As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers. It’s been an interesting journey, one which closely aligns with Rogers’ Bell Curve (Innovation Adoption Lifecycle).
Let’s break it down:
2004/10 years ago: Manufacturers who engaged in digital marketing (namely search marketing) were true Innovators. While Google officially launched in 1998, search marketing was new to most manufacturers. The innovators who continued to invest in digital marketing continue to dominate the digital space to this day.… Read the rest
The day I started my college career, a professor told the group of 300 students in my introductory class that we needed to get an internship. He made it very clear that students who took the initiative and found an internship, had a better academic experience than those who did not. They were more marketable and better candidates for post-graduation jobs.
The internship is a planned, calculated and intensive experience that students should, and often are required, to complete.… Read the rest
“For a king respects himself and inspires the same sentiment in others.”
–Robert Greene, The 48 Laws of Power
First, I should state that the full Law 34 from Greene reads Be royal in your own fashion: Act like a king to be treated like one. (I shortened it in the title for the sake of clarity.)
I find this law extremely inspiring because it conveys a message of self-confidence and belief in one’s abilities.… Read the rest
Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. Personal data, including social security numbers, from millions of patients was accessed as part of the attack.
The so-called “APT 18” hacking group is suspecting of being behind the attacks. The group, which may have links to the Chinese government, has historically targeted aerospace and defense-related companies.
This attack should serve as a warning to other hospitals and healthcare organizations of all sizes.… Read the rest
Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do! But it’s going to take some thought and planning before you even head down that path.
Why Blog Now?
Start by asking yourself “why should I blog now?” Some reasons you might consider:
- It’ll help other marketing efforts.
… Read the rest