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A Sales Acceleration & Digital Marketing Blog


The Social Media Buzz Around National Hospital Week 2014

By | May 9, 2014

National Hospital Week 2014 is upon us, May 11-17. The week is a chance to stop and celebrate the hospitals and the associates that work within those organizations. They are leading health and wellness initiatives in our communities as well as providing innovative care with compassion. Physicians, nurses, volunteers, administrators, engineers, technicians to name a few need recognition for their dedication.

The American Hospital Association (AHA) is providing healthcare organizations with information to help promote National Hospital Week 2014.… Read the rest


Higher Ed Advertising: Using Yahoo! Bing Network Extensions

By | May 9, 2014

I recently spoke at HeroConf in Austin, Texas about the Yahoo! Bing Network and why to use their extensions. Now, I know I already wrote about ad extensions in the past and how schools can leverage them in paid search – but I didn’t explain the advantages and struggles we see with this engine specifically. Here’s a recap of my presentation so you can find out why they’re important and what to expect after implementing.

In the graph above you can see the bars to the right show what your CTR could look like if you add extensions.… Read the rest


Matt Cutts: Backlinks Will Become Less of a Factor in Google Rankings

By | May 8, 2014

Are backlinks the major part of your SEO strategy?  If they are, it may be time to reconsider. Matt Cutts, Google’s head of search spam, said in a recent video that backlinks will become less of a ranking factor over time.  This isn’t much of a surprise since, for a while now, we’ve known Google has been moving towards focusing more on content than other factors when ranking sites.

Chances are backlinks won’t ever go away entirely, though.… Read the rest


Is Your Company Doing All It Can to Promote Your Upcoming Tradeshow?

By | May 8, 2014

Tradeshows – especially when you exhibit at them – can be a tremendous expense to your company. Tradeshow banners, displays, employee time, travel, booth costs, and more can add up.

Your boss may ask … Is this cost worth it? How do we know the expenses we incur are equating to revenue for our company?

Check out our tips for maximizing the ROI at your next tradeshow. We prep you with everything you need to do months in advance – as well as during – and perhaps most importantly, AFTER, the tradeshow.… Read the rest


Taking Full Advantage of Google Ad Extensions: Tips for e-Retailers

By | May 7, 2014

By now we’re all aware of Google’s Ad Rank algorithm placing more importance on Ad Extensions, but there’s a big difference in using them and using them well. For e-retailers, it is increasingly important to take full advantage of ad extensions. Not only because of the impact to ad rank, but also to provide as much value to customers as possible. Below are a few tips for e-retailers to keep in mind when incorporating ad extensions into their ads.… Read the rest

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