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A Sales Acceleration & Digital Marketing Blog

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Content Marketing Drives Sales Productivity [List]

By | June 1, 2015

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program.

Here are 10 Reasons Content Marketing Rocks for Sales

  1. Your prospects and clients are now well-educated because they’ve consumed valuable problem-solving content generated from your organization.
  2. You now have a detailed, data-driven understanding of your clients’ interests, intent and buying stage.
  3. Your cold prospecting list is not so cold anymore due to the addition of personas (with behaviors and motivations) layered on top of your standard firmo-graphic targets.
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4 Types of Metrics Every Sales & Marketing Team Should Use

By | May 28, 2015

With all of the new sales and marketing technology solutions, obtaining analytics, reporting and key metrics for senior management often becomes cumbersome and sometimes impossible. When we work with clients (and even internally together), it is a common misunderstanding that the data is non-existent or inaccessible. The answer lies in knowing what to ask, using the appropriate tools, and becoming familiar with the high-level categories of analytics that exist for most sales and marketing teams.

At Fathom, we typically refer to 4 impactful metrics for sales and marketing teams:

Let’s define each metric conceptually:

  1. Marketing Prospects
    These are marketing leads that are not ready for sales.
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Consumer Brand SEO Pulse: 5.28.15

By | May 28, 2015

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. This week, we found out there could be more Quality Updates on the way as well as how to deal with some of the most annoying SEO factors.… Read the rest

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5 Tips to Get the Most out of Your Pardot Campaigns

By | May 26, 2015

85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full potential.

Pardot, a B2B marketing automation platform by Salesforce, is rated highly for usability and setup when compared to its competitors Marketo, Oracle Eloqua and Act-On on G2Crowd. However, as with any other marketing automation software, Pardot can be complicated for the best marketing user. Get the most out of your Pardot instance with these 5 tips:

  1. Expand on your drips without overcomplicating: You might have focused on one or two drips already, but to expand your reach make sure you are messaging prospects throughout the entire customer lifecycle.
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Consumer Brand SEO Pulse: 5.21.15

By | May 21, 2015

Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. It’s been a week of algorithm updates and announcements. Google confirms it made a “Quality Update” and Bing will soon roll out its own mobile ranking algorithm.

“​The Quality Update: Google Confirms Changing How Quality Is Assessed, Resulting In Rankings Shake-Up”

For the past few weeks, we have noticed major rank changes across most of our clients, and we weren’t the only ones.… Read the rest

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