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A Sales Acceleration & Digital Marketing Blog

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Laws of Marketing Power: Play to People’s Fantasies

By | August 18, 2014

“There is great power in tapping into the fantasies of the masses.”

–Robert Greene, The 48 Laws of Power

Fantasies grip us. They transport us from the harsh realities of day-to-day life, and marketers know how products and services with compelling stories can fuel demand. Buyers can imagine and feel the same results. Satisfy people’s need to be transported from the mundane, and you are well on your way to creating brand affinity. Unlocking the imagination and striking deep chords not only captures attention (Law 6), but also creates sympathy—people will want to be associated with the the elemental pull of the ideal.… Read the rest

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5 Steps to Launching Your First Product on Amazon

By | August 12, 2014

About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. In this post I will walk you through creating an Amazon Seller Account as well as launching your first product.

1. Create your Amazon Seller Account

Go to https://sellercentral.amazon.com/ and click “Register Now” to start your new account.

You have two options and the only difference is the pricing structure.… Read the rest

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Higher-Education Marketing Strategies: Stop Thinking about Leads and Start Thinking about Students

By | August 12, 2014

Higher-education marketers, I have some tough love for you. Stop thinking about Google’s algorithm. Stop thinking about lead aggregators. Stop thinking about Facebook’s Edge Rank.

Start thinking about your students first.

As more and more prospective students turn to non-branded search to answer the questions they have in their journey to enrollment, the colleges that win big at the end of the day are the ones who meet the needs of the prospective students searching for information and help them through to enrollment.… Read the rest

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Laws of Marketing Power: Court Attention at All Costs

By | August 11, 2014

“Do anything to make yourself seem larger than life and shine more brightly than those around you.”

–Robert Greene, The 48 Laws of Power

Attention is a scarce resource. In fact, psychology writer Maria Konnikova argues in her book—Mastermind: How to Think Like Sherlock Holmes—that attention and awareness are vital to cultivating powerful mental habits. Paying careful attention is the key to perceiving and understanding, with focus and mindfulness as its most important elements.… Read the rest

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