News & analysis on digital marketing & analytics
A colleague of mine is going to present some PPC pointers next week. She asked me what 5 tips I would provide to people with little-to-no online marketing experience.
After discussing this with Noah Brooks, an online advertising specialist at Fathom, I found what I think is a great subject for a blog post. We took the idea from top 5 and changed it to top 10. Some of the tips might be more advanced than our original list, but all are very important and should be considered in PPC management.… Read the rest
Healthgrades recently released its American Hospital Quality Report for 2013 (PDF), which focuses on performance for thousands of hospitals nationwide. The research has shown healthcare consumers need to become more informed before selecting their healthcare provider. Healthgrades encourages healthcare consumers to spend more time researching, especially when more than 90% of Americans think that choosing a physician or hospital is at the top of the list of significant life decisions. In fact, selecting a physician ranks second only to selecting a spouse for most Americans when ranking 8 key relationships, according to another Healthgrades study.… Read the rest
Fathom’s talented conversion rate optimization team, led by Mike Perla, brought home the gold ribbon at Which Test Won’s 2013 Online Testing Awards for their form testing work with Gemm Learning. Approximately 200 entries from more than 150 companies competed for these awards internationally. (Also see our news release.)
This month judges reviewed the entries and chose tests that would be inspirational for the marketing, analytics and web design communities. Judges based their winning selections by a variety of criteria, including technical and tactical basics, measurements used, results data (including counter-intuitive results), and applicability. … Read the rest
In this ever-evolving digital age, it’s increasingly important to find a way to reach out and engage patients as they begin to take a more active role in their healthcare decisions. With information at everyone’s fingertips, and the growing need for instant gratification, it is more important than ever to have a clear strategy positioning your brand as an authoritative and recognizable industry leader.
Video is a perfect way to do this. Video humanizes an otherwise “clinical” perception of healthcare.… Read the rest
One of the goals of many healthcare websites is to generate new patient leads. If your site is missing the most essential healthcare content pieces, however, there’s a good chance visitors will leave your site before they come close to becoming new patients.
So how can you avoid having a healthcare website that doesn’t contribute to accomplishing its goal? By making sure your site includes all of the key features that most visitors are looking for, you can make your website an invaluable piece of your marketing plan.… Read the rest