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News & analysis on digital marketing & analytics


Are You Ready to Swing from Twitter's Vine?

By | February 2, 2013

One of Fathom’s Business Development Managers, Brad Miller, likes to express the power of video using this phrase: If a picture is worth a thousand words, think about how many words a 60-second video can produce!

Well, if you do the math, there are 30 frames (or pictures) in a second [unless we’re shooting at 60fps, but that’s a whole different conversation]. 30 frames multiplied by 60 seconds is equivalent to 1,800 frames, or “pictures.” That means a one-minute video should result in 1,800,000 words from its audience.… Read the rest


Stop Solving the Wrong Problems with Content Marketing

By | February 1, 2013

If there is one thing most companies understand, it’s that content is king. But, what most marketers struggle with is how to create content worthy of the royal treatment.

By trying to pump out content to one-up the competition, many marketers lose sight of what’s most important. They’re trying to solve the wrong problem. The problem isn’t that companies aren’t posting enough content; it’s that they aren’t focusing on their goals and priorities.

Give Your Content Marketing the Royal Treatment

Content marketing is growing in popularity, but many online marketers are too focused on speed over quality.… Read the rest


Tweeting to Lose Weight: What Healthcare Marketers Can Learn

By | January 31, 2013

Most people will agree that when it comes to losing weight, it’s always easier to have support from people going through similar weight loss struggles. Many may not have considered the effectiveness of seeking that support through social media. University of South Carolina’s Arnold School of Public Health found that using Twitter helped people lose a substantial amount of weight. For every 10 posts sent to Twitter of the total 2,630 tweets, the group lost about 0.5%.… Read the rest


Your Three Brains and Conversion Optimization

By | January 29, 2013

Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for.  The first step is getting the best traffic to the site or page: The people most likely to get what they want from it.  Even before you do that, it’s important to carefully consider the experience you are providing your lucky visitors.  How will you show them you have what they want?… Read the rest


13 Stats Every Healthcare Marketer Should Know in 2013 (and Why)

By | January 25, 2013

As your healthcare organization determines the best online marketing strategy for 2013, it’s important to consider certain statistics that have emerged in the past year. Similar to this list for B2B tech marketers last month, we are continuing the trend and listing the most important healthcare marketing stats and how they can be applied to your own organization:

1. 94% of prospective patients said reputation of facility is important in hospital selection (Source: Google)

  • What This Means: Simply put, pay attention to what people are saying about your healthcare organization online.
  • Read the rest

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