Consumer Brand SEO Pulse: 3.12.15

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Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile search engine optimization best practices or how to optimize for keywords in 2015, we’ve got you covered. Here are our top picks of what you need to know this week:

“Google May Discontinue Its AJAX Crawlable Guidelines”

If your site uses AJAX, Google might stop crawling your pages soon. http://selnd.com/1zQikKn

“The Mobile-Friendly Ranking Factor Runs In Real-Time & Is On A Page-By-Page Basis”

Google’s mobile-friendly algorithm will run on a page by page basis. This means, that only the pages on your site that are mobile-friendly will benefit and the ones that aren’t will be hurt. It doesn’t affect the site as a whole. The algorithm is also run in real time which is good, because it means you won’t have to wait a month or a year for rankings to improve if your site gets hit. http://selnd.com/1DYP09j

“Mobile Search Engine Optimization Best Practices”

With mobile optimization and site design becoming a major priority for many clients, it’s important to understand the best practices. This article does a good job at explain design best practices as well as SEO best practices for mobile. http://bit.ly/1EcbuDX

Mobile Traffic

“Busted SEO Campaign? Fix It With 3 Easy Checks!”

Is your traffic taking a hit, but you’re not sure why? Check these three things first and you might find the answer! http://bit.ly/1B563p5

How to Optimize for Keywords in 2015

Google changes its algorithms and ranking factors so frequently, it makes sense that the way we optimize for keywords should change too. Make sure your site has great content, optimize from the top of the page and work your way down, and answer as many user questions as possible. http://bit.ly/1BoACq8

Google’s Gary Illyes Q&A on Upcoming Mobile Ranking Change

At last week’s SMX West, Google’s Gary Illyes answered questions and provided insight into Google’s mobile ranking changes. Here are the “12 things webmasters need to know about the upcoming mobile ranking change, according to Google.” http://bit.ly/1AKVrIq

Stay current by optimizing your keywords with 2015 trends in mind. The importance of having a mobile-friendly site is becoming more and more evident. Don’t get pinged for having non-responsive pages, and make sure you are following mobile search engine optimization best practices. Listen to what Gary Illyes from Google has to say about 12 things webmasters need to know about the upcoming mobile ranking change. Find out how to fix your SEO campaign with 3 easy checks and if your site uses AJAX, listen up. Google might stop crawling your pages soon. That concludes your weekly pulse. Thanks for connecting with us!

Jenna Hedman

About Jenna Hedman

Jenna is a proud Kent State University graduate with a degree in Public Relations. She is a Senior Marketing Specialist on Fathom’s Consumer Brands team and specializes in SEO, semantic search and internal linking with a solid background in social media, public relations and offsite SEO. She is devoted to pursuing SEO industry trends, identifying new strategies and implementing them to improve her clients' online presence. Outside the office, Jenna enjoys watching and adding movies to her extensive collection and exploring the Cleveland and Northeast Ohio area.

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