Using Site Remarketing to Be Smart with Your Holiday Shopping

By November 13, 2013 Paid Media No Comments

holiday-shopping

According to the National Retail Foundation, 40% of consumers begin shopping BEFORE HALLOWEEN! In addition, nearly half of the consumers plan to buy holiday gifts online this year (Google). What’s this mean? We’re in the heart of holiday shopping season!

I remember the good ole’ days when I would look all over the house for gifts I was hoping to get for Christmas. One year, I found the Teenage Mutant Ninja Turtles video game (and somehow my mom found out that I found the gift), and she literally returned the gift and I never received it. Well, let’s just say I learned my lesson the hard way.

As you may or may not be aware, it’s much easier these days with the updates in technology to figure out what your loved ones are getting you (or want) for the holidays. They leave clues (most likely unintentionally), but the web sites they visit are tracked through ‘cookies’.

Taking this one step further, these ‘cookies’ have the ability to follow users throughout various web sites and display relevant ads to which the user was previously at.

The capability described above is known as site remarketing or retargeting. Site remarketing has really taken off over the past 3 years or so and it becoming even more sophisticated. After you’ve visited a web site when you’re researching, you might start to see a banner ad or text ad on other web sites from the exact site you were at before. Within the past year or so, dynamic retargeting has been released and you might even see the exact product you were looking at. Crazy!

So, when you are on the internet looking up holiday gift ideas for your loved ones, be careful, you’re most likely being followed through site remarketing. If you share a computer or tablet with your children or significant others, be aware that you could be giving away what you are going to purchase and spoil the surprise and excitement of gift-giving. However, you can also use this to your advantage for gift-giving ideas. If you are researching web sites and reading blogs and you see ads from the same web sites constantly, there is a great likelihood that someone has been looking at particular products that they are interested in receiving or buying themselves. You can use this information to find the perfect gift for your loved ones and have the best holiday celebration yet.

Good luck and happy shopping!

About Joe Castro

Joe Castro is the Director of Online Advertising at Fathom. He has over 7 years of experience in digital marketing with a concentration in PPC/paid search and display advertising. He primarily works with healthcare clients, but his experience spans across all verticals. Joe is a frequent blogger for Search Engine Journal. In his free time, he enjoys working out and spending time with family and friends.

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