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A Sales Acceleration & Digital Marketing Blog


Google’s April 22 AdWords Announcement

By | April 22, 2014

Today, amidst great anticipation, Google hosted a live stream announcing upcoming products, enhanced reporting and new insightful tools for AdWords users. In case you missed today’s Google AdWords Announcement, here’s a quick rundown of what was introduced:

Innovative Ads

App keyword suggestions – based on unique data from Google Play to help drive more downloads

In-App install ads – for Google Display Network, if you have a calorie counting app they’ll show your app to users who already have fitness related apps installed

TrueView companion for apps – ads that encourage the download of apps when your video ad shows

App deep linking – can go directly to specific pages within an app, such as the next episode for your favorite show you’ve been watching on Hulu+

Insightful Reporting

Estimated total conversion offline – Allows you to report on estimated in-store conversions driven by online.… Read the rest


What Is Revenue Marketing?

By | April 21, 2014

Time out. I’m blowing my whistle!

Take a seat and grab a cold towel. It’s time to wrap our heads around a new buzzword before mass confusion sets in. You’ve probably heard of revenue, and you’ve probably heard of marketing—but have you ever seen these two words together? Did you know there’s even a summit (yes, “The Revenue Marketing Summit”) dedicated to this glorious pairing? Longtime readers of this blog know my suspicion of jargon, so I’m not just going to start throwing this word at you like yesterday’s macaroni.… Read the rest


GMAC Releases 2014 Survey of Prospective MBA Students

By | April 17, 2014

Graduate Management Admission Council (GMAC), the group that administers the GMAT Exam and determines eligibility for MBA programs, just released their annual survey of prospective students for 2014, based on data collected in 2013.

Each year, this survey covers the entire prospective student pool from the previous year, including some 12,000 students for 2013. It highlights trends from this population broken down among age, gender, location, intent to study, and more.

Below are some highlights from the study, per the GMAC Research team:

  • Interest in specialized master’s degree types continues to increase.
Read the rest

Google Analytics Attribution for the Assist

By | April 16, 2014

If you have read any of my past blog posts, you might notice that I can’t help but use a sports reference every once in a while.  My previous posts Google for the Assist and Turning Your Paid Search Campaigns into a Slam Dunk both look at the world of online marketing through the eyes of a sports fanatic. So, last week when I watched NBA Player Steve Nash take the spot for the third most assists in NBA history, I couldn’t help but relate it to this post about attribution I had planned.… Read the rest


Using Online Data to Predict Patient Behavior

By | April 16, 2014

Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. Predictive Analytics.  These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care.

There are times in our lives that we wish we had that crystal ball. Picking breakout stocks or NCAA upsets is great, but imagine having insight into the future based on real data.… Read the rest

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