No, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?
If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read Fathom’s newest white paper:
Authored by Fathom’s Joe Castro, Director of Online Advertising, and Brad Miller, Director of Business Development, the 9-pg. guide shows you how to overcome common challenges big companies face in PPC advertising. You will discover:
- Pillars of enterprise SEM success
- How to overcome challenges with communication, branding, budget and ideas
- Advantages of using advanced attribution technology and automated bidding
- Campaign-level strategies for increasing click-thru rate and lowering costs
Get better at managing enterprise SEM with a little help from Fathom.