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News & analysis on digital marketing & analytics

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Confessions of a Sellout Marketer

By | March 11, 2014

I am a sellout.

Let me explain: As Daniel Pink notes in his latest book, To Sell Is Human, selling has become a dirty word. Think used-car salesman. What he argues is that despite the traditional notion of a salesperson, we sell every day in some form or another, even if we’re not given that job title. You negotiate with your boss, you colleagues, your partner, your kids, the customer service rep. In a sense, we’re selling ideas all the time.… Read the rest

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Hosting a Google+ Hangout on Air for Your Healthcare Organization

By | March 10, 2014

More and more health systems, hospitals and physicians are using Google+ Hangouts on Air to replace webinars and news conferences. These public broadcasts are a great way for healthcare organizations to showcase medical research, hold physician roundtable discussions, announce organization news or publicly comment on a timely topic or event. The benefits to Hangouts on Air are they are free, allow you to broadcast to an unlimited audience, and also provide an opportunity for interaction and engagement with viewers.… Read the rest

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5 Ways to Get Student Reviews Seen via Higher-Education Social Media

By | March 6, 2014

Prospective students look at these factors first when determining their college options:

  • The school must have a preferred degree program
  • It must be a good fit financially
  • It sometimes needs to be located within a specific radius

And once the student finds the schools that fit those qualifications, it’s time to narrow down the choices. Other factors such as learning environment and campus life are examined. Because these factors are more opinion-based, they’re ideal for reviews written by undergraduates and alumni.… Read the rest

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Why Your Marketing Needs To Be Cool

By | March 5, 2014

“60% of customers have a negative opinion of marketing.”

–Yankelovich Partners

There’s a classic scene in Pulp Fiction where Samuel L. Jackson’s character yells to the woman holding up the diner, “[Yolanda], be cool!” (Only he substitutes a disparaging word for females in place of ’Yolanda,’ but we can sacrifice accuracy in the name of keeping it clean.)

How does Jules Winnifeld’s angry exclamation relate to marketing? You think that your marketing is doing just fine.Read the rest

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3 Ways Your Manufacturing Company Should Use PPC

By | March 5, 2014

Paying for space on search engines goes by many different names: pay-per-click (PPC), paid search, search engine marketing. No matter what you call it, there are several ways you should be using it to market your manufacturing company.

1.       Get New Products Seen Quick!

Are you launching a new product? Do you want to get traffic to your site and can’t wait for it to rank organically? You can create a campaign in Google AdWords and start sending traffic to your site within a few hours.… Read the rest

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