Physicians are busy people working in a highly fluctuating climate. A recent study— the Wolters Kluwer Health 2013 Physician Outlook Survey (PDF) by Ipsos—shows more than 8 in 10 physicians are challenged by the following:
- Spending more time with patients
- Keeping up with the latest research
- Navigating the Affordable Care Act (ACA)
Additionally, 77% report being challenged by using healthcare IT in their practices. Among the greatest things independent software vendors (ISVs) can do for healthcare providers is to alleviate these problems.… Read the rest
Mobile platforms are extremely important in today’s world, which is why app store optimization (ASO) should be an important step in app creation. ASO provides developers with the opportunity to set their apps apart from thousands of others. As of June 2013, Apple’s app store has seen over 50 billion downloads since its creation, has 900,000 apps and 575 million paid customer accounts. In April, Apple’s app store had just over $5 million of revenue each day (via TechCrunch).… Read the rest
Gmail tabs were fully rolled out in July—below are answers to frequently asked questions about related Gmail changes and how they will affect your email program. It’s important that you address these questions and begin formulating a plan that will set you up for success.
Q: How will this affect my email program?
A: Separating promotion emails from a user’s primary view can significantly lower engagement. Early in the tabs roll out, programs were experiencing a 9% drop in open rates.… Read the rest
Have any of you ever experienced the oddly existential situation of visiting a website for the first time and having no idea what the website is about—and for that matter, what the business behind the website is about? We see it occasionally here, and rest assured, we deal with it for our clients as soon as possible.
There are several reasons why smart and successful companies can fall into the trap of ambiguity with their Home Page.… Read the rest
This year’s eduWeb Conference was a fantastic event, packed with marketers passionate about new technologies and creative strategies. The conference took place at the beautiful Boston Park Plaza Hotel & Towers, and for the 8th year, boasted some of the best and brightest speakers from colleges, universities and agencies around the country.
Fathom was proud to sponsor the eduWeb Conference for the first time. Jonathan Pogact (Director of Enterprise Solutions), Evan Horomanski (Digital Solutions Specialist) and Jeff Herrmann (Chief Revenue Officer), were all in attendance and met a lot of great people at the Fathom booth.… Read the rest