3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday.
Much like 2013, holiday marketing in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. By knowing and preparing ahead of time, retail marketers can set realistic expectations with their bosses and budget accordingly.… Read the rest
Reaching The Community With Your Hospital Blog
Free webinar on 10/22 at 2pm est.
When writing for an audience concerned about their health, a personable, humanistic approach is almost always a good method to take.
Dealing with an aspect of life close to a person’s heart is no small feat, but there are plenty of ways to create content that can appeal to a person’s need for information from hospital bloggers who understand, not marketers simply trying to convert.… Read the rest
Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution.
Today, manufacturers have an opportunity to improve their sales and marketing performance by implementing automation strategies as they have throughout history. However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process managed by the sales team.… Read the rest
Darren Hardy’s landmark self-improvement book, The Compound Effect, offers powerful insights for life that translate directly to sales, marketing and entrepreneurship. At its core, Hardy’s deceptively simple message is that your choices influence your habits, and your habits influence your outcomes. The key is making a habit of making the right choices … daily. This is how seemingly routine everyday actions turn into great outcomes over time.
So, where are the sales and marketing parallels?… Read the rest
We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important. However, should companies be focused on one and not the other? Or, cut one program when the other begins to show results? The answer is no! SEO and PPC work better together and there are distinct advantages for continuing both simultaneously.… Read the rest