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A Sales Acceleration & Digital Marketing Blog


Call-to-Action 101

By | July 8, 2014

Most people would agree that the call-to-action is the most important part of a landing page or email message, whether it’s meant to collect leads or inspire a purchase. So it’s important to take the right steps to ensure that there are no obstacles standing in the way of your audience and the end goal of your page. Below are a few tips to consider when designing calls to action for your landing pages, emails or any web pages that are part of your conversion funnel.… Read the rest


Laws of Marketing Power: Action Over Argument

By | July 7, 2014

Anybody who’s read Robert Greene’s masterpiece, The 48 Laws of Power, knows that it is chock-full of principles that apply to all aspects of life. In the course of reading this book (which I highly recommend), I can’t help but think about how to interpret these laws with a marketing filter. Over the coming weeks, I will attempt to distill their meaning as it applies specifically to our profession in an ongoing series. For this inaugural edition, consider the 9th law of power:

Law 9: Win through your actions, never through argument.… Read the rest


High-Schoolers Try Digital Marketing: A Fathom Internship

By | July 3, 2014

For two weeks, I worked with two high school seniors who are interested in learning about the digital marketing industry. I’m approaching my year anniversary at Fathom, and I was excited to train the girls, Natalie and Susie, on agency life and the day-to-day routine of a digital specialist at our education marketing agency division.

During the first week, I gave the girls a brief introduction to the PPC, SEO, and Social best practices of the Education team.… Read the rest


PPC Budget Forecasting on the Fly

By | July 3, 2014

It’s Friday afternoon and an e-mail comes through to your inbox from your client:

 “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC . Can you provide me an update by EOD?”

Emails like this can be a blessing and a curse. Of course, you would love to generate extra revenue and opportunities but can you really provide accurate data in enough time so that you can get the rest of your work done on top of these estimates before 5 pm on a Friday?… Read the rest


5 Ways to NOT Write a Good Sales Email

By | July 3, 2014

It’s Thursday morning, coffee is in hand, and email is open. As I begin wading through 38 unopened emails, I realize that 29 are what I’d consider spam. I also realize that I give myself less than 2 seconds to make this judgment. In a split second, I decide whether to delete or save emails for response later, and I find this intriguing. Being in marketing myself, I almost feel guilty not giving these emails a chance.… Read the rest

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