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A Sales Acceleration & Digital Marketing Blog


Everything You Should Know to Prepare For Google+ in 2014

By | November 8, 2013

There is no ignoring it. Google+ is here to stay in 2014.

In the last week, there’s a good chance you’ve seen at least one of the following:


Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. We explained some ways you could claim one for your company a couple months before this roll-out, when it was normally an option only reserved for ‘authenticated’ accounts. What are the qualifications now?… Read the rest


4 Ways Schools Can Leverage Paid Search Ad Extensions

By | November 7, 2013

It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs. Standing out from the crowd is really the only way to catch a potential customer’s eye.

So what’s the easiest way to gain real estate? Ad extensions. Ad extensions are optional and give advertisers an alternative way to quickly navigate potential customers to a specific section on a site. These appear under your ad copy and vary in display.… Read the rest


7 Ways Manufacturers Can Make the Most of LinkedIn

By | November 6, 2013

If you’re in the manufacturing industry, consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members, and that number continues to grow. LinkedIn is the perfect place to tout your thought leadership, share the latest news from your company and get reputable recommendations from others. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company.

1. Establish a Company Page

Your company page should be well-optimized and filled out to completion.… Read the rest


Google Tricks, Not Treats

By | November 5, 2013

While we were busy stuffing our faces with Halloween candy, it seems Google has played another trick on us. Google has banished more relevant data once again. Much to my dismay, I came across a lack of data while trying to initiate a new strategy for my clients. Category Exclusion data has long provided a great way to filter out unqualified traffic in your display campaigns. Since the data I seek is no longer in the engine, I had to use an example from an old presentation I made.… Read the rest


Solving the Discount Rate Dilemma for Colleges & Universities

By | November 5, 2013

The tuition discount rate problem is a plague for colleges and universities across the United States. In our conversations with schools, we have seen discounts as high as 60%. Years ago, universities gave financial aid, scholarships and grants to potential students to increase class size and diversify the student population. But today, large discounts are needed at most colleges and universities in order to just maintain student population goals.

In partnership with our clients, Fathom has developed an approach to the discount rate problem.… Read the rest

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