When you were a student did you ever wish your teacher had a pause and rewind button? They went through the material so quickly and you didn’t quite catch what they were saying and, to top it all off, you have a test the next time the class meets. What do you do…ask a friend? Ask the professor? Just hope that the material you missed won’t be on the test?
Most students are afraid to speak up when they don’t quite understand something.… Read the rest
Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “reward sustainable results”). This space immortalizes their accomplishments for the world to see. I hereby present the 10th edition of Core Value Stories:
- Everyone a Leader, Abby Carter – For working extra-long days and sacrificing weekend hours to produce a fast-tracked INGAGE interactive video for a client’s newly designed website.
… Read the rest
College marketing directors, do you separate your school’s social networks? Consider that among your audiences you probably count:
• Prospective applicants
• Committed applicants
• Enrolled students
By using separate networks to connect with these different audiences, you’ll avoid the danger of losing your following by bombarding a majority of them with information they don’t care about.
This is just one of the many lessons education marketers can learn in Fathom’s newest white paper.… Read the rest
Google AdWords is far and away the best search platform to manage for a PPC’er. However, certain elements—such as transparency, flexibility, and reporting—could be improved to allow advertisers to significantly boost results.
That being said, here’s my wish list of Top 5 Ways To Improve Google AdWords:
1. Ad Group-Level Sitelinks
- Sitelinks are great, right? Generally they will increase the click-thru rate of your campaigns and help get users deeper in the conversion funnel … but sitelinks are currently only available at the campaign level.
… Read the rest
A common phrase found in today’s IT/business world is Big Data. But what does that really mean?
Well today, Fathom’s Marketing Mad Man, Paul Richlovsky, is going to answer that question and more. In this week’s Fathom That episode, Paul defines Big Data for us, how it differs from regular data, and what you should be doing with your Big Data. He talks about the importance of having someone trained to handle your Big Data who has the expertise to collect, organize and take action with it.… Read the rest