News & analysis on digital marketing & analytics
After seeing all the talk at last week’s HIMSS (Healthcare Information and Management Systems Society) conference about data, I paid particular attention to a study my colleague found last month from the American Journal of Medical Quality (via iHealthBeat).
The study shows a correlation between Facebook ‘likes’ and patient recommendations as well as declines in 30-day mortality rates.
Granted, the ‘hospital quality via Facebook’ study only looked at 40 hospitals, all in New York City, so it might be hard to generalize much from the correlations, but the more important point is (as the authors said) that “free, widely accessible data made available via social media will continue to find a place in academic assessment of hospital quality.”
Not only will social media data be important in academic assessments: To quote National Coordinator for Health IT Farzad Mostashari from the HIMSS conference, “Your ability to manage information is going to be part of doing business.” [Emphasis added.]
As the AJMQ study suggests, some useful healthcare business information might come from a social networking medium like Facebook. … Read the rest
Fathom’s Amy Marshall (pictured left) will tell you. View the archive of her presentation slides. The webinar originally took place on March 14th.
With proper social media analysis, you can better understand your customers, brand and industry.… Read the rest
OK, so you’re great at creating email newsletters. You always offer interesting information, and the templates are pretty. Enough people like them that you have a significant subscriber base (let’s say 50,000 for example).
But here’s the big question: How much are you converting?
If your conversion rate is on par with the industry average, you could actually be earning up to 9X below what you’d earn with superior conversion. “How do you attain superior conversion,” you ask?… Read the rest
Over the years I have attended numerous digital marketing conferences and have seen varying degrees of participation of live tweets from Twitter. Some conferences do a phenomenal job of encouraging Twitter participation and others have really missed the mark. Some live tweeters are so good they can finish tweeting a thought before the speaker can even finish it, and there are those like me that choose to focus on the choice nuggets of information to share with my followers. … Read the rest
No, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?
If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read Fathom’s newest white paper:
Authored by Fathom’s Joe Castro, Director of Online Advertising, and Brad Miller, Director of Business Development, the 9-pg. guide shows you how to overcome common challenges big companies face in PPC advertising.… Read the rest