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A Sales Acceleration & Digital Marketing Blog


10 ‘Tweetable’ Quotes from Dreamforce ‘13

By | November 26, 2013

If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. With plenty of insightful sessions and notable speakers, we were left last week feeling inspired by the new technology and ideas for marketing & sales alignment.

To keep the inspiration going, we’ve compiled some of the best (and most shareable) quotes from Dreamforce 2013 speakers.

“We want to see everyone happy, healthy, and successful – and doing cloud computing.”
-Marc Benioff, CEO

Tweet this!Read the rest


How to Engage Students on Holiday with Higher Ed Marketing

By | November 25, 2013

It’s that time of the year:  the holidays are approaching rapidly, as they always seem to do. For most of us that means relaxing, spending time with our family and friends, and overeating. For higher education institutions, however, the holidays can be a time of confusion. Campus is empty, halls are quiet and students are scattered across the state – or nation.

However, the holiday season provides an opportunity to use higher ed marketing to build community.… Read the rest


Breaking Down 5 Buzzwords from Dreamforce

By | November 25, 2013

If you weren’t at last week’s Dreamforce conference in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important. First off, with nonstop stimulation and fantastic food, drink, people and learning, sensory overload was the norm. But this post is not about the excess, Green Day, or my personal travel details. I don’t think that helps you very much. The conference is certainly a spectacle.… Read the rest


How to Use Marketing Automation for Your Student Recruitment Plan

By | November 21, 2013

Prospective students are no longer impressed by a one-size-fits-all newsletter e-blast. Your students are sophisticated, have an overwhelming amount of information at their fingertips, and they have a lot of schools to choose from. They need a carefully planned student recruitment plan, and we’ve found that it comes in the form of marketing automation.

For Prospective Students

With marketing automation, prospective student nurturing becomes a science of behaviors and targeted interests and needs. The first step of this science is to categorize your prospective students into one of the following stages: research, consider, and commit.… Read the rest


Marketing Automation 101 for Manufacturers

By | November 20, 2013

Is your manufacturing company using marketing automation? Why not? When used properly, nurturing your leads can strengthen your relationship with prospects. Marketing automation can also help shorten the sales cycle by giving you the ability to quickly respond to your customers and potential customers.

There are many benefits to marketing automation, including:

  • “Who is on now” site tracking. See who is on your site on a regular basis. You can even tie this information to specific leads and current customers if they’ve previously supplied their contact information.
Read the rest
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