It’s Thursday morning, coffee is in hand, and email is open. As I begin wading through 38 unopened emails, I realize that 29 are what I’d consider spam. I also realize that I give myself less than 2 seconds to make this judgment. In a split second, I decide whether to delete or save emails for response later, and I find this intriguing. Being in marketing myself, I almost feel guilty not giving these emails a chance.… Read the rest
Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. If you’re on the sales team, you’re accountable for new business – and probably don’t care where the leads are coming from as long as they’re hot! If you’ve identified yourself in either of these roles, read on – this blog is for you, and you won’t be disappointed by the tips I’m about to give you.… Read the rest
Fans of classic 80′s movies will recognize the quote “I feel the need. The need for speed!” as the rally cry of Maverick in Top Gun. He was a hot-shot fighter pilot, but if you care about the success of your B2B web presence you also should feel the need for speed.
In a recent Q&A at the SMX Advanced conference Matt Cutts from Google made a deliberate point to say “You really need to be thinking about mobile.… Read the rest
A recent report from The Creative Group shows 73% of U.S. advertising/marketing executives say their organizations plan to maintain their current staffing levels in the 2nd half of 2014. Alternative plans for the 2nd half of 2014 include:
- 12%: Expand staff
- 12%: Freeze hiring
- 3%: Reduce staff
First, let’s note that if only 3% plan on cutting staff, that’s good news for marketers everywhere … assuming they’re doing their jobs well. And the fact that almost three-fourths of these execs want to maintain the status quo, in addition to 12% expanding, is very favorable news overall.… Read the rest
If your current send list includes recipients in Canada, the new anti-spam legislation (taking effect tomorrow) is something you’ll want to become familiar with. Companies who knowingly mislead recipients with false sender information could be looking at pricey fines in the millions and even criminal charges.
The consent to send emails can basically be divided into the 3 categories outlined below.
1. Does not require consent. This is the case if:
- The recipient requested a quote or estimate.
… Read the rest