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News & analysis on digital marketing & analytics


Healthcare Blog Dilemma Part 3: Poor Results

By | October 9, 2013

So, your blog is now filled with posts that have creative topics and engaging formats. But what if it’s still not working?

Results matter. Marketing serves no purpose if you don’t care about its results, but you don’t have to settle for high bounce rates or low engagement. Keep striving to improve your healthcare blog by figuring out what needs fixed. It’s great to have a blog stocked with high-quality content, but it also needs to produce the results you want.… Read the rest


56% of Industrial Buyers Research Online Before Contacting You

By | October 8, 2013

In Caroline’s earlier post “19 Marketing Statistics Every Manufacturer Should Know” she shared the observation that 56% of industrial professionals don’t contact a vendor until they compare & evaluate vendors through supplier website content. What does this mean to you?

Evaluate Your Competitors
The obvious first step is to look at your competitor’s websites. Try to put yourself in your potential customer’s place. What are your first impressions? Is it attractive? Easy to navigate?… Read the rest


If All Content is the Same, Will Anyone Read it?

By | October 7, 2013

If a tree falls in the woods, does it make a sound? If your content is the same as everyone else, will anyone read it?

You have probably read one or two, or maybe even a million articles preaching to you about the importance of unique content. But, what is it really? And how do you implement it on your E-Commerce site?

As long as you grasp the concept of how important unique content is, you’ll be in good shape moving forward with a new content strategy.… Read the rest


Key Content Marketing World Insights from Fathom Writers

By | October 4, 2013

Fathom content writers attended Content Marketing World 2013 here in Cleveland, the city we call home. The event, founded and hosted by Content Marketing Institute and Joe Pulizzi, revealed great insights for content marketers. From William Shatner’s appearance to tips from Don Schultz (“the father of integrated marketing”), our writers’ key takeaways, including mine, are below:

Haley Hite, Copywriter / Online PR Specialist

When it comes to content marketing, which is more influential in the long-run – content that sells, or content that helps?… Read the rest

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