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A Sales Acceleration & Digital Marketing Blog


Healthcare Marketing Automation Can Lower Readmission Rates, Increase Adherence

By | October 16, 2013

Marketing automation—what I like to call “Email 2.0″—has been used for many years now in the for-profit world to qualify sales leads, increase the efficiency of salespeople, and streamline email communications for companies of all sizes. After spending three days at Cleveland Clinic’s Medical Innovations Summit 2013, I’m convinced that we can bring this technology to healthcare and make a huge impact. In the United States, 75 percent of our healthcare expenses go to chronic care: long-term management of conditions like diabetes, arthritis, and heart disease.… Read the rest


Marketing Bariatric/Weight-Loss Surgery Online

By | October 16, 2013

We all know that obesity has reached crisis proportions in America today. One in three American adults is overweight, as well as one in six children. Recently, the federal government declared that obesity is a disease, and its unfortunate consequences cost Americans $147 billion annually.

Bariatric surgery, also known as weight loss surgery, is a revolutionary—and profitable—surgery that literally fixes obesity. The patient wins (as weight loss is almost assured), and the hospital wins, as it can charge up to $30,000 for the surgery.… Read the rest


Fighting Obesity Is Good for Business

By | October 16, 2013

At a cost of $147 billion annually, fighting obesity is important to our society – but can it also be good for your business? According to wellness guru Dr. Michael Roizen, “Losing waist is the best deficit reduction and job creation program.” There are tremendous success stories out there: Rick Warren’s Saddleback Church in California lost 250,000 pounds, while Cleveland Clinic employees have lost over 400,000 pounds!

So what makes for a successful corporate wellness campaign?… Read the rest


The Perfect Storm: Watson, Artificial Intelligence, Big Data, and Healthcare

By | October 16, 2013

There’s a saying that goes, “Everyone who thinks they’re saying something important has the same chart. It looks like a hockey stick, and the lines are shooting up right about now.” This is exactly what is happening right now in healthcare Big Data. At the Medical Innovation Summit yesterday, I was able to listen to Dr. Eric Brown, the Director of Watson Technologies at IBM, who he gave a fascinating talk on the future of artificial intelligence, Big Data and healthcare.… Read the rest


New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers

By | October 16, 2013

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). Under the Affordable Care Act, Americans can now purchase health insurance for the price of a cellphone plan, meaning millions of consumers are entering the market for the first time. Starting October 1st, government sites have been inundated with interested visitors; for example, on the first day the New York State HIE site received 2.5 million hits!

At Cleveland Clinic’s Medical Innovations Summit, I was able to watch as 3 CEOs of major national health insurance companies discussed the opportunities and challenges in the new HIE environment.… Read the rest

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