Just days ago one of the country’s largest healthcare systems announced it had become the victim of a cyber attack from China. Personal data, including social security numbers, from millions of patients was accessed as part of the attack.
The so-called “APT 18” hacking group is suspecting of being behind the attacks. The group, which may have links to the Chinese government, has historically targeted aerospace and defense-related companies.
This attack should serve as a warning to other hospitals and healthcare organizations of all sizes.… Read the rest
Even as a content writer, I’ve always been a little on the fence about blogging. My hesitation with it is the same hesitation many of my clients have: Do I have the time and resources to continue to feed a blog? Guess what? You do! But it’s going to take some thought and planning before you even head down that path.
Why Blog Now?
Start by asking yourself “why should I blog now?” Some reasons you might consider:
- It’ll help other marketing efforts.
… Read the rest
“There is only power and good fortune to be obtained by associating with the fortunate.”
–Robert Greene, The 48 Laws of Power
Marketers know that happiness is powerful. By creating feelings of good fortune and happiness, your brand attracts people to believe in the ideals it represents. Just as powerful, however, is its opposite, which should be avoided at all costs. Hence Law 10 from Greene—Infection: Avoid the unhappy and the unlucky.
As I wrote about last week, playing into people’s fantasies is a key to marketing power.… Read the rest
When Bill Gates coined the term “content is king” back in 1996, few people thought that quote would turn into an industry cliché, yet almost 18 years later, we’re debating whether content truly is king more than we ever did in 1996.
Many SEOs these days frequently ask, or are frequently asked, the question of whether they should focus on building content or SEO. While this is a perfectly reasonable question to ask, it’s important to remember that the true “king” of digital marketing is not content or technical SEO, it’s context.… Read the rest
You’ve invested a lot of time, effort, and resources to ensure that your website looks beautiful, contains exciting content, and engages the visitor. So why is your hospital’s website not generating as much traffic as other healthcare pages on the web?
Healthcare digital marketers devise creative and innovative search engine optimization (SEO) techniques to build traffic for their healthcare organization, but they all share one common trait: they are all based on the meticulous, strategic selection of target keywords.… Read the rest