We were warned. Now the algorithm updates to end all algorithm updates is upon us and there’s no way to stop it. It goes by the name “Mobilegeddon”, and there’s no need to fear this X-men-like villain as long as your site is mobile friendly. If you’re now realizing your site isn’t mobile friendly, you may be dealing with an epic algorithm villain the likes of which you have never seen. It all comes to a head on April 21st, 2015.… Read the rest
A few weeks ago, this photo of an ER doctor crying after losing a 19-year-old patient went viral across the Web. The doctor, whose photo was taken by a coworker and used with his permission, was crouched down outside, sobbing. After a few minutes, the physician went back to work “holding his head high.”
I, too was captivated by this photo. What makes it so endearing? Why did it go viral? And what can we, as healthcare content marketers, learn from it?… Read the rest
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s keeping you up to date on the impending mobile algorithm update or providing news on the latest and greatest SEO tools. Here are our top picks of what you need to know this week:
“Increasing Search Visibility With Google’s Entity Search”
Ever since Google began rolling out “entity search” two years ago, the search landscape has been going through some serious changes.… Read the rest
Is your college or university considering creating a microsite? This can be a great tool for collecting information from prospective students and targeting specific groups, but it won’t be effective if you don’t know the microsite basics before you start developing content.
From writing compelling headlines and CTAs to choosing and creating relevant page content, your microsite copy can make the difference between keeping your lead generation flowing and flopping. Microsites shouldn’t have as much information as a school’s main website, so the information you choose to share should be poignant and well laid-out.… Read the rest
Content creation is one of many manufacturing marketing trends. But, unlike most trends, content marketing is here to stay. Every industry has difficulty meeting the fast-paced needs of creating a never-ending pool of content. Plus, many companies are doing this with internal marketing teams and employees who are not trained writers.
Unfortunately, manufacturing marketing suffers from these issues about tenfold. The reason why—OEM marketing has a self-confidence issue. The belief that manufacturers cannot create engaging content has held steady in the past 2 annual Manufacturing Marketing Reports conducted by the Content Marketing Institute.… Read the rest