How important are calls-to-action? Your calls-to-action create a link between your incoming traffic and your opportunities to convert these visitors into leads. Creating effective CTAs is vital to maximizing your conversions.
While that might seem intimidating, it’s not difficult to enhance your CTAs to suit your goals and audience. Follow some of our best practices below to make sure your effective content marketing is followed up with equally as effective calls-to-action.
Use Contrasting Colors
Contrasting colors are one easy and effective way to draw attention to your main CTAs.… Read the rest
While winning a popularity contest on Facebook hardly correlates to providing the best quality care for patients, hospital marketers looking for branding benchmarks in the social media space might learn a thing or two from a new survey.
The survey of 140 U.S. hospitals (conducted by Simon Associates Management Consultants) shows where their Facebook pages fall within given ranges of ‘likes,’ from 0–5K all the way up to 10K+. Not surprisingly, the largest number of hospitals (52) was contained within the middle category of 1,001–5,000 ‘likes.’ Oddly enough, though, more than twice as many hospitals had 10K+ ‘likes’ (15) vs.… Read the rest
Today on Fathom That, Steve Kozak, Fathom’s Director of Video, shares a success story about using YouTube’s TrueView ads. He talks about the type of ad and how Fathom leveraged the TrueView ad format to generate a ton of views, engagement and links back to a website.
Check out what Steve has to share and learn how you, too could be successful with video marketing on YouTube.
If you really like our face-to-face advice, subscribe to the podcast to get new episodes on demand.… Read the rest
Data mining is being used all over the world to provide more customized solutions and options to consumers. Companies like Amazon and Netflix use data mining to offer product suggestions to their customers based on their search/purchase history, and educational institutions are beginning to use the power of data mining to:
- Recruit students
- Offer career advice
- Provide more customized student experiences
1. Student collaboration
Data mining is already being used at some universities to improve discussions in the classroom. … Read the rest
When more than half of technology buyers claim that videos and multimedia files are part of their content consumption, it’s definitely something to pay attention to. Technology products and services in the B2B and B2C industries can benefit from producing interesting, quality videos. B2B online videos have the ability to not only be a valuable lead-generation tool, but also they can guide the decision-maker throughout the entire purchase process.
Technology buyers may not know or consider your product or service until they watch your video.… Read the rest