Google AdWords Celebrity Endorsements

By September 29, 2011 Paid Media No Comments

Google has come up with some really cool and exciting additions to their PPC ad copy over the past two or three years including: sitelinks, product extension for e-commerce web sites, local extensions, call extensions, etc. To read more about these features, please read Staying Ahead of Google AdWords Ad Copy Best Practices.

Just when you think AdWords could not possibly come up with another cool feature for ad copy, they totally redeem themselves with the new celebrity endorsements. Please see the screenshot below. This was searched by Noah Brooks (no explanation was given), a pay-per-click specialist here at Fathom.

About Joe Castro

Joe Castro is the Director of Online Advertising at Fathom. He has over 7 years of experience in digital marketing with a concentration in PPC/paid search and display advertising. He primarily works with healthcare clients, but his experience spans across all verticals. Joe is a frequent blogger for Search Engine Journal. In his free time, he enjoys working out and spending time with family and friends.

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