As a colleague of mine once told me, “Do what you do best, and outsource the rest to someone who does that best.” It took a while for me to fully understand this concept, but working with a team of specialists made the benefits crystal clear. While having a digital marketing team in-house has its perks, outsourcing provides several benefits that are often overlooked when trying to decide which one makes the most sense for your business.… Read the rest
Whether you’re interested in increasing your firm’s visibility and brand recognition, growing your client base or creating meaningful marketing differentiation, the most important point to consider is spending money on marketing that you can measure.
Many firms frequently use television advertising and press releases. While these might be good marketing tactics, how can you know for sure? After you’ve spent $15,000 on them, can you measure whether these tactics have generated any quality leads or other results?… Read the rest
A month ago, Google announced that health information will now be shown in the Knowledge Graph, as the company says 1 out of 20 (5%) Google searches is health-related.
The goal of this update from Google was to help users find health information quickly and easily. The Knowledge Graph box is typically displayed near the top of the search results. In the case of the new healthcare searches, the information on commonly searched conditions was compiled and reviewed by a team of medical doctors both from Google and the Mayo Clinic for accuracy.… Read the rest
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s making sure your website is mobile friendly or determining if link building is dead, we’ve got you covered. Here are our top picks of what you need to know this week:
Mobile-Friendliness Will Officially Affect Your Site’s Rankings
Last week, Google officially announced an algorithm change that would make mobile-friendliness a ranking factor starting April 21st.… Read the rest
The seminal B2B manufacturing marketing report from Content Marketing Institute is out, and the verdict is in: B2B manufacturers are into content marketing, but could use some help.* Where’s the concern?
- General effectiveness (26% rate it effective).
- Quality vs. quantity: 65% produced more content in 2014 despite low effectiveness ratings. 62% are currently creating more engaging/higher-quality content.
- Documenting a strategy (20% have documentation, a chief indicator of success).
- Tracking ROI (12% are successful).
- Organizing website content and improving conversions (66% currently working on it).
… Read the rest