“Perfection resides in quality, not quantity.”
–Robert Greene, The 48 Laws of Power
Law 23—”Concentrate your forces”—says so much. Following this law empowers marketers to capture the spirit of the manufacturing industry’s lean approach to eliminating waste and maximizing resources. It is the ultimate representation of efficiency and cross-departmental alignment. It speaks of selective dedication rather than superficially trying to do a little bit of everything or be all things to all people. By keeping consistency in messaging and hitting the right channels, marketers get more bang for their buck.… Read the rest
We are sponsoring Content Marketing World’s Financial Services lab on September 11th and will be attending the main Content Marketing World event (September 8-11th) in our very own hometown of Cleveland. Come see us if you’re there! We will be excited to talk about content and how it fuels nurturing through marketing automation.
During the Financial Services lab, learn how Fifth Third Bank used content marketing and digital media to great success, and also examine some of the unique regulatory obstacles the industry faces and the innovative tactics some FS brands are using to overcome those obstacles.… Read the rest
Businesses launch exciting new products and services every day, but not all of them succeed. One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in.
Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself. Just like great marketing will sell products faster than a company can stock the shelves, poor marketing will result in negligible sales and a whole lot of frustration.… Read the rest
Infographics provide a visual way to represent information and a great opportunity to create highly share-able content. They are more eye-catching than a simple block of text, but can also contain key pieces of information about a anything important to your customers, including facts related to your company, product or service. They help to simplify more complex information and present it in a clear format.
When creating an infographic, it is important to consider the the kind of audience you are hoping to reach.… Read the rest
A/B testing is a great way to identify how design changes affect the success of your school’s web pages. By conducting randomized experiments between two design variations of a university’s site, we can slowly optimize pages to dramatically improve success over time. To start A/B testing as part of your education marketing plan, follow these steps:
1. Form a hypothesis.
Begin by forming a hypothesis. Examine each element and how it might affect your users’ actions.… Read the rest