News & analysis on digital marketing & analytics
Twitter recently announced the ability to expand its ad network’s capabilities to 350 interest categories and lowered the minimum bid to 1 cent. The change allows advertisers to promote tweets outside of their existing Twitter followers, and their followers. I know that sounds redundant, but read it again. It makes sense. Twitter’s explanation:
“Today we’re taking an important next step by allowing you to target your Promoted Tweets and Promoted Accounts campaigns to a set of interests that you explicitly choose. … Read the rest
This week’s Fathom That episode talks about measuring success with video. Today’s marketing world is all based on metrics and ROI, but video still lags behind in a consistent measurement of success.
This episode addressed the importance of setting a goal before you produce your video and then creating it with that goal in mind. And the most important part of video marketing is the notion that it doesn’t stop at the upload. To truly be successful you need to constantly market your video across social media platforms, blogs, websites, TruView ads and more.… Read the rest
Quality & genuine links are more important than ever and can be hard to come by if your company doesn’t generate a lot of publicity on its own. As a public relations student at Kent State, a portion of my study is dedicated to learning what people want and how to give it to them. So, we’ll do just that as I break down the process of writing the best e-mail pitch you can to earn those links your quality content deserves.… Read the rest
Increased usage of mobile technologies is pressuring business and educational institutions to adopt Bring Your Own Device (BYOD) policies. This poses significant challenges for IT departments. Not only is it a security risk, but also it is an issue of having enough bandwidth to support users’ multiple devices. Many higher education institutions already have acceptable-use policies to help regulate usage, but they are not always strictly enforced.
Technology is omnipresent outside of the classroom. In this era it is nearly impossible to find a job that does not require someone to know how to use computers and other mobile technology.… Read the rest
Search engine marketing (SEM) can be either a small or large investment for your company. It’s important to understand why SEM is worth the investment if you’re considering it. If you’re struggling to find ways to convince your higher-ups why SEM is important, please read the reasons below.
Qualitative Reasons Why Your Company Should Invest in Search Engine Marketing:
- Track ROI to the penny: SEM is perhaps the most trackable advertising medium. You can easily see how much you spend and how many conversions your investment generated.