Think of your marketing methods as one big team. This team has one goal: to generate more enrollments. But to reach your goal, you need to understand how all of the pieces work together. Attribution modeling can give you that big picture.
It starts with giving credit to all touch points in the enrollment process, but figuring out how much credit is the hard part.
Attribution Modeling allows marketers to look at the “team of ads” that work together through the conversion process.… Read the rest
According to an early 2013 article posted on the Reuters website regarding the growing use of Internet video – largely due to mobile access these days via smartphones and notebooks – it is the “fastest-growing form of online advertising.” This really isn’t surprising, since one of the easist and most popular features of mobile devices is watching videos of news clips and music performances, just as the advent of transistor radio made music and news accessible to its mobile users.… Read the rest
“You never really know a man until you understand things from his point of view, until you climb into his skin and walk around in it.” - Harper Lee, To Kill a Mockingbird.
Empathy is the ability to understand and share the feelings of another. It’s the emotion that allows us to appreciate another person’s perspective. It brings people closer together by building connections.
In healthcare content marketing, empathy is crucial. I noticed this theme when I attended the Content Marketing World Health Summit in September.… Read the rest
Marketing automation—what I like to call “Email 2.0″—has been used for many years now in the for-profit world to qualify sales leads, increase the efficiency of salespeople, and streamline email communications for companies of all sizes. After spending three days at Cleveland Clinic’s Medical Innovations Summit 2013, I’m convinced that we can bring this technology to healthcare and make a huge impact. In the United States, 75 percent of our healthcare expenses go to chronic care: long-term management of conditions like diabetes, arthritis, and heart disease.… Read the rest
We all know that obesity has reached crisis proportions in America today. One in three American adults is overweight, as well as one in six children. Recently, the federal government declared that obesity is a disease, and its unfortunate consequences cost Americans $147 billion annually.
Bariatric surgery, also known as weight loss surgery, is a revolutionary—and profitable—surgery that literally fixes obesity. The patient wins (as weight loss is almost assured), and the hospital wins, as it can charge up to $30,000 for the surgery.… Read the rest