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A Sales Acceleration & Digital Marketing Blog


A Great Cleveland Partnership: Fathom & GCP Join Forces

By | August 17, 2013

As one of the largest marketing agencies in Cleveland, Ohio, Fathom is proud to take on certain responsibilities as they pertain to the city—hiring & attracting new talent, growing new business leaders, fostering an environment of innovation, and most importantly, giving back to the community we’re so proud to be a part of.

In the spirit of continuing our involvement in Cleveland’s growth, Fathom is proud to announce its new partnership with the Greater Cleveland Partnership (GCP).… Read the rest


Health IT Tools Improving Health Outcomes

By | August 16, 2013

Good news for patients and healthcare IT companies alike: A report released yesterday from the Agency for Healthcare Research and Quality (AHRQ) ties specific health IT tools to improved health outcomes (via iHealthBeat).

The report gets into the details of 24 of AHRQ’s funded projects’ shared goals of:

  • Improving care quality through clinician use of health IT
  • Using health IT to create patient-centered care
  • Measuring quality with health IT
  • Enabling “ambulatory care patient safety proactive risk assessments”

The Ambulatory Safety and Quality Grant program has since 2006 put $25.8 million towards innovative programs that will link physicians’ electronic health record systems with community data exchanges.… Read the rest


Fathom Core Value Stories: August 2013 Edition

By | August 14, 2013

Every month at company meetings, a handful of Fathomers are recognized in front of the group for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 19th edition of Core Value Stories:

  • Everyone a Leader, Kelly Krasuna (pictured, right) — For recently doing a wonderful job identifying new strategies for clients and finding answers to complex questions.
Read the rest

How to Disavow Links (And Tools to Get Started)

By | August 12, 2013

The question: “Should I be worried if a couple of sites that I don’t want to be associated with are linking to me?”

Matt Cutts, the head of Google’s Webspam team, addressed this common question last week with the short video below.

Like Cutts said in his video, it’s important to take all of the appropriate steps to remove low-quality links, including reaching out to the site directly. If you still aren’t able to get the site to remove the links, you need to disavow these links.… Read the rest


5 Reasons to Use SlideShare for Lead Generation

By | August 9, 2013

Who knew presentations could become a source of leads for your company? If you aren’t currently using SlideShare for lead generation, it’s about time you consider joining the largest social “content” network.  When it comes to creating content, lead generation is the most important goal for B2B marketers, according to the study we mentioned in our previous blog post. If you need more convincing, check out 5 reasons why SlideShare should be a part of your lead generation strategy:

1) SlideShare presentations show up in the SERPs.… Read the rest
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