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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s making sure your website is mobile friendly or determining if link building is dead, we’ve got you covered. Here are our top picks of what you need to know this week:

Mobile-Friendliness Will Officially Affect Your Site’s Rankings

Last week, Google officially announced an algorithm change that would make mobile-friendliness a ranking factor starting April 21st. Google has begun to use information from indexed apps as a ranking factor for ‘signed-in users who have installed the app.’

How Google Pulls Structured Snippets from Websites’ Tables

Google Table Search pulls information tables from sites and displays it in the search results. If your site utilized tabular data, make sure you have the correct structured snippets in place in order to take advantage of this new display of information.

Google Structured Snippets

Google Now Displays Rich Answers For 19.45% Of Queries

Google’s rich answers show up at the top of the search for 19.45% of targeted queries. So, if you type a direct question into Google, there’s a chance you won’t even need to scroll to the first SERP to find your answer.Google Rich Answers

Optimizing For The Google Quick Answers Box

Although Google’s quick answer box poses a definite challenge, it’s also a huge opportunity. If a searcher can find their answer at the top of the search results, there’s no need to click on your link. However, you could also get your site’s information to show up in the answer by optimizing for it. This is especially important now that Google has started including “action-oriented” links in the answers box.

Google Quick Answers

Google Testing A Red “Slow” Label In The Search Results For Slower Sites

Google is testing a label in the search results if a website’s page speed is slow.

Google Slow Labels

15 SEO Best Practices for Structuring URLs

Although structured URLs aren’t the end all be all of SEO, they’re definitely helpful to have.

Is Link-Building Dead?

After a recent comment made by Google employee, John Mueller, implied that link building could do more harm than good, the world of SEO exploded. Basically, links to your site aren’t bad, but anything that Google determines to be a “link scheme” is no good. Marie Haynes, the founder of HIS Web Marketing, provides some great insights and interpretations.

February Social Media Updates

Facebook introduced a new mobile app which it easier to manage ads through mobile devices, Twitter launched its first official WordPress plugin, Pinterest is working on its own “Buy” button, and more.

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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