We are sponsoring Content Marketing World’s Financial Services lab on September 11th and will be attending the main Content Marketing World event (September 8-11th) in our very own hometown of Cleveland. Come see us if you’re there! We will be excited to talk about content and how it fuels nurturing through marketing automation.
During the Financial Services lab, learn how Fifth Third Bank used content marketing and digital media to great success, and also examine some of the unique regulatory obstacles the industry faces and the innovative tactics some FS brands are using to overcome those obstacles.… Read the rest
Businesses launch exciting new products and services every day, but not all of them succeed. One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in.
Ironically, the difference between a successful and failed launch often has absolutely nothing to do with the new offering itself. Just like great marketing will sell products faster than a company can stock the shelves, poor marketing will result in negligible sales and a whole lot of frustration.… Read the rest
Infographics provide a visual way to represent information and a great opportunity to create highly share-able content. They are more eye-catching than a simple block of text, but can also contain key pieces of information about a anything important to your customers, including facts related to your company, product or service. They help to simplify more complex information and present it in a clear format.
When creating an infographic, it is important to consider the the kind of audience you are hoping to reach.… Read the rest
A/B testing is a great way to identify how design changes affect the success of your school’s web pages. By conducting randomized experiments between two design variations of a university’s site, we can slowly optimize pages to dramatically improve success over time. To start A/B testing as part of your education marketing plan, follow these steps:
1. Form a hypothesis.
Begin by forming a hypothesis. Examine each element and how it might affect your users’ actions.… Read the rest
As a 10 year veteran of Business Development at Fathom, I’ve had conversations with a wide-variety of B2B marketers. It’s been an interesting journey, one which closely aligns with Rogers’ Bell Curve (Innovation Adoption Lifecycle).
Let’s break it down:
2004/10 years ago: Manufacturers who engaged in digital marketing (namely search marketing) were true Innovators. While Google officially launched in 1998, search marketing was new to most manufacturers. The innovators who continued to invest in digital marketing continue to dominate the digital space to this day.… Read the rest