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A Sales Acceleration & Digital Marketing Blog


Fathom Core Value Stories: October 2013 Edition

By | October 11, 2013

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 20th edition of Core Value Stories:

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Top Takeaways from HighEdWeb 2013

By | October 10, 2013

When developing content for colleges and universities, it all comes down to communication. Duh, right? Content is communication. But in higher education, the communication issues get more complicated:

  • If your school’s leadership doesn’t understand your content strategy, they don’t let you implement it.
  • If your students don’t connect with your content, they don’t engage.
  • And if potential students can’t find your content, they don’t apply.

If you’re in the higher education marketing business, you know what I’m talking about.… Read the rest


Making Manufacturing “Cool” for Recruiting Young Talent

By | October 10, 2013

According to ThomasNet’s most recent Industry Market Barometer report, the manufacturing industry is heavily populated by baby boomers who are at or nearing retirement age. Of its survey respondents, 78% described themselves as 45-65 years old or older. If you’re a manufacturer, you already know this and you know what a problem this can be for your company in the coming years.

Part of the problem is that millenials don’t see manufacturing as “cool.” Manufacturing companies still fight the public’s perception that manufacturing is old and stodgy.… Read the rest


Fathom’s Brad Miller Presenting At Lifecycle Messaging Conference

By | October 9, 2013

A lot is said these days about appealing to the entire customer purchase process or life cycle. At Fathom, we promise to acquire, convert and nurture customers for our clients.  No matter where you look, the smart money says it’s a buyer’s world, and in a buyer’s world, you can’t force anybody to buy anything. Rather, you can only hope that you present yourself as the most appealing option so that when the customer is ready to buy, you’ve already established your credibility.… Read the rest


Healthcare Blog Dilemma Part 3: Poor Results

By | October 9, 2013

So, your blog is now filled with posts that have creative topics and engaging formats. But what if it’s still not working?

Results matter. Marketing serves no purpose if you don’t care about its results, but you don’t have to settle for high bounce rates or low engagement. Keep striving to improve your healthcare blog by figuring out what needs fixed. It’s great to have a blog stocked with high-quality content, but it also needs to produce the results you want.… Read the rest

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