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News & analysis on digital marketing & analytics

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It’s National Doctors Day: Reward Your Physicians by Minimizing Negative Reviews & Generating More Patients!

By | March 30, 2014

Every day, more and more people are using the internet to research and find doctors near them. There are several websites out there such as Healthgrades.com, Health.USNews.com, RateMDs.com that allows users to read user-generated reviews about each of your physicians. According to SoftwareAdvice.com, who surveyed a total of 4,515 patients, patients are most likely to use online reviews as a first step in finding a new doctor. In addition, Healthgrades is the most popular site for physician reviews, but Yelp is the most trusted.… Read the rest

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How to Choose the Right Higher-Education Consultant

By | March 27, 2014

Choosing the right higher education consulting partner is a tough decision. Not only is your financial investment at stake but so is the face and brand of your university. The research process can be daunting, but considering the following questions will help you find your perfect agency partner:

  • What is the agency’s average program return on investment? It’s important to ensure you get as much as possible for every marketing dollar you invest. Decide what your target ROI is, and partner with an agency capable of delivering on that goal.
  • Read the rest

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LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages

By | March 27, 2014

LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013.

Don’t worry, it’s a good thing!

Showcase pages act as an extension of your company, particularly useful if your company has multiple product/service lines, brands or business initiatives. This will enable your company to gear specific messages to followers of your brand to heighten engagement. You can share dedicated content on your Showcase pages, just as you do now with your main Company page.… Read the rest

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EDU Digital Trends to Consider for Fiscal Year 2015

By | March 26, 2014

Most Business Officers at colleges and universities are wading through budgeting and compliance discussions for next year’s incoming class. If marketing budgets are top of mind at your higher-ed institution, review the big trends featured in our 2014 EDU Standard for the latest industry updates.

Hummingbirds, Pandas and Penguins

According to Google, there were 15% more searches for higher-education-related queries than in the previous year. While it’s no surprise that more of the college selection process is happening on digital channels, what is surprising is how much the nature of the search experience has changed in the last 12 months.… Read the rest

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Nurturing Your Retail Customers with Automated Messaging

By | March 26, 2014

Everyone knows it’s cheaper to keep a current customer than to acquire a new one, and since it only takes a few seconds for a consumer to find your competition online, it’s important to nurture your customers and give them a reason to stay loyal to your brand.

Automated email campaigns are a great way to reach your customers at critical times in the customer lifecycle: From the time they opt in to your emails, through their first purchase and as soon as they appear to become un-engaged.… Read the rest

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