News & analysis on digital marketing & analytics
Okay, I promise this is my LAST blog post discussing Google AdWords Enhanced Campaigns for at least the next month! As I was upgrading a client’s account from ‘Legacy’ to ‘Enhanced,’ I noticed a couple of things that Google SHOULD implement ASAP which would definitely change PPCer’s negative opinions toward Enhanced Campaigns.
1. Bid Adjustments by Search Partners – How fantastic would this be…to be able to bid higher or lower for Google Search Partners, or perhaps exclude them altogether with a -100% bid?… Read the rest
Could it be that simple? Well, not exactly. Employing marketing automation as a tactic is the first step, but it requires an expert focused on developing strategies and content taking your lead nurturing to the next level. Marketing automation can solve the multitude of issues Fortune 500 B2B companies came across in Matthew Sweezey’s “Fortune 500 B2B Marketing Score Card” (pictured right).
While Fortune 500 companies are adopting marketing automation faster than their B2B peers, there still is a unique opportunity to understand marketing automation capabilities and use them to nudge leads through the sales funnel.… Read the rest
Google Enhanced Campaigns appear to be here to stay (even if you signed this petition), which means you better understand what it means for your campaigns, and you better have a sound strategy to minimize impact and hopefully take advantage of the new bid adjustment features!
Enough people have blogged about Google Enhanced Campaigns and the upgrade’s advantages and disadvantages, along with their general opinions. The point of this post is to help you prepare to migrate your campaigns to enhanced campaigns as June 1st is quickly approaching!… Read the rest
Remember when pay per click advertising first started and the more the advertiser was willing to pay, the higher their ads average position? This was great for the big spenders, but it was completely unfair to the advertisers with a small budget. Most importantly, the “highest bidder wins” practice led to two false beliefs of PPC:
- PPC is so easy; anyone can do it!
- I don’t trust “Sponsored Listing” Ads. They are irrelevant and are spammy!
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 16th edition of Core Value Stories:
- Everyone a Leader, Brittany Potter – For going through a significant transition into new accounts and roles while delivering a high level of work that has new tech clients excited to work with her.