Search engines update their algorithm over 100+ times a year, meaning there is no perfect recipe for obtaining the first organic result. That being said, there are several factors that higher education institutes should employ in their SEO marketing plan to compete for the coveted top positions.
- A Strong Site Structure – Each page should have a single purpose, and that purpose should be clearly conveyed. Making navigation easy for current and potential students signals a useful, highly optimized site.
… Read the rest
1 in 4 prospects researching schools look for information only on the Web.
Imagine being able to predict which prospects will turn into enrollments or drop off within 30 days. Then consider being able to have this power while lowering the cost per enrollment to 1/6 that of the usual channels.
Do your marketing and admissions departments struggle with finding new, cost-effective ways to recruit and retain students? At the same time, are alumni programs and institutional advancement treading water?… Read the rest
Outbound marketing was good while it lasted, but with inbound marketing customers have the ability to find you. Organizations spend a large amount of their annual marketing budget on outbound marketing, missing out on valuable leads and customer engagement that inbound marketing can achieve. Inbound marketing uses a variety of paid and natural search- engine marketing efforts to be successful.
For someone in charge of spending a company’s marketing budget it is logical to pay for the most budget-friendly, effective solution available.… Read the rest
So, you have more digital-marketing budget this year. Congratulations! You’re probably not alone, at least according to recent history. Just last year (2013), 55% of marketers across the globe increased their digital marketing budgets. Here’s hoping you’re one of the lucky ones.
What to do with this money? The answer depends on your company’s needs, including its current priorities, the industry you’re in, the audience you’re trying to attract, and the size of your budget. However unique your situation, let me help you generalize with some food for thought:
First off, if you’re looking to outperform competitors, you need to be capturing data accurately and using it to cultivate customer relationships (IBM: “From Stretched to Strengthened,” 2013).… Read the rest
If you’re immersed in the education marketing space (specifically -K-12) the words “Common Core” spark some heated debate. And if you’re marketing to administrators, teachers or parents, you know that you need to address the topic. However, it is important to think before delving into this space. There are strong opinions around these standards, so keep in mind that you’ll want to educate and relate to your audience, while being mindful of expressing opinions.
Before we dive into how you should tackle the topic, let’s cover the basics.… Read the rest