Once upon a time, you may have wondered, “Hey, is it possible to know what kind of keywords people are using in Google to get to my site?” And if you were savvy, you’d know you could use Google Analytics to get that information.
I think most of us are aware of the (not provided) chronicles, but if you are not, make sure you read this post on Google’s Secure Search update.
I was fortunate enough to attend Pubcon for the second year in a row, and the key takeaway was that if you are providing your users with crazy, funny, cool, or awesome content, you shouldn’t be too worried about the lack of keyword data because you can measure your success in many other ways.… Read the rest
This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy. It’s also for the thousands of traditional enterprise salespeople out there who have yet to embrace the value your marketing department can deliver in sales-ready leads. None of this is rocket science, but it helps to see the simple definitions in one place. Listed below are the standard industry definitions we use to classify our leads in salesforce.com.… Read the rest
There is no ignoring it. Google+ is here to stay in 2014.
In the last week, there’s a good chance you’ve seen at least one of the following:
Prior to last week, Google was a little ambiguous on how you can receive a custom (or vanity) URL. We explained some ways you could claim one for your company a couple months before this roll-out, when it was normally an option only reserved for ‘authenticated’ accounts. What are the qualifications now?… Read the rest
It’s inevitable that paid search marketers are fighting for the same thing: the most real estate on the SERPs. Standing out from the crowd is really the only way to catch a potential customer’s eye.
So what’s the easiest way to gain real estate? Ad extensions. Ad extensions are optional and give advertisers an alternative way to quickly navigate potential customers to a specific section on a site. These appear under your ad copy and vary in display.… Read the rest
If you’re in the manufacturing industry, consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members, and that number continues to grow. LinkedIn is the perfect place to tout your thought leadership, share the latest news from your company and get reputable recommendations from others. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company.
1. Establish a Company Page
Your company page should be well-optimized and filled out to completion.… Read the rest