The tuition discount rate problem is a plague for colleges and universities across the United States. In our conversations with schools, we have seen discounts as high as 60%. Years ago, universities gave financial aid, scholarships and grants to potential students to increase class size and diversify the student population. But today, large discounts are needed at most colleges and universities in order to just maintain student population goals.
In partnership with our clients, Fathom has developed an approach to the discount rate problem.… Read the rest
It was all about content at this year’s Pubcon, a digital marketing mega-conference at which the digital marketers of the world unite and industry news and insights are discussed.
And it’s no surprise that content was literally a buzzword. We’ve all participated in the shift to a content marketing focus with Google algorithms cracking down on SEO spamming.
I took away 5 key content tips* from Pubcon 2013. Have you used any of them successfully?… Read the rest
Larry Freed, President of ForeSee, kicked off the 2013 Greystone Healthcare Internet Conference with an important presentation on the state of the online healthcare experience. Much of it focused on the multiple channels that patients now use. Interestingly, in the coming months, Google Analytics will offer a groundbreaking feature that will let you track your patients across their various devices. Patients will be looking for different things on different channels – quick-hitting tidbits on their cellphones, deep articles on their desktops – so be sure to offer what they’re looking for, where and when they want it.… Read the rest
Here at the Greystone Healthcare Internet Conference, many of the discussions have revolved around utilizing social media in healthcare. One interesting perspective is to mobilize your physicians to utilize social media as a channel to communicate with their patients. To address this, the keynote speaker on Day One was Dr. Natasha Berger, whose engaging presentation demonstrated not only the value of social media in healthcare, but that she individually is a shining light for the whole healthcare industry.… Read the rest
2014 is rapidly approaching, and today’s healthcare consumers are pretty tech-savvy: watching videos, going mobile, and searching for health info on social media. If you don’t want to miss out on opportunities to engage with current and future patients, don’t miss Fathom’s Bill Balderaz and Astute Solutions’ Dennis Schiraldi on how to reach today’s (and tomorrow’s) web-savvy healthcare consumers.
What: “Why Digital Communications Are Changing Healthcare“ (Webinar)
When: November 20, 2013 | 1:00-2:00 p.m.… Read the rest