There’s a saying that goes, “Everyone who thinks they’re saying something important has the same chart. It looks like a hockey stick, and the lines are shooting up right about now.” This is exactly what is happening right now in healthcare Big Data. At the Medical Innovation Summit yesterday, I was able to listen to Dr. Eric Brown, the Director of Watson Technologies at IBM, who he gave a fascinating talk on the future of artificial intelligence, Big Data and healthcare.… Read the rest
Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). Under the Affordable Care Act, Americans can now purchase health insurance for the price of a cellphone plan, meaning millions of consumers are entering the market for the first time. Starting October 1st, government sites have been inundated with interested visitors; for example, on the first day the New York State HIE site received 2.5 million hits!
At Cleveland Clinic’s Medical Innovations Summit, I was able to watch as 3 CEOs of major national health insurance companies discussed the opportunities and challenges in the new HIE environment.… Read the rest
The eyes and ears of health professionals nationwide are focused on Cleveland over the next 3 days, as Cleveland Clinic—one of the nation’s top hospitals—brings together doctors, entrepreneurs, innovators, and scientists to discuss recent medical innovations. Why is a digital healthcare marketer like myself hanging out in a room full of doctors, ACOs, insurance companies and angel funders? Well, as my clients know, I pride myself on constantly staying on top of the future of the healthcare industry—and here it is on display right here in Cleveland.… Read the rest
Last week, Fathom’s Jonathan Pogact presented a session at the Higher Education Web Professionals (HighEdWeb) Association’s annual conference titled “Must-Know Strategies for Protecting Your School’s Reputation Online.” For everyone who couldn’t be there, I’m sharing some of his strategies here.
In higher education, reputation online can impact leads, enrollments, starts, retention and alumni relations. It’s important to take an active role in managing your online reputation by getting in front of any possible information that could impact the perception people have about your brand when they search for you online.… Read the rest
While driving new student enrollment is often the number one goal, it’s important to remember the ones who walked the halls before. After all, alumni are the reason universities continue to thrive.
You might be thinking, why spend all of this time and effort marketing to former students? Is it really worth it? Direct mail and email has been working just fine. Why switch things up?
The fact is that your former students aren’t getting any older.… Read the rest