So, you’ve finally had the time to create a white paper about what differentiates your services from your competition. You may find yourself wondering how to get it in the hands of the proper audience. Assuming your brother-in-law isn’t the editor at the leading publication in your industry, you’re going to need a good plan to get the word out!
Step 1: Post the Content
First and foremost, it’s important to get the piece added to your website.… Read the rest
[Ed. note: This post is the last in a series of guest-post exchanges between Fathom and Custom Content Council reports 61% of consumers say they feel better about, and are more likely to buy from a company that delivers custom content.… Read the rest
Alright, so it’s 2013, and your manufacturing company has an attractive website to promote your products and/or services across the Web to potential customers. Good for you! Your competitors have websites, too. What’s going to set you apart from them online?
Sure, there’s PPC ads. And online videos. And email newsletters. There are white papers and case studies, even infographics and webinars. These are great additional options – the latter 4 falling clearly in the much-hyped camp of content marketing.… Read the rest
B2B Lead-Generation through Social Media
According to Hubspot, as we move into the new year, social media will be more important than ever for B2B lead-generation.
Over the past 6 months, 21% of marketers reported an upswing in leads generated by social media, while traditional marketing routes continued to decrease in effectiveness as spam filters and other tools become better at blocking them. In fact, Hubspot’s research showed that inbound marketing is now the greatest lead source for most B2B companies, with social media and SEO leading the inbound marketing pack, with each driving 14% of all lead-generation.… Read the rest
Think of your marketing methods as one big team. This team has one goal: to generate more enrollments. But to reach your goal, you need to understand how all of the pieces work together. Attribution modeling can give you that big picture.
It starts with giving credit to all touch points in the enrollment process, but figuring out how much credit is the hard part.
Attribution Modeling allows marketers to look at the “team of ads” that work together through the conversion process.… Read the rest