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A Sales Acceleration & Digital Marketing Blog


Laws of Marketing Power: Work on the Hearts and Minds of Others

By | September 29, 2014

“You must seduce others into wanting to move in your direction.”

–Robert Greene, The 48 Laws of Power

The best marketing illustration of Law 43 might be in the classic concept of the “hard sell” vs. the “soft sell.” A hard sell alienates buyers by coercion, where the soft one (as the name suggests) gently lures them in by playing to their previous inclinations. The soft sell—and content marketing—builds trust on an existing foundation, where the hard one works against the grain.… Read the rest


Introducing the Second Edition of Fathom’s Edu Standard

By | September 24, 2014

Get first-hand marketing insight from schools just like yours.

The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard.

In this newest edition, Jon Pogact, Director of Enterprise Solutions, and the rest of the education team provide insights into higher-ed marketing data for the first half of 2014. This includes SEO, SEM, CRM, social media and mobile trends amongst your prospective students and competing universities, with traffic and conversion data directly from Fathom education clients.… Read the rest


Content Marketing World 2014: What We Learned

By | September 23, 2014

Image Credit: Content Marketing World

Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. It was wonderful catching up with friends, clients, colleagues and meeting a countless number of passionate like-minded digital marketers. More importantly, the 2500+ attendees walked away with some serious content marketing knowledge – if not a little headache and hangover.

Who knew, Cleveland definitely rocks!

We learned from esteemed industry experts like Joe Pulizzi, Ardath Albee, Ann Handley and of course – Mr.… Read the rest


Laws of Marketing Power: Despise the Free Lunch

By | September 22, 2014

“There is no cutting corners with excellence.”

–Robert Greene, The 48 Laws of Power

Greene’s Law 40 is fun to consider because it seems to run counter to marketing wisdom of the ages: Everybody loves ‘free.’ Why should we marketers “despise the free lunch”—how does this law apply to us? As hard as it may be to believe, the concept of AWESOME FREE STUFF starts to break down in light of what is truly valuable to your customers (think long-term, sustainable value).… Read the rest


3 Takeaways for B2B Marketers from Content Marketing World

By | September 18, 2014

Last week I had the pleasure of attending a portion of Content Marketing World, held right here in Cleveland. I went with the intention to soak up as much knowledge as I could about B2B content marketing, and I definitely accomplished that mission. After pouring through the notes I took during the B2B track sessions I attended, I noticed some common themes.

1. Be an expert

One of the sessions I attended, “Implementing a B2B Content Marketing Strategy from Scratch,” talked about Symrise’s content marketing quest to be seen as a thought leader in their industry.… Read the rest

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