What is Nurture Marketing? – This Week in Creating Your Unfair Advantage

In this week’s episode of Creating Your Unfair Advantage, your hosts Jeff Leo Herrmann and Jon Pogact discuss the importance of nurturing audiences with integrated marketing. With the average consumer doing 57% his or her research before contacting a representative, integrated marketing is the only solution for brands hoping to stay connected with their audience throughout the buyers’ journey.

Why Should You Listen?

To learn about integrated marketing, how it relates to nurturing audiences, and what it takes to get started.

What Is Creating Your Unfair Advantage?

Creating Your Unfair Advantage is Fathom’s latest podcast, featuring our Chief Strategy Officer, Jeff Leo Herrmann and Director of Marketing, Jon Pogact. This podcast is aimed at transformational marketers who believe that marketing can be their company’s unfair advantage and that they, in turn, can be their organization’s unfair advantage.

Listening to Creating Your Unfair Advantage will give listeners a candid and personal approach on leveraging marketing strategies, programs, technologies, and channels that will allow them to punch above their weight. While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level.

Find more episodes of Creating Your Unfair Advantage here and start punching above your weight.

Victoria Grieshammer

About Victoria Grieshammer

Victoria Grieshammer is the Marketing Coordinator of Content Development at Fathom. Formerly, she was the Head of Marketing on the Fathom Manufacturing team. Victoria joined Fathom as an Associate Copywriter after graduating from Allegheny College with degrees in English and Psychology. Her previous experience includes e-commerce copywriting at Little Tikes and coordinating social media campaigns for small businesses, giving her a varied background in digital marketing. When she’s not at Fathom writing and learning, you can find her jogging around Cleveland or reading a book. You can also find her on Twitter at @Vgrieshammer1.

Leave a Reply