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A Sales Acceleration & Digital Marketing Blog

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How To Write Better, Part II: Classic Style

By | January 13, 2015

Steven Pinker says writers shouldn’t make this book their Bible.

Last week, I wrote about some ways to improve your writing, including a final note to “serve the reader’s purpose clearly and concisely.” This week, after reading a bit about linguist Steven Pinker and his new book, The Sense of Style, I realized this notion can be expanded … and it will change the way you write (or at least enhance what you’re already doing).… Read the rest

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Consumer Brand Manufacturing Spotlight: The Left-Handed Effect

By | January 9, 2015

Yes, that’s me in all my left-handed glory.

As part of the tribe of sinister that makes up 9% of the U.S. population (left-handers), I read Content Square’s new infographic on e-commerce user behavior (PDF) with great curiosity. Oh, sure, the study also looked at how women differed from men and young people from old, but as someone who once had a Franciscan nun put a red rubber corrective sleeve over the base of his pencil at age 9, I found the data on left-handed people most interesting.… Read the rest

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Evaluating a Healthcare Marketing Agency in 4 Questions

By | January 9, 2015

Choosing the right marketing agency can be a difficult decision for any healthcare company. Given numerous challenges (seasonality, innovations) and sea changes (healthcare reform, changing patterns of patient behavior), working with someone that understands your industry as much as you do is imperative.

  1. Do you intimately understand my organization’s challenges?

The agency you want is one well-versed in the challenges of both fostering internal cooperation within healthcare organizations and also handling the external issues they face on a daily basis.… Read the rest

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7 Reasons Your Healthcare Website Content is Just Plain Awful

By | January 7, 2015

It’s easy to tell if your content is failing. A quick look at your traffic numbers, bounce rates, time on page and conversion data in Google Analytics can give you an idea. The sooner you admit that your content needs improvement, the sooner you can start an overhaul.

So let’s say you’re fully aware that something is wrong. There has to be a reason, right? Yes – and it can be any one (or more) of the below:

Nobody can understand your content (except medical professionals).… Read the rest
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Using Social Media Analysis for a Competitive Advantage

By | January 6, 2015

You’re analyzing and measuring your own efforts on social media, but what about your competitors? Taking a few hours each month—or at least each quarter—to review your top two to three competitors’ social strategies can provide great insight into what your organization is doing well, where it is falling behind and any new content areas or audiences that are being overlooked.

While many brands take note of how their fans and followers compare to the competition, there is more to measure that will provide more valuable information.… Read the rest

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