In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. And therein lies the key word: Loyalty. You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. New stimulation is what keeps their brains hooked … tomorrow’s edition, the next issue. Yesterday’s news is, after all, yesterday’s news.… Read the rest
A few weeks ago, I came across a very interesting TV show called “Married at First Sight.” The show is an extreme social experiment in which six individuals who have struggled to find love turn to the experts to pair them with a compatible partner. The very first time they meet their partner is at the altar where they say “I do.” Originally I thought this was an outrageous solution to the “I can’t find love” problem, but curiosity got the better of me, and I ended up getting hooked.… Read the rest
Yes, you’ve heard it all. Content is king, and 70 percent of the buyer’s journey is complete before the buyer even talks to a sales rep. In fact, the theme of Marketo’s 2015 Summit promoted a “Marketing First World.”
You’re left wondering, are the days of the Enterprise Sales Professional numbered? Is it just a matter of time until you are replaced by a technology-enabled Content Marketing team focused on delivering pragmatic educational content in the right place at the right time?… Read the rest
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. What’s next for Google and mobile? Can you possibly replace “not provided” keyword data? And what’s been going on within the SERPs? Find out in this week’s Pulse!… Read the rest
Well, Google has hinted at updated and better reporting within their AdWords UI in past livestreams, and it looks like some advertisers are lucky enough to get early access! I was just looking at some various accounts today and noticed a “reports” tab in the top navigation in one of the accounts.
If you’ve been running Google AdWords campaigns for several years, you’ll recall that there used to be a “Report” tab that they removed and then had users use the “Dimensions” tab or the actual campaign, ad group, and keyword tabs to create reports.… Read the rest