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A Sales Acceleration & Digital Marketing Blog

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Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey

By | October 28, 2014

In a world where content is king it is imperative that colleges think strategically about the content on their websites. Now, if there is one thing most EDUs have plenty of, it’s content. But with all that content, many colleges are missing critical content that answers the questions prospective students are searching for as they begin their college search. Another common content challenge we see among EDUs is the organization of content –the content exists, but it is not easily found.… Read the rest

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Manufacturing Team Solders for Kids!

By | October 24, 2014

    

Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Our goal was to repurpose toys for children with disabilities, who need custom controls to play with their battery-powered toys.

Led by Edie from RePlay for Kids, we had a wonderful time learning how to carefully take the toys apart, solder new cconnections to the internal switches, and then carefully put them back together.… Read the rest

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How Hospitals Should Respond to Ebola on Social Media

By | October 22, 2014

With the current news and hype over reported cases of ebola in the U.S., healthcare providers have a great opportunity to serve their communities. By dispelling myths and instilling confidence that they are taking the appropriate measures to ensure their community will be safe, health systems can help calm a panicked public. A good communication tool to use for this purpose is social media.

Don’t ignore the situation like an ostrich. Post a statement. Communicating with your community and patients is critical at a time when they are looking to their healthcare provider for information on a crisis (or perceived crisis) that is relevant to them.… Read the rest

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Thought Leadership, Why’s That Important?

By | October 22, 2014

Thought leadership is a term that is becoming more and more common in the manufacturing industry. When I think of “thought leadership” many concepts come in mind that create this visual representation of someone who is an expert in their industry, but there is so much more to it than that. So I plugged the term “what is thought leadership” into a little known search engine called Google, this was its response:

Sounds pretty awesome if you ask me. … Read the rest

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Delivering Buyers a World-Class Education

By | October 20, 2014

I need to proclaim my love for Eric Wittlake’s recent post in Business 2 Community, where he talks about the underlying message behind a LinkedIn event he attended (Tech Connect 14). In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” Wittlake takes this message and runs with it, challenging marketers to rethink their approach to content quality.

Essentially, Wittlake says that B2B buyers aren’t only raising their expectations—they’re restructuring them at an elemental level.… Read the rest

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