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A Sales Acceleration & Digital Marketing Blog

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Delivering the ‘Marketing’ in Marketing Automation

By | June 6, 2013

Creating a marketing automation strategy can get complicated. There are a variety of tools and features available that you can utilize within each platform. But before you rush full speed ahead, make sure you look back at your notes from ‘Marketing 101’ and lay down the groundwork.

Starting with a SWOT Analysis

An overall understanding of your marketplace and where you fit into it is the first step in any marketing strategy, and it’s not much different when starting to create a marketing automation strategy.… Read the rest

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Healthcare Services Patients Value on the Internet

By | June 6, 2013

A recent Cisco survey found patients deeming the following things “valuable” online:

  • Appointment reminders (40%)
  • Treatment reminders (29%)
  • Discounts or coupons for health-related products (28%)
  • Info about clinical trials (22%)
  • Ways to review a healthcare experience (22%)
  • Online support groups for customers with similar health issues (19%)

Let’s start with the 40% who indicated they valued getting appointment reminders via the Internet. Email is a perfect medium to reach this group for reminders, whether for appointments, treatments or even invitations to physical events or virtual webinars.… Read the rest

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Quality Content Marketing Means Making it Personal

By | June 5, 2013

Developing quality content can be struggle for a lot of marketers, who often have many other things on their plates. They can’t argue with the value in producing quality content, especially with Penguin 2.0. If you want quality link building, it boils down to creating quality content. So what does this mean? What are the standards when producing quality content?

The Content Marketing Institute (CMI) defines quality content as user-oriented and engaging. It also has a business purpose and is easy to find and share.… Read the rest

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Doctors, Hospitals Lead Online Reviews of Healthcare Services

By | May 30, 2013

When consumers want to know more about healthcare services through online reviews, doctors and hospitals are the most popular by a wide margin, according to new data from PricewaterhouseCoopers’ Health Research Institute (via iHealthBeat). 31% and 28% of U.S. consumers have read online reviews of doctors and hospitals, respectively. Additionally, 13% have written a doctor review while 14% have written a hospital review. This November study should serve as a reminder that healthcare consumers not only follow hospitals on social media, but also review both hospitals and doctors online.… Read the rest

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Social Media in Healthcare: 5 Great Tools to Get Started

By | May 29, 2013

Social media is changing the healthcare industry quickly, and with the surplus of channels, tools and content, it can be difficult to manage. Social media management can be especially difficult for health systems because their reputation is everything. According to DC Interactive Group, 41% of people said social media would affect their choice of a healthcare provider.

We also found in our healthcare social media research that some health systems have social networks dedicated to individual hospitals, which means an even more time consuming and detailed management process.… Read the rest

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