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News & analysis on digital marketing & analytics

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The Epic Journey of an Industrial Marketing Hero:

By | March 25, 2014

How can you transform your company from an entity that simply manufactures a product into a company that people look up to in the very same way that generations have been drawn to Superman, Spiderman, or Luke Skywalker?

The answer: By choosing a purpose far bigger than yourself and forging forward no matter the obstacle.

The thing is we don’t look to Superman as our hero because he beats up bad people or Spiderman because he stops a bank robber or even Luke Skywalker simply because he blew up the Death Star.… Read the rest

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Spring Cleaning for Google Analytics

By | March 25, 2014

After a long winter, everyone looks forward to spring and the warm weather it brings. People clean their house, dust off the patio furniture and ready their gardens to grow. For everyone with a website and Google Analytics, it is time to do the same – clean out the old, get rid of the dirty data and get ready to grow.

Clean Out the Old

Goals – are they up to date? Are the goals converting?… Read the rest

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Marketing Buzzword Takedown

By | March 24, 2014

All the cool kids are doin’ it. That’s right, they’re using marketing buzzwords. And every once in a while, I feel compelled to save the English language (or at least my sanity) … and more precisely, the language of my profession. I’m feeling feisty today, so let’s dive right in.

Marketers these days have this knack for using buzzwords to the point of insignificance. If there’s one thing I hate, it’s when good words get destroyed, or when anything is not explained accurately, especially if it relates to my job or what I hope customers will pay for to keep me employed.… Read the rest

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Navigating the Sea of Marketing Changes to Boost Enrollments

By | March 21, 2014

Is your school’s website too cool? Yes, I said it. Teenagers and college-aged students (who take the cost of education seriously) don’t want to waste their time on a website that favors style over substance. And that might be costing you money if you’re like many university websites.

Additionally, the way prospects look for schools is different these days, from mobile browsing to asynchronous and around-the-clock research. This can be a problem—in a recent study, 48% of prospective students didn’t realize that a university offered the program that they were looking for even when it did—or it can be your competitive advantage.… Read the rest

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5 Tips for Retail Social-Media Success

By | March 20, 2014

You’ve set up your social media profiles, chosen a snazzy profile and cover photo, filled out all the info needed and you’re all set up! Now you just sit back and wait for all the followers, likes and engagement to flock in, right? Not exactly. A successful social strategy involves more than just setting up a profile. Here are five ways to grow your social profiles and increase engagement. 

1. Spend a Little Time

Each day, take 15 or 20 minutes out of your day to check out your social profiles.… Read the rest

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