Being named to the Inc. 500|5000 list of the nation’s fastest-growing private companies for the 4th consecutive year is an honor we want to thank all our clients and partners for helping us achieve. It’s also a sign that Fathom is still on a mission to help businesses grow, which in turn, helps itself grow. The actual rankings are based on 3-year revenue growth, and the word growth is significant to us, because in order to become what it is today, Fathom has needed to continually adapt to a changing marketing landscape (namely, one that demands marketers be held accountable for profitable revenue).… Read the rest
The new Gmail tabs were introduced last month, and email marketers have mixed reviews (read the review from Fathom’s Stephen Epple). E-commerce mail is typically sent directly to the “promotions” tab by default, which can be beneficial for an engaged audience that knows where to look for it, but even easier for your less-engaged audience to mass-delete it. Due to these changes, shopping cart and order emails are not immediately seen; users now have to navigate to the appropriate tab to find this information.… Read the rest
With just one form field change, Fathom’s talented conversion rate optimization (CRO) team was able to increase leads 70% for one of our clients. This simple A/B test case study was selected as a great example of conversion optimization by Which Test Won and featured on their homepage this week. WhichTestWon is a resource for those interested in CRO, in particular A/B and multivariate testing. They show weekly stats from various A/B tests, providing evidence of good design decisions.… Read the rest
LinkedIn is mostly known as a channel for individuals to network with like-minded executives, find a job, build a pitch list, or build a Klout score (for the chosen millions few who rank within the top 5% of all LinkedIn users … remember that?). With the new University Pages, LinkedIn plans to change the way students research universities by allowing access to high-schoolers (starting September 12th, 2013), who can learn more about current students and track notable alumni, where they work and what they do.… Read the rest
Email marketers: The sky hasn’t fallen with the new Gmail tab rollout.
Earlier this month, we answered some common questions and concerns about Gmail tabs that were fully rolled out in late July. And while it’s still early, ReturnPath found that these tabs actually allow highly engaged users to read more emails because Gmail makes it easier for these users to shop within their inbox. Those who routinely checked their marketing messages are still continuing to do so and read slightly more of these messages (approx.… Read the rest