We use many sales and marketing tools to increase the productivity of our team. We’re also constantly looking for opportunities to simplify our CRM to drive adoption. We recently streamlined the stage definitions of our Salesforce.com opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams.
While this streamlining simplifies the stage selection process, the larger benefit is created by putting the team’s emphasis on gaining client/prospect commitment.… Read the rest
Students take their time when researching schools. And not every student’s needs are exactly the same. As a result, the more personalized a school can make its messages to potential enrollees, the better the chances of gaining that enrollment.
What: “Going to the Head of the Class with 1:1 Messaging: Turning Student Consideration into Enrollments“ (Webinar)
When: November 19, 2013 | 2:00-3:00 p.m.
For whom: Admissions directors, marketing managers, social media specialists, recruitment specialists, et al.… Read the rest
Today isn’t just Halloween, it’s also the last day of Manufacturing Month. Throughout the month, our very own team of manufacturing industry experts has been publishing a series of digital marketing blog posts. If you’re in the manufacturing industry, this was a series you didn’t want to miss out on. However, if you missed it, have no fear! Here are links to all the posts in the series.
Google’s search algorithm update ‘Hummingbird’ back in August is a sign of things to come in the world of digital marketing. According to Danny Sullivan’s interpretation on Search Engine Land, Hummingbird is focused on the entire meaning of a search query, not only particular words in the query. So, how can you be prepared when future algorithm updates continue to cater to natural language queries and contextual search?
Focus On Understanding Mobile
According to Matt Cutts at Pubcon last week,
“If your website looks bad in mobile, now is the time to fix that.”
Google has seen mobile search grow at an exponential rate, the rate of growth is comparable to the early days of Google’s desktop search.… Read the rest
Marketing to Millennials
Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). In doing so, they often forget that marketers need to reach their target audiences when and how the audiences are most comfortable. For millennials, that’s usually online.
Students often look to peers via social media and other online communication for opinions when making offline decisions.… Read the rest