Affiliate Marketing – The Era of Making Money Online Has Evolved to Mobile & Tablets

Tablet traffic increased 229% over the 2011 holiday season. Mobile devices are projected to outnumber humans in 2012. By 2016, Cisco predicts that there will be 10 billion mobile-connected devices around the world. As an affiliate, this should mean one thing to you: make sure all of your websites are mobile-friendly. If they aren’t, you are missing out on traffic and potential sales.

Here are 3 reasons why mobile affiliate marketing is rapidly growing:

  • Creativity with conversion paths – Mobile devices create the ability to connect with users instantly via phone/text message. For example, instead of using a lead form for car insurance offers why not run a pay-per-call offer where a user can just click the number and contact an agent instantly?
  • Opportunities – Unlike search (dominated by Google) or social (dominated by Facebook), mobile is still very fragmented with dozens of self-serve ad networks. In addition, there are a ton of different ad types out there, including display, interstitials, and more!
  • Supply outgrowing demand – While traffic sources like search and social have stagnated, mobile is being fueled by faster mobile data transfers. Fortunately for affiliates, this means traffic will remain cheap while big brands struggle to decide if mobile is right for them.

We are looking for affiliates who have the drive and talent to succeed via mobile: Apply Here

About Drew Kraemer

Drew Kraemer currently serves as president of retail and e-commerce marketing at Fathom. Drew is a goal-oriented professional with a successful track record working with a variety of clients across all industries. He has been able to provide clients with innovative and entrepreneurial strategies to exceed their online marketing goals. Drew works with clients to integrate their business strategies into successful digital marketing strategies to increase brand awareness and drive revenue. With a focus on high ROI, he has also successfully built online marketing strategies for clients to drive revenue by utilizing paid, owned, and earned media. Drew has worked with several satisfied clients including Eaton Corporation, Brand Muscle, Speck Products, KeyBank, Bissel, Kirby, American Greetings, and YouSendIt. Drew holds a degree in Sports Marketing from Bowling Green State University and is currently pursuing is MBA at the Weatherhead School of Management at Case Western Reserve University. He is an active member of the eMarketing Association and the Cleveland Professional 20/30 Club. Drew, his wife Keri, and their daughter Brielle reside in the greater Cleveland area.

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