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A Sales Acceleration & Digital Marketing Blog

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Why You Should Wait to Add Social Media Elements to Your Manufacturing Website

By | July 9, 2014

Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. That might be sage advice for many companies, but manufacturers should think twice before investing valuable marketing time in social media development just because everyone else is doing it. In fact, there’s evidence that embedding social media elements on your manufacturing website (without having a developed, engaged following) might even do more harm than good.… Read the rest

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Call-to-Action 101

By | July 8, 2014

Most people would agree that the call-to-action is the most important part of a landing page or email message, whether it’s meant to collect leads or inspire a purchase. So it’s important to take the right steps to ensure that there are no obstacles standing in the way of your audience and the end goal of your page. Below are a few tips to consider when designing calls to action for your landing pages, emails or any web pages that are part of your conversion funnel.… Read the rest

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Laws of Marketing Power: Action Over Argument

By | July 7, 2014

Anybody who’s read Robert Greene’s masterpiece, The 48 Laws of Power, knows that it is chock-full of principles that apply to all aspects of life. In the course of reading this book (which I highly recommend), I can’t help but think about how to interpret these laws with a marketing filter. Over the coming weeks, I will attempt to distill their meaning as it applies specifically to our profession in an ongoing series. For this inaugural edition, consider the 9th law of power:

Law 9: Win through your actions, never through argument.… Read the rest

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High-Schoolers Try Digital Marketing: A Fathom Internship

By | July 3, 2014

For two weeks, I worked with two high school seniors who are interested in learning about the digital marketing industry. I’m approaching my year anniversary at Fathom, and I was excited to train the girls, Natalie and Susie, on agency life and the day-to-day routine of a digital specialist at our education marketing agency division.

During the first week, I gave the girls a brief introduction to the PPC, SEO, and Social best practices of the Education team.… Read the rest

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PPC Budget Forecasting on the Fly

By | July 3, 2014

It’s Friday afternoon and an e-mail comes through to your inbox from your client:

 “Do you think we can spend an extra $10,000 this month? We have extra budget and would love to see what the numbers would look like if we spent it in PPC . Can you provide me an update by EOD?”

Emails like this can be a blessing and a curse. Of course, you would love to generate extra revenue and opportunities but can you really provide accurate data in enough time so that you can get the rest of your work done on top of these estimates before 5 pm on a Friday?… Read the rest

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