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A Sales Acceleration & Digital Marketing Blog

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Healthcare Blog Dilemma Part 2: Being Boring

By | July 1, 2013

Recently, I blogged about ways to come up with creative healthcare blog topics to help conquer blogger’s block. While being able to come up with original blog topics is important, it’s not the only factor healthcare writers need to consider when developing blog posts. You can have a great topic, but if you don’t know how to use it in a captivating way, it’s safe to say your audience isn’t going to read more than a few sentences, follow through with your CTA, subscribe to your blog, sign up for your email newsletter, or share the post on social websites.… Read the rest

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Fathom is Home to 6 of the Top 25 ‘AdGeniuses’

By | June 25, 2013

On Tuesday June 11, DataPop started its week long ad-writing competition. Last Wednesday, the winners were announced! Among 112 fierce competitors and 690 of the best written ads, Fathom took home 6 of the top 25 spots on the leader board (more than any other company). The ranking Fathom employees include Kelly Krasuna, Courtney Demko, Cody Blair, Noah Brooks, Joe Castro and the winner of the number one spot went to Fathom’s own Amanda Jerele.

In order to write the ads for the competition, each contestant was given a product and basic information about a consumer.… Read the rest

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Fathom Associate Development Program Journal, 1st Edition

By | June 21, 2013

In June, Fathom started an Associate Development Program, or “ADP” for short. The ADP is designed to train interns for 6 months on a track that ultimately leads to full-time employment. Their experiences will be chronicled on the blog as they learn about the ins and outs of marketing and analytics.

In this first edition, we’ll simply introduce the new “associates” and get their initial thoughts on the program.

Victoria Wilhelm

Victoria Wilhelm

  • College: Virginia Marti College of Art and Design
  • Major: Digital Media
  • Hometown: Lakewood
  • Team: The Untouchables
  • Prior Experience: Video Production Associate at Fathom

“I’m a bit of an unusual ADP case in the sense that I have been with Fathom for 1.5 years. … Read the rest

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Doctors Emailing, Texting Patients: More Popular Than You Think?

By | June 20, 2013

New research from the Deloitte Center for Health Solutions shows healthcare providers offer numerous online services to their patients, with emailing/texting being the most prominent, followed by visit scheduling and test result access (via iHealthBeat).

The 2012 online survey of 613 U.S. primary care and specialist physicians (PDF) yielded:

  • 33%: Email/text with patients
  • 24%: Visit scheduling, test result access
  • 19%: Prescription refill tools
  • 15%: Telehealth consultations
  • 4%: Price data for routine services

These responses were answers to the question: What types of online tools and services do healthcare providers offer to their patients?… Read the rest

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