At every company-wide meeting, a handful of Fathomers are formally recognized for extraordinary manifestations of our four core values (“everyone a leader,” “be the consigliere,” “make order from chaos,” “the gun will be there”). This space immortalizes their accomplishments for the world to see. I hereby present the 22nd edition of Core Value Stories:
- Everyone a Leader, Megan Stinn — For juggling numerous different jobs every day (e.g., email, social media, content, SEO, blogger outreach, etc.) and launching our first marketing automation campaign in the healthcare space.
… Read the rest
At the risk of getting Inside Baseball on you, I want to call out something first brought to my attention in the most recent episode of “PNR: This Old Marketing.” That something is a debate by the show’s hosts Joe Pulizzi and Robert Rose over the meanings of “content marketing” vs. “content strategy,” inspired by the use of these terms in a new free online class from Northwestern University on content strategy.
Sadly, the Northwestern class, like too many people in my profession, uses the terms interchangeably.… Read the rest
Social networks are being used all the time. Obvi! Heck, I am using them right now! With that, social retargeting is such an amazing advertising tool to reach your customers where they are spending most of their time. So the question is, What is out there for me to try and capture my audience?
Facebook Retargeting Options
Custom Audiences: upload a list of phone numbers, emails, mobile advertiser ID’s, and Facebook user ID’s into Facebook.
Also, a few months back, Facebook partnered with MailChimp to allow you to upload your list to Facebook to use as a Custom Audience list.… Read the rest
Fathom has developed long-term strategic partnerships with several health systems and hospitals throughout the US. Part of our responsibility to our clients is to understand how patients use search, social media, video, and email to communicate with health systems and choose a facility for treatment. Not only is this information important to our clients; it is also important for us to help create an integrated digital marketing strategy that reaches users across the web (wherever they may be) and nurtures them until they are ready to schedule an appointment.… Read the rest
No, this is not a blog post about human trafficking or celebrity self-promotion, despite the ambiguous title. What’s been catching my eye these days is talk about “being human” in marketing, i.e., using plain English, conversational tones, and storytelling. “Being human” can even extend to visual designs that appear more familiar (as in casually friendly) and non-commercial. Example: A marketing email communication without fancy HTML coding appears less commercial because it’s not slickly designed—and that’s what emails from your friends/family look like (hat-tip to D.J.… Read the rest