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A Sales Acceleration & Digital Marketing Blog

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Secrets of Agile Content

By | May 12, 2015

First, an admission of guilt: In the business world, few terms are currently more overused than agile. And yes, the word is in my headline. So, why does the world need another tired blog post using this beloved Silicon Valley jargon? Because agile content simply crushes it every day.

In all seriousness, we can learn something from pioneering content methods, as Marcia Riefer Johnston of Content Marketing Institute illustrated in her recent article on agile content development, talking with leaders at companies like Facebook, Google and PayPal.… Read the rest

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8 Tips to Boost Health Insurance Enrollments with Online Advertising

By | May 8, 2015

Health insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. Now with open enrollment only two to three months out of the year, health insurance competition is even more severe.

Adgooroo, a PPC competitive spy company, performed a study on the health insurance industry between January through June 2014. They found over 28,000 advertisers spending $103 million on just desktop and tablet devices. Keep in mind that this study did not provide information as it relates to mobile investment.… Read the rest

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Consumer Brand SEO Pulse: 5.7.15

By | May 7, 2015

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. How do people search? How does it differ from mobile to desktop? How can you optimize for it? Keep reading to find out!

“​Local Search Marketers: 83% Of SEOs Believe Focusing On Reviews Delivers Good ROI”

It’s widely believed that having reviews on your site is important.… Read the rest

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3 Ways Your Company Is Screwing Up Its Digital Marketing

By | May 5, 2015

 

Listen: we need to talk. Take a seat, pour yourself a stiff drink, and put on your listening hat. Remember what your parents told you about “tough love?” Well I’m going to be dishing out plenty of it, so settle in for a bit.

Let’s get this out of the way: you have an awesome company. Your products and services are top-notch, your employees are dedicated and knowledgeable, and your leadership team is second-to-none. You’ve built an industry-leading organization that’s known for its innovation and superior customer service.… Read the rest

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Why Everybody Should Master the Art of Selling [BOOK REVIEW]

By | May 4, 2015

Tom Hopkins’ classic How To Master the Art of Selling, widely considered a Bible of sales literature, distills the knowledge and philosophy of champion sellers. I choose the word champion deliberately because he alludes to it frequently (with capitalization). Champions are the exceptional few who by his definition are in the top 5% of salespeople and employ his techniques.

What’s striking about this book is that while the original publication date was 1982 and the most recent update is 2005, its essential principles still apply today.… Read the rest

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