SEM for the Enterprise [White Paper]

No, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read Fathom’s newest white paper:

Enterprise SEM Management: Keeping Your PPC Agency Accountable.”

Authored by Fathom’s Joe Castro, Director of Online Advertising, and Brad Miller, Director of Business Development, the 9-pg. guide shows you how to overcome common challenges big companies face in PPC advertising. You will discover:

  • Pillars of enterprise SEM success
  • How to overcome challenges with communication, branding, budget and ideas
  • Advantages of using advanced attribution technology and automated bidding
  • Campaign-level strategies for increasing click-thru rate and lowering costs

Get better at managing enterprise SEM with a little help from Fathom.

About Paul Richlovsky

Paul purposefully merges a creative writing and teaching background with his decade-long marketing career. He advises clients on content strategy, editorial direction and PR/distribution. He is a perpetual critical thinker who has written/edited hundreds of blog posts and multiple long-form marketing guides, including those aimed at audiences as varied as healthcare, higher education, financial services, B2C brands and manufacturing. With a BA in English from the College of Wooster, he is also the author of a collection of poetry, "Under the Lunar Neon."He gets really excited about the science of elite performance, usability, brand voice, headlines, digital governance, ballroom dancing, bachata, racquet sports, and romping with his niece and nephews.

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