mobile Is Local: Quick Wins and Fast Fails”

“94% of smartphone users search for location info.” Optimizing for mobile should also mean optimizing for local!

The “Mopocalypse” is happening next week! Make sure you’re optimized for mobile and local to ensure your bases are covered and use these SEO tips to help you through. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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