As a follow-up from my previous post “How Much Should Health Systems Spend on Search Advertising?” I wanted to provide statistics and potential benchmarks for healthcare marketers to compare against their own paid advertising performance.
That said, I am pleased to announce the release of our latest guide, “Search Advertising Benchmarks for Health Systems.” It packs a lot of useful information into just 7 pages … and one’s the cover! My intention in writing it was to give marketers a better idea of how health systems and hospitals are investing their advertising dollars online.… Read the rest
Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods. Whether it’s teaching you about mobile search engine optimization best practices or how to optimize for keywords in 2015, we’ve got you covered. Here are our top picks of what you need to know this week:
“Yoast WordPress SEO Plugin Vulnerable to Hackers”
There was a security issue with the Yoast plugin for WordPress and it’s possible that any sites/blogs that use it could have been open to hackers.… Read the rest
We’re all familiar with the term content marketing. We higher education marketers use it every day as we strive to connect young people to the best school for them. But the parameters around a good content marketing strategy have undergone significant shifts since its conception, and we need to keep up if we want to continue to help our prospective students.
It used to be that creating and promoting quality content was enough to drive a successful strategy.… Read the rest
Call tracking can be an excellent investment opportunity for your manufacturing business and will undoubtedly turn up many sales marketing insights along the way. Most manufacturing marketers do a fairly good job of online lead attribution, but they fail to ‘close the loop’ and effectively track phone leads. Unfortunately, some companies hold many misconceptions about call tracking, and this lack of education can keep them from getting a complete picture of industrial marketing ROI. Call tracking is especially important to manufacturing marketing.… Read the rest
The Health Insurance Portability and Accountability Act (HIPAA) is a US law designed to provide privacy standards to protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other healthcare providers. Protected Health Information (PHI) is any information which concerns health status, provision of health care, or payment for health care that can be linked to an individual.
Everybody in the healthcare field knows how hard it can be to create marketing content that adheres to HIPAA and doesn’t include any PHI or go against the PPACA.… Read the rest