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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile search engine optimization best practices or how to optimize for keywords in 2015, we’ve got you covered. Here are our top picks of what you need to know this week:

“Yoast WordPress SEO Plugin Vulnerable to Hackers”

There was a security issue with the Yoast plugin for WordPress and it’s possible that any sites/blogs that use it could have been open to hackers. The plugin has since released an update. WordPress & Yoast automatically forced the update for all WordPress users with the plugin. It is important to make sure that the update was made and it would be a good idea to update passwords while you’re at it. http://selnd.com/18cQDFj

“Google Webmaster Tools Adds Blocked Resources Report & Updates Fetch & Render Tool”

Last week, Google announced a new report in Webmaster Tools that shows what resources you’re blocking GoogleBot from and how that affects what Google sees. This has been a very useful report already and has uncovered a number of site issues from different clients. http://selnd.com/1Fe8CIr

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“The Next Generation of Structured Data: Taking Markup to The Next Level”

A lot has been changing with Google’s structured data. This article does a great job explaining what those changes have been and what we can expect to see. http://selnd.com/1GURLJc

“Five Key Principles of Effective Outreach”

With partnership building being a necessity in off-site SEO efforts, make sure you’re making the most of your outreach efforts. http://bit.ly/1BQlwtz

“Natural Search’s Growth Explosion and What It Means for SEO in 2015”

Natural “organic” searches are growing fast. A study reports that “the average SEO-engaged brand saw its natural traffic rise by 19.8 percent year-over-year in 2014.” It makes sense, then, that natural search is also driving more and more visits. Organic searches are expected to continue to grow, which means big things for SEO. http://bit.ly/1D9VDZ3

So, make sure you update your WordPress account, check out the new Webmaster Tools report so you can see exactly what Google sees (and what it doesn’t), and keep an eye on that organic traffic! That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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