Ready to talk? Chat with Us, Submit an RFP, or Call 866-726-5968

Main Menu

Fathom's Blog

A Sales Acceleration & Digital Marketing Blog

avatar

Putting Google’s ‘not provided’ Keyword Update in Context

By | September 30, 2013

We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’

As we compared organic search traffic year over year by non-branded and branded keyword segmentation, it was becoming increasingly challenging to measure SEO against traffic and behavior metrics. While not having any keyword referral data is difficult, it isn’t much worse (in terms of measurement and analysis) than comparing incomplete keyword data.… Read the rest

avatar

Why Mobile and Search in Higher Education are Critical

By | September 27, 2013

During the summer, I attended a handful of conferences focused on higher education and digital marketing. I’ve made a few friends along the way, and I learned that universities of all sizes face common issues:

  • Student acquisition and retention
  • Measuring offline advertising ROI
  • Developing a holistic strategy

Google recently released some staggering numbers showing that potential students are using search to decide which colleges and universities fit their needs. We’re all living in the age of digital consumption, so how can we address the above challenges accordingly?… Read the rest

avatar

Why Not To Care About Google (Not Provided) Keywords

By | September 27, 2013

“Not provided” getting bigger? No worries! It’s time to celebrate!

The share of infamous “not provided” organic keyword traffic in Google Analytics is increasing, to the tune of nearly 75% as of mid-September, as noted by the website Not Provided Count, which tracks the average percentage of withheld keyword data across 60 websites. You may have heard this week that Google is making more searches secure, which is increasing the percentage of keyword data in Google Analytics displaying as “(not provided).”

So, why are we at Fathom celebrating?… Read the rest

avatar

Is There a Best Time To Recycle Your Leads?

By | September 24, 2013

[Ed. note: This post is the 3rd in a series of guest-post exchanges between Fathom and Right On Interactive, a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." Lauren Littlefield is Right On Interactive's director of marketing.]

Leads come in, we nurture them, sales reaches out to them; and so begins the process of advancing and converting the prospect into a customer. By scoring leads, marketers and salespeople alike, you can determine who the “best-fit” prospects are and begin to communicate with them in a manner that encourages engagement and results in revenue.… Read the rest

avatar

Overhauled Fathom Website Brings Responsive Design, Human Touch

By | September 23, 2013

Last Thursday, we officially unveiled our redesigned updated website. With all due respect to the talented Fathom developers and designers who had a hand in the project, the reason I’m avoiding redesign is because we launched not so much a full-scale redesign, but primarily a visual overhaul. OK, let’s call it a mini-redesign. Basically, the fundamental structure remains as it was, but things should be a little easier to explore and a lot easier on the eye.… Read the rest

Page 60 of 285« First...102030...5859606162...708090...Last »

Request an Assessment

Let us take a look at your current online presence.

Free
Assessment

Get Blog Updates

Archives

Interested in Writing for Our Blog?

Tell us your idea.

Write
For Us

Like Us On Facebook