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Fathom's Blog

A Sales Acceleration & Digital Marketing Blog


Is Your Content Strategy Unhealthy? Use This Symptom Checker

By | February 23, 2015

As a healthcare marketer, you know the importance of reliable, factual medical content. You know that 86 percent of patients conduct a health-related search before seeing a doctor. [Click to Tweet] Many of these people are looking online for a diagnosis before they seek an official one.

But what about you? Have you taken a proactive approach to your healthcare content strategy? If you were to give it a diagnosis based on your own research, would it make you turn to a content professional for help?… Read the rest


9 Signs It’s Time for a New Manufacturing Website

By | February 20, 2015

ALERT, ALERT! Is your website up to par?

Statistically, you have about 7seconds to capture your visitor’s interest on your manufacturing website. Yep, that’s it—7 seconds. In some cases, even less. If your site looks outdated or doesn’t function correctly, chances are you will lose that visitor. And most likely, you will have lost them forever. If you don’t want that to happen, read these 9 signs to find out if your site needs a refresh.… Read the rest


Entrepreneurial Marketing Secrets: Recognizing Opportunities

By | February 17, 2015

Amy Wilkinson, author of The Creator’s Code, recently wrote on LinkedIn about the ability to recognize competitive imperfection in a marketplace as a major element of entrepreneurial success. Marketers can learn much from her analysis of what separates the most successful entrepreneurs (like Jack Ma and Elon Musk) from the also-ran’s.

Extraordinary results come from what she calls entrepreneurial alertness, a kind of hyper-awareness of opportunities that results from atypical business thinking. And by atypical, she means something beyond logical analysis and strategic planning (which are great for peak corporate performance, of course).… Read the rest


Use Social Media to Show Your Customers Some Love This Valentine’s Day

By | February 13, 2015

With Valentine’s Day quickly approaching and the New Year finally at a lull, what better time than now to focus on loving your customers? Now that 2015 game plans and budgets are finally behind us, February should be a time to dedicate towards slowing down and really focusing on appreciating your customers.

You can learn a lot about your business through the eyes of your customers. Utilizing social media is one way that will help you build personal relationships with them.… Read the rest


What Marketers Can Learn from Jill Konrath’s New Website

By | February 9, 2015

Back in the halcyon days of SEO, Fathom’s slogan once was The power of words. And with good reason: Keywords on your website and in links pointing to it told Google what your business was about (and by extension, the people who searched for businesses like it). Yes, words were quite powerful in classic SEO… and presented relatively simple ways to manipulate Google.

Let’s fast-forward to today. Jill Konrath—sought-after sales speaker, author and educator—just launched a redesign of her website.… Read the rest

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