Higher education marketers, I have some tough love for you. Stop thinking about Google’s algorithm. Stop thinking about lead aggregators. Stop thinking about Facebook’s Edge Rank.
Start thinking about your students first.
As more and more prospective students turn to non-branded search to answer the questions they have in their journey to enrollment, the colleges that win big at the end of the day are the ones who meet the needs of the prospective students searching for information and help them through to enrollment.… Read the rest
“Do anything to make yourself seem larger than life and shine more brightly than those around you.”
–Robert Greene, The 48 Laws of Power
Attention is a scarce resource. In fact, psychology writer Maria Konnikova argues in her book—Mastermind: How to Think Like Sherlock Holmes—that attention and awareness are vital to cultivating powerful mental habits. Paying careful attention is the key to perceiving and understanding, with focus and mindfulness as its most important elements.… Read the rest
Why Social Media Matters & How Manufacturing Marketers are Lagging
Manufacturing marketers use social media platforms less than their B2B marketing counterparts as shown by CMI’s 2014 Manufacturing Content Marketing Report. In this same report, manufacturing marketers ranked brand awareness as their top goal for content marketing. Similarly, the marketing sector often expresses the need to revive its image and create fresh connections with customers.
An engaging social media strategy is the answer to those pain points.… Read the rest
Last week I experienced the worst five days I’ve had in a while. My rescue dog Lexie ran away for the second time in seven months. Her first escape occurred during the winter and only lasted 24 hours as she made her way back to my house cold and hungry—no doubt unable to forage for food in the snow. This time around the warmer weather allowed for an extended adventure, much to my chagrin. Initially hopeful that she would return on her own, my faith began to dwindle as the days passed and she was nowhere to be seen.… Read the rest
You can increase the organic search click-thru rate of your e-commerce site by up to 30% with relatively little extra effort. Nope, that’s not just a fairy tale, a dream you had once or a sales pitch. And it’s easier than you may think. It comes down to one word: microdata.
Case studies from retail firms around the world have documented up to 30% increases in organic traffic just from adding a few lines of extra HTML code to their sites.… Read the rest