SEM for the Enterprise [White Paper]

No, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read Fathom’s newest white paper:

Enterprise SEM Management: Keeping Your PPC Agency Accountable.”

Authored by Fathom’s Joe Castro, Director of Online Advertising, and Brad Miller, Director of Business Development, the 9-pg. guide shows you how to overcome common challenges big companies face in PPC advertising. You will discover:

  • Pillars of enterprise SEM success
  • How to overcome challenges with communication, branding, budget and ideas
  • Advantages of using advanced attribution technology and automated bidding
  • Campaign-level strategies for increasing click-thru rate and lowering costs

Get better at managing enterprise SEM with a little help from Fathom.

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