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A Sales Acceleration & Digital Marketing Blog

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[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays

By | September 30, 2014

Much like 2013, planning in 2014 is more critical than usual because the holiday shopping season is shorter. With Thanksgiving falling at the end of November, this season has relatively few shopping days, making each single one more valuable. By knowing and preparing ahead of time, retailer marketers can set realistic expectations with their bosses and budget accordingly.

Start by downloading our free 20-pg. guide for tips on how to survive the season, including an in-depth look at 5 winning approaches in Santa’s holiday marketing bag.… Read the rest

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Laws of Marketing Power: Work on the Hearts and Minds of Others

By | September 29, 2014

“You must seduce others into wanting to move in your direction.”

–Robert Greene, The 48 Laws of Power

The best marketing illustration of Law 43 might be in the classic concept of the “hard sell” vs. the “soft sell.” A hard sell alienates buyers by coercion, where the soft one (as the name suggests) gently lures them in by playing to their previous inclinations. The soft sell—and content marketing—builds trust on an existing foundation, where the hard one works against the grain.… Read the rest

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Introducing the Second Edition of Fathom’s Edu Standard

By | September 24, 2014

Get first-hand marketing insight from schools just like yours.

The latest trends in higher-ed marketing have been released in the second edition of Fathom’s Edu Standard.

In this newest edition, Jon Pogact, Director of Enterprise Solutions, and the rest of the education team provide insights into higher-ed marketing data for the first half of 2014. This includes SEO, SEM, CRM, social media and mobile trends amongst your prospective students and competing universities, with traffic and conversion data directly from Fathom education clients.… Read the rest

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Content Marketing World 2014: What We Learned

By | September 23, 2014

Image Credit: Content Marketing World

Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio. It was wonderful catching up with friends, clients, colleagues and meeting a countless number of passionate like-minded digital marketers. More importantly, the 2500+ attendees walked away with some serious content marketing knowledge – if not a little headache and hangover.

Who knew, Cleveland definitely rocks!

We learned from esteemed industry experts like Joe Pulizzi, Ardath Albee, Ann Handley and of course – Mr.… Read the rest

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Laws of Marketing Power: Despise the Free Lunch

By | September 22, 2014

“There is no cutting corners with excellence.”

–Robert Greene, The 48 Laws of Power

Greene’s Law 40 is fun to consider because it seems to run counter to marketing wisdom of the ages: Everybody loves ‘free.’ Why should we marketers “despise the free lunch”—how does this law apply to us? As hard as it may be to believe, the concept of AWESOME FREE STUFF starts to break down in light of what is truly valuable to your customers (think long-term, sustainable value).… Read the rest

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