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A Sales Acceleration & Digital Marketing Blog


Key Content Marketing World Insights from Fathom Writers

By | October 4, 2013

Fathom content writers attended Content Marketing World 2013 here in Cleveland, the city we call home. The event, founded and hosted by Content Marketing Institute and Joe Pulizzi, revealed great insights for content marketers. From William Shatner’s appearance to tips from Don Schultz (“the father of integrated marketing”), our writers’ key takeaways, including mine, are below:

Haley Hite, Copywriter / Online PR Specialist

When it comes to content marketing, which is more influential in the long-run – content that sells, or content that helps?… Read the rest


For Manufacturers Today, Content Is A Key Tool In The Buying Cycle

By | October 3, 2013

Hello, manufacturers out there in Internet Land, and happy Manufacturing Month! As one of our key industries of focus here at Fathom, we love to help small and large companies in the manufacturing sector to get more leads and thus, more business, keeping the gears turning that have fueled America’s growth for decades.

It’s an exciting time to be a manufacturer today. Thanks to the World Wide Web, more potential buyers and customers can know you exist and see your work than ever before.… Read the rest


7 Great Pinboards from Universities on Pinterest

By | October 2, 2013

Academics are a top deciding factor as students choose a college or university.  Beyond academics however, it’s important for universities to introduce their unique traditions, activities, and overall personalities to students seeking a traditional college experience.  Pinterest is a great platform for making that introduction.

Schools across the nation use Pinterest to feature unique, exciting and nostalgic aspects of their campuses via pinboards. Follow these tips from seven major universities to visually share your campus community and school spirit through Pinterest:

Give Students a Digital Tour Around Campus

According to the National Center for Education Statistics, around 13.8 million students will attend a 4-year public or private institution in 2013, and many of them will ask themselves “Where do I see myself living for the next four years?”  Seeing a physical campus helps them answer this question. … Read the rest


Happy Manufacturing Month from Fathom!

By | October 1, 2013

Did you know that October is Manufacturing Month? Throughout the month of October, manufacturers will be opening their doors to show what manufacturing is and isn’t. The goal of this month is to correct the public perception that manufacturing environments are antiquated factories designed for low-skilled workers. This month, manufacturing companies all over the country will connect with the public to address challenges the industry faces.

Here at Fathom, our manufacturing team, the “Lead Manufacturers,” will be celebrating the month with a series of blog posts of all things digital marketing in the manufacturing industry.… Read the rest


Putting Google’s ‘not provided’ Keyword Update in Context

By | September 30, 2013

We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’

As we compared organic search traffic year over year by non-branded and branded keyword segmentation, it was becoming increasingly challenging to measure SEO against traffic and behavior metrics. While not having any keyword referral data is difficult, it isn’t much worse (in terms of measurement and analysis) than comparing incomplete keyword data.… Read the rest

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