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The State of the EDUnion: A Free Higher-Education Marketing Webinar

By | April 24, 2014

There was a bombing at the Boston Marathon, the Affordable Care Act launched an online exchange, the new Pope brought a new perspective, U.S. government hit a standstill, Twitter went public, and the world lost several prominent leaders. 2013 was a big year.

In the digital marketing world, while on an admittedly much smaller scale, we saw as many shakeups last year. In higher education, it’s almost impossible to keep up with the industry’s current events, what they mean for your university, and the newest digital marketing best practices.… Read the rest

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Hospital Advertising Tips: Increase Patients with Ad Extensions

By | April 23, 2014

Download Free Hospital PPC Study

According to an article posting in July 2012 by Kaiser Health News, only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. It is more than likely that this number has risen as hospitals are seeing the benefits of paid search marketing in driving incremental patients and general awareness.

As competition in this space continues to increase year over year and even month over month, it’s extremely important to that your hospital advertising is standing out from an extremely cluttered search engine result pages (SERPs).… Read the rest

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Is Your ‘About Us’ Page Killing Your B2B Marketing Strategy?

By | April 22, 2014

Was your company website’s “About Us” page written as an afterthought, thrown together at the last minute right before the website launched?

Don’t be ashamed if your answer is “yes.” For some reason, many companies simply don’t spend much time refining this section.  Sure, they may spend a countless number of hours and resources defining and refining what they consider the core pages on their website: Their home page, their product pages, and their services pages.… Read the rest

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Fathom Talks Box.com (Plus Benefits of Transferring to a Cloud Storage Solution)

By | April 22, 2014

Today, Fathom was excited to present a webinar in collaboration with Box.com, sharing our experience evaluating cloud storage solutions. We were even more excited to learn there were over 300 webinar registrants! Clearly, there is a need for faster, more efficient file storage and team collaboration tools. As an innovative, fast-moving company, we’re always on the lookout for tools and platforms that will increase efficiency and make our lives easier. Box.com is just that, and we couldn’t be happier to share this secret with other marketers out there!… Read the rest

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Google’s April 22 AdWords Announcement

By | April 22, 2014

Today, amidst great anticipation, Google hosted a live stream announcing upcoming products, enhanced reporting and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement, here’s a quick rundown of what was introduced:

Innovative Ads

App keyword suggestions – based on unique data from Google Play to help drive more downloads

In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed

TrueView companion for apps – ads that encourage the download of apps when your video ad shows

App deep linking – can go directly to specific pages within an app, such as the next episode for your favorite show you’ve been watching on Hulu+

Insightful Reporting

Estimated total conversion offline – Allows you to report on estimated in-store conversions driven by online.… Read the rest

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