Last week, Fathom’s own Stephanie Pflaum took part in a PR Newswire webinar that reviewed the evolution of the press release. It also revealed “new school” creative uses for press releases, and discussed ways press releases have driven business results that matter.
Noted as the most popular PR Newswire webinar to date, there were close to 1200 attendees and at one point, the topic was even trending on Twitter!
Pflaum, an online marketing specialist, spoke on the subject of the “digital funnel” and the roles that press releases play in each stage – acquire, convert and nurture.… Read the rest
On Pinterest, it’s all about wellness … in terms of what healthcare topics its audience is interested in. Case in point: iHealthBeat recently quoted Jessica Maki of Brigham and Women’s Hospital saying that the hospital’s two most popular boards are about healthy recipes and parenting. (See “Health Care Organizations Turn to Pinterest To Connect With Community, Boost Brand.”)
Women constitute a majority of the Pinterest audience, with a 5X greater likelihood to be users over men (via Pew Internet and American Life Project).… Read the rest
Chances are, if you have a Google+ profile, the URL looks like something this: https://plus.google.com/105943842081170260233/posts. This URL doesn’t identify at all with your brand, and it’s certainly not optimized. If you browse Google +, you’ll notice that many “larger” brands have vanity URLs for their Google + profiles. However, if you search Google for instructions on making this happen, you’ll find that (up until this blog post) there has not been an easy-to-find, straightforward answer documented.… Read the rest
Search-engine optimization is constantly changing, and strategies that helped websites gain rankings last year could be no help at all this year. One factor that is consistently gaining importance is social media.
A recent study conducted by Searchmetrics looked at how high-ranking websites utilize ranking factors differently than pages placed further back in the Google search results. Then, it compared how those factors ranked in 2012 to how they rank now.
Social Media Impacts SEO
One key finding of the study was that social media is continuing to grow and have even more of an impact on SEO.… Read the rest
According to BtoB Magazine’s new study, 46% of B2B marketers are currently using marketing automation. The rate in which marketers are reaching complete marketing automation adoption will double within the next year. At the same time, understanding marketing automation is becoming easier with more resources available, and determining its success is less of a mystery.
In the study, levels of adoption were separated into 5 different stages, stage one being “no adoption of marketing automation” and stage five being “fully integrated into a company’s sales and marketing initiatives.” Last year, respondents found themselves in the lower stages, most claiming to have “some” or “moderate” adoption.… Read the rest