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The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard.
In this newest edition, Jon Pogact, Director of Enterprise Solutions, and the rest of the education team provide insights into higher-ed marketing data for the first half of 2014. This includes SEO, SEM, CRM, social media and mobile trends amongst your prospective students and competing universities, with traffic and conversion data directly from Fathom education clients.… Read the rest
Image Credit: Content Marketing World
Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. It was wonderful catching up with friends, clients, colleagues and meeting a countless number of passionate like-minded digital marketers. More importantly, the 2500+ attendees walked away with some serious content marketing knowledge – if not a little headache and hangover.
Who knew, Cleveland definitely rocks!
We learned from esteemed industry experts like Joe Pulizzi, Ardath Albee, Ann Handley and of course – Mr.… Read the rest
“There is no cutting corners with excellence.”
–Robert Greene, The 48 Laws of Power
Greene’s Law 40 is fun to consider because it seems to run counter to marketing wisdom of the ages: Everybody loves ‘free.’ Why should we marketers “despise the free lunch”—how does this law apply to us? As hard as it may be to believe, the concept of AWESOME FREE STUFF starts to break down in light of what is truly valuable to your customers (think long-term, sustainable value).… Read the rest
Last week I had the pleasure of attending a portion of Content Marketing World, held right here in Cleveland. I went with the intention to soak up as much knowledge as I could about B2B content marketing, and I definitely accomplished that mission. After pouring through the notes I took during the B2B track sessions I attended, I noticed some common themes.
1. Be an expert
One of the sessions I attended, “Implementing a B2B Content Marketing Strategy from Scratch,” talked about Symrise’s content marketing quest to be seen as a thought leader in their industry.… Read the rest
Fathom Education is proud to announce that the first annual Giving on the Green charity golf outing raised nearly $3,000! Fifty-five people participated in the event, which was held at Mallard Creek Golf Club in Columbia Station, Ohio on Saturday, August 22nd. All of the proceeds from the outing will go to two non-profit organizations, Mary’s Meals and Open Doors Academy.
Brittany Amato hands baskets to the winners.
Giving on the Green was the first public event reflecting Fathom Education’s recent efforts to nurture a culture of giving.… Read the rest