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A Sales Acceleration & Digital Marketing Blog

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International Search Is Not All About Google

By | June 25, 2014

Expanding your search marketing into international waters? Believe it or not, it’s not all about Google. I recently attended an International Search Summit as part of SMX Advanced. While I wasn’t shocked to learn that Google isn’t the #1 destination for all things search in other countries, some of the other major players and their unique solutions were a bit surprising.

Naver

Naver is the top search engine in South Korea, which has seen significant growth in mobile traffic lately.… Read the rest

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Enabling Sales: Change the Point of View

By | June 24, 2014

One of the most common questions I hear from sales managers is:

“What is one of the best ways my sales reps can manage their day more efficiently by using Salesforce.com (SFDC)?”

  • Pulling reports? Probably not. That’s why there are analysts and dashboards. Report pulling is helpful, but not always on a daily basis and not for the average sales rep.
  • Creating more more more dashboards? Sometimes less is more, especially with efficiency in database maneuvering.
Read the rest
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Premium Content on Parade

By | June 23, 2014

Once in a while, I like to take stock of what’s going on around me. At Fathom, it’s easy to lose sight of all the exciting things we’re publishing given all the prolific writers we have here. That means it’s easy for you to miss, too.

However, soon it will be more difficult to overlook all the great Fathom content you’ve grown accustomed to getting. We’re on the verge of redesigning and enhancing our website’s resources section.… Read the rest

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

By | June 23, 2014

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action.

For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face:

  • SEO keyword strategy without access to organic keyword data
  • Writing engaging and compelling content that your audience wants (AKA, content marketing)
  • Dealing with negative PR (AKA, reputation management)

Specifically, I want to discuss 3 ways to use PPC search queries to help support these common marketing challenges.… Read the rest

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Giving on the Green: A Charity Golf Outing for Education

By | June 19, 2014

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio.

We’ve chosen Open Doors Academy and Mary’s Meals as this year’s golf outing beneficiaries. Open Doors Academy is located in Cleveland, Ohio and was started in 2002. It focuses on providing best-in-class out-of-school enrichment and leadership training for adolescents. Mary’s Meals, also founded in 2002, is an international meal program.… Read the rest

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