News & analysis on digital marketing & analytics
Google finally released to the public today its next generation of display network tactics. Soon to be available in all Google Adwords accounts is the Display Network Tab, which will now house your networks, audiences, topics, interests & remarketing information. Most of these changes aren’t revolutionary; it’s basically a new, easier way to keep track of all your display efforts. Here is a screenshot from the Google Adwords blog highlighting the new set-up:
There is, however, one HUGE change that I am extremely excited about.… Read the rest
I have seen many stories about and reasons why people become interested in affiliate marketing. Some of the more popular ones include: needing extra money, working for one’s self, working out of the house, having previous knowledge in marketing and/or Web design/development, or wanting a low- work/high-income job (not a good reason, by the way).
The reason you have become interested in Internet and affiliate marketing is fairly irrelevant. What you do after you have decided to give it a try is what really matters.… Read the rest
After the last four days of pure basketball paradise, March Madness is in full effect throughout the country and beyond. Being the analytics guy that I am, I find my interest in my favorite sporting event of the year going beyond the hardwood. All of the buzz generated during these few weeks in March provides an unbeatable opportunity for marketers to capitalize!
Universities, players, sponsors, host cities, bars and countless others have capitalized on the NCAA basketball tournament for years.… Read the rest
To follow up on Amanda Jerele’s recent post on enhanced sitelinks in paid search, Google is now offering another feature of AdWords sitelinks.
Have you wanted to know how the performance of your campaigns could improve by adding sitelinks? Now you can! Google has released a new feature on the “Opportunities” tab which can show an advertiser the impact of adding Google sitelinks to his/her campaign.
Here is how it works, thanks to the Google AdWords blog:
In the AdWords interface, once on the “Opportunities” tab, click the “Sitelinks” tab as circled below.… Read the rest
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space will immortalize their accomplishments for the world to see. I hereby present the 5th edition of Core Value Stories:
- Everyone a Leader, Kal Fattah – For teaching yourself how to use a client’s CMS rather than lose valuable time waiting for technical specialist support.