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News & analysis on digital marketing & analytics


5 Ways to Get Student Reviews Seen via Higher-Education Social Media

By | March 6, 2014

Prospective students look at these factors first when determining their college options:

  • The school must have a preferred degree program
  • It must be a good fit financially
  • It sometimes needs to be located within a specific radius

And once the student finds the schools that fit those qualifications, it’s time to narrow down the choices. Other factors such as learning environment and campus life are examined. Because these factors are more opinion-based, they’re ideal for reviews written by undergraduates and alumni.… Read the rest


Why Your Marketing Needs To Be Cool

By | March 5, 2014

“60% of customers have a negative opinion of marketing.”

–Yankelovich Partners

There’s a classic scene in Pulp Fiction where Samuel L. Jackson’s character yells to the woman holding up the diner, “[Yolanda], be cool!” (Only he substitutes a disparaging word for females in place of ’Yolanda,’ but we can sacrifice accuracy in the name of keeping it clean.)

How does Jules Winnifeld’s angry exclamation relate to marketing? You think that your marketing is doing just fine.Read the rest


3 Ways Your Manufacturing Company Should Use PPC

By | March 5, 2014

Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. No matter what you call it, there are several ways you should be using it to market your manufacturing company.

1.       Get New Products Seen Quick!

Are you launching a new product? Do you want to get traffic to your site and can’t wait for it to rank organically? You can create a campaign in Google AdWords and start sending traffic to your site within a few hours.… Read the rest


Your Strategy for Staying Competitive in Online Retail

By | March 4, 2014

I’m sure all of us have made a purchase of some kind online in the last month, and we’re not alone. According to Internet Retailer, US e-retail sales are expected to reach 259 billion in 2014, up 7% from 2013. And there are other predictions out there that web will account for 11% of all retail sales in 2015. Will your advertising be competitive enough to take a piece of that pie? Following these tips will help you get there.… Read the rest


Innovative Companies Fuel the Evolution of Manufacturing

By | February 28, 2014

On February 20th, Fathom had the pleasure of attending the 2014 Evolution of Manufacturing Conference in Cleveland, Ohio. Manufacturers, service providers, and educators from all over the Northeast Ohio area met to discuss the convergence of manufacturing and IT.

The event, hosted by Smart Business, was focused on the state of the manufacturing industry. The industry is in constant evolution, more so than almost any other industry out there today (other than the tech industry itself!).… Read the rest

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