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Fathom's Blog

A Sales Acceleration & Digital Marketing Blog


Do You Use Your Course Catalog to Recruit Students?

By | June 4, 2015

[Ed. note: This guest post was written by Lance Merker, president and CEO of OmniUpdate. A version of this article originally appeared in Career College Central. OmniUpdate’s OU Campus is the leading web content management system for higher education institutions.]

If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools.

At the same time, schools are realizing that their current web-based catalogs are archaic and difficult to navigate.… Read the rest


Content as a Confidence Tool

By | June 4, 2015

Sales Confidence Multiplied Through Teaching

Have you ever lost your confidence? No one wants to admit it, but every salesperson has experienced a lack of confidence at one time or another. Perhaps it was just one sales call, or it may have been an extended period due to a sales slump. It doesn’t matter how long it lasts; it’s a terrifying position to be in.

One of the greatest assets you possess is your confidence. Confidence in yourself and confidence in the product or service you are selling.… Read the rest


Best Practices for Health System Services Content

By | June 3, 2015

There are more than 5,600 registered hospitals in the U.S., according to the American Hospital Association. Many of those hospitals have websites, but that doesn’t mean they’re all following health content best practices – especially when it comes to their Services sections.

Every company with a website should be making continuous improvements to its content, and health systems are no exception. More and more patients are looking online for convenient, useful information that’s right at their fingertips.… Read the rest


Writing Secrets from WordPress’s Founder

By | June 2, 2015

I was reading a book about success this past weekend (Stickability) and was delightfully surprised to come across this comment on p. 140 about writing from Matt Mullenweg, the founder of WordPress:

“The best writing advice I’ve heard, and occasionally practice, is to write every single day first thing in the morning. You wake up, put the coffee on the pot—do whatever you need to do—and just write a thousand words or two thousand words or something, just get it out there.… Read the rest


Giving on the Green 2015

By | June 2, 2015

Charity Golf Outing to Support Adoption of Cleveland’s Youth

Fathom Education is proud to host the second annual Giving on the Green charity golf outing, powered by the Benjamin Isaac Foundation. The outing will take place on Saturday, August 29th, 2015 at Sweetbriar Golf Club in Avon Lake, Ohio.

Seize your chance to be a champion for our children in need. All of your donations will make a difference for those touched by adoption by raising funds for this year’s charity, Adoption Network Cleveland.Read the rest

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